#Lao Gao E-commerce Newsletter# [November 4 E-commerce Morning News] 1. 35 consumers sued LeTV for promotional fraud: the TV bought is different from the order; 2. Wang Junkai’s Weibo forwarding exceeded 100 million, setting a record for Weibo forwarding; 3. Jack Ma: If Hong Kong reforms its listing rules, Ant Financial will go to Hong Kong to IPO; 4. Luo Yonghao: Hammer is to sell feelings, so township enterprises focus on configuration; 5. Maoning e-commerce upgrades its independent channel, and should we be a desperate mafia on Double 11?
1. #Tmall Double 11 Carnival Night# Ticket Xianyu 5,000 yuan was sold, and the official urgently stopped
On November 4, Xianyu recently showed a ticket transfer transaction for "Tmall Double 11 Carnival Night". A ticket worth 5,000 yuan had been sold earlier! . Xianyu Weibo explained that there were many tickets for the Double 11 Carnival Night transferred at high prices on the platform. The organizer said that the physical tickets for the party were given to the audience as "gift tickets" and were not sold on the market. The tickets were also prompted "Don't transfer". The gift ticket was transferred to others at a high price. The organizer was worried that it would disrupt the order of giving only but not selling, so Xianyu had been asked to remove it.
Comment: How love is this? Jay Chou’s ticket price is only 2,000-3,000 yuan.
2. Wang Junkai’s Weibo forwarding exceeded 100 million, setting a record for Weibo forwarding
On November 3, Wang Junkai's 2014 birthday party recently reposted more than 100 million. This is the first Weibo post on Sina Weibo to repost more than 100 million, and it is also another new record of breaking more than 100 million after Lu Han's comments on Weibo exceeded 100 million. Wang Junkai also became the first blogger in Weibo to have a single repost of over 100 million.
Comment: The power of fans and idols have proved it again. This is a great era of entertainment.
3. Jack Ma: If Hong Kong reforms its listing rules, Ant Financial will go to Hong Kong for IPO
According to foreign media reports, Alibaba founder Jack Ma said that the long-outdated regulatory regulations on the listing of financial technology on the Hong Kong Stock Exchange have affected Hong Kong's development. If the Hong Kong Stock Exchange is ready to make innovative preparations to adjust relevant regulations, Ant Financial will choose to IPO in Hong Kong (initial public offering).
Comment: A large company is just a courageous one. However, relevant institutions cannot adapt to market changes and will indeed be abandoned.
4. Luo Yonghao: Hammer is about selling feelings, and only township enterprises focus on configuration
On November 3, yesterday, CEO of Hammer Technology Luo Yonghao was a guest on Taobao headline Q&A. Luo Yonghao revealed that Hammer Technology’s Thousand Yuan Machine Nut 2 will be released next spring. "We still have to restrain ourselves for the time being," said Luo Yonghao. At present, Hammer Technology will only focus on making mobile phones and not consider surrounding industries. It will only expand after the main products are expanded, so as not to involve energy. Luo Yonghao was also frank, and the hammer was just a selling emotion. "Good companies sell feelings: Starbucks sells the third space outside of workplaces and home; Apple sells extraordinary ideas; Tesla sells sci-fi future and beliefs... Only township companies put their whole mind on configuration and weight."
Comment: Qingxi is a higher-end product, but its premise is sufficient customer trust and excellent product quality. Blessing hammer.
5. Who will take care of the e-commerce price problem? The National Development and Reform Commission has made clear provisions
On November 3, the National Development and Reform Commission took another heavy blow to e-commerce transaction prices and issued the "Regulations on the Jurisdiction of Reporting Online Transaction Prices (Trial)". This regulation will be implemented from January 1, 2017 and will be trialed for one year. In view of the principles of online transaction price management, this provision clearly states that the reported online transaction price behavior is implemented by e-commerce and is under the jurisdiction of the price authority of the e-commerce location. The reported online transaction price behavior is implemented by the platform and is under the jurisdiction of the price competent department where the platform is located. The reported online transaction price behavior is jointly implemented by the platform and e-commerce, and is under the jurisdiction of the price authority where the platform is located.
Comment: The Internet is not a lawless place, and e-commerce can develop healthily and continuously under the rules.
6. WeChat mini program opens public beta, and enterprises, governments and media can apply for it
On the evening of November 3, the WeChat team announced that the WeChat mini program is open to public beta, and developers can log in to the WeChat public platform to apply. After the development is completed, they can submit for review. It cannot be released during the public beta. According to the introduction of the WeChat team, the scope of open registration is for enterprises, governments, media and other organizations. The registration method is to log in to the WeChat public platform to register a mini program. After completing the registration, information can be improved and developed simultaneously. The basic information of filling in the applet includes name, avatar, introduction and service scope, etc.
Comment: With a large number of active users, WeChat is committed to linking Internet applications, which is essentially the same as what Alipay does: ecology, rule makers .
7. 35 consumers sued LeTV for promotional fraud: The TV you bought is different from the order
According to November 4, in the online promotion of the "Black 919 Red Music Fan Festival" held by LeTV last year, 35 consumers sued LeTV for consumer fraud because LeTV failed to ship on time and the delivery TV did not match the order model. Yesterday, Chaoyang Court held a trial of four of the consumers suing LeTV. Both parties had their own opinions on whether the problems arose in online shopping were fraud or breach of contract.
Comment: Enterprises should handle the relationship with consumers well.
8. Maoning e-commerce upgrades its independent channel, and should we be a desperate man when Double 11?
On November 4, this year's Double Eleven, Maoning will focus on three aspects: competing for goods, competing for prices and competing for services. In terms of product competition, Maoning E-commerce’s products have increased from more than 3,000 products on Double Eleven last year to more than 17,300 products currently on sale. In terms of "price competition", pre-sale and spot discount activities have been launched, and Suning has more than 5,000 products, accounting for as much as 10%. With the help of Suning Logistics, Maoning E-commerce has launched a commitment to "pay if you are late the next day" for 100 core cities across the country.
Comment: Tencent and JD.com launched the "JingTeng Plan", Alibaba and Suning launched a "Maoning E-commerce", and they are playing around with each other.
9. Alibaba Intel joins hands to deeply deploy artificial intelligence
On November 3, Hangzhou - Intel CEO Brian Krazanich visited Alibaba again and exchanged with Alibaba CEO Zhang Yong. The two sides reached a consensus that in-depth cooperation will be carried out in the fields of artificial intelligence and machine learning in the future, and further strengthen strategic cooperation in IoT, smart hardware and products. On the same day, Brian was also invited to participate in the "Tmall Double 11 Global Intelligence Creation Ecological Summit" and went to Yunqi Town to take a YunOS Internet Car and visit the Hangzhou City Brain Command Center.
Comment: Big data, artificial intelligence, and BAT have basically begun to make arrangements. The trend is just not knowing who can come up with tricks first.
10. Behind the WeChat step number, how to plan Tencent Auto E-commerce
According to November 4, during this year's Double 11, Tencent Auto Mall launched WeChat Steps to buy cars and other ways to play. Recently, the mall issued another announcement on recruiting general agents, announcing the public bidding of the mall's marketing and e-commerce strategy formulation and other businesses. Regarding the above actions, Tencent Auto Mall explained that this year's gameplay and bidding are based on business considerations. On this basis, Tencent's layout in automobile e-commerce will accelerate towards social e-commerce.
Comment: Being able to play is probably the first requirement of social e-commerce.
11. On Double 11, Alibaba has tried the "C2B" of manufacturing industry again
According to November 4, Alibaba uses the annual "Double 11" as an accelerator for enterprise transformation exercises. Recently, Alibaba told reporters that this year's "Double 11", traditional manufacturing companies such as Midea and Joyoung have joined Tmall customization and launched new smart products. Midea's "OS Jizhi" smart refrigerator is equipped with YunOS operating system and even supports one-click shopping. Users can directly enter the Tmall supermarket on the refrigerator to replenish ingredients.
Comment: Entering deeper demands to consumers and opening up a broader but scattered market is probably a new opportunity.
12. Baidu unmanned vehicles will be operated in Wuzhen in two weeks and will be mass-produced in five years .
On November 3, at the 2016 Global Innovators Conference and the 7th Changjiang Youth Investment Forum, Wang Jin, senior vice president and general manager of the autonomous driving business department, revealed that Baidu Unmanned Vehicles will debut in Wuzhen, Zhejiang during the third World Internet Conference (November 16-18). Wang Jin reiterated the goal proposed by Baidu Unmanned Vehicle at the end of 2015: commercial use in 3 years and mass production in 5 years.
Comment: Baidu unmanned vehicles will bring new changes to people's lives under the development of the Internet. Are you looking forward to it, car owners?
13. LeTV's stock price fell sharply for two consecutive days, and institutions participating in the private placement were trapped .
On November 3, the ChiNext Index turned red, but LeTV, a heavyweight stock, still fell against the trend on the same day after the company's stock price fell 7.49% on the previous trading day, and the stock price once bottomed out to 39.39 yuan. As of the final trading, the company's stock price closed at 40.63 yuan, down 0.93%, which has fallen sharply compared with the latest round of fixed-increase prices.
Comment: Is the stock price falling continuously? Is this a sign of something?
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