The smart anchor is here! Whether e-commerce entrepreneurs can seize this wave of opportunities will affect their development in the next five years!

      Merchant live streaming is rising at an unprecedented speed. Alibaba's 2021 financial report shows that Taobao live broadcast GMV reached 500 billion yuan, while store live broadcasts created 70% of the transaction volume, accounting for as much as 90%.

      The data clearly reflects a fact: the best time for merchants to broadcast on their own has come!

      As an e-commerce practitioner, do you know the most popular traffic diversion method at present? Today, let’s talk to you about the live streaming artifact - smart anchor.

24-hour free advertising space

      If you follow Taobao live broadcast room, you must have seen such a picture: a cute cartoon character standing in the live broadcast room selling goods, and can answer questions by himself, broadcasting 24 hours a day without interruption. This is what we call smart anchors, or virtual anchors.

      Smart anchors use cutting-edge artificial intelligence technology. It can transform into a handsome male anchor, a beautiful female anchor, and a cute second-dimensional anchor. The most important thing is that smart anchors will never be tired.

      Stores that do not know how to live broadcasts or have insufficient budgets now have an excellent opportunity to start live broadcasts - you can start broadcasting immediately without building live broadcast rooms, learning live broadcasts, or even recruiting anchors.

      If you want to get higher sales by extending the live broadcast time, you can use smart anchors to broadcast goods at 7*24 hours a day. It is equivalent to an advertising space that will never go offline, continuously obtaining free traffic on the platform, allowing turnover to continue to rise.

Which smart anchor is the best?

      Compared with the three or four hours of live broadcasts every day, smart anchors live broadcasts 7*24 hours a day, which has brought about a significant increase in sales. In just a few months, thousands of merchants have begun to enter service. Nowadays, we can see merchant live broadcast rooms using smart anchors at any time on Taobao live broadcast, such as Yili and Donglaishun in food; HACCI and MOSY in cosmetics; Panasonic Bathroom in home furnishings, Hangao Group, etc.

      It is understood that most merchants on the market currently use the Chuangmengyi Automatic Broadcast Intelligent Anchor System. As the earliest technical service provider to launch smart anchor products, Zhongke Shenzhi has more than 2,000 live broadcast rooms, with a market share of more than 80%, which can be said to be in an absolute leadership position.

      The report shows that stores using smart anchors can increase their income by more than 100,000 yuan per month on average. 3C electronic brand live broadcast rooms can easily increase sales of tens of thousands or even hundreds of thousands every day, while the cost is only a few dozen yuan a day. The return on investment is far more than 100 times!