Many people who follow the trend saw that Pinduoduo has a lot of traffic and sales, and they thought it was easy to do it, but after a period of time, they found that they could not continue to do it. What's the reason? Basically, there is a problem with the operational idea, and many people compete for search traffic. This operation has disadvantages. Traffic drainage is a task that all Pinduoduo merchants have to focus on every day. Only with traffic can there be clicks and conversions. But now the traffic flow is constantly decreasing and activities are difficult to report. What should I do? In addition to activity traffic, Pinduoduo also has these three categories of traffic. As long as you do well, you don’t have to worry about lack of traffic!
1. Category traffic
Category traffic is also the largest source of traffic for Pinduoduo merchants. The Pinduoduo homepage and search interface both direct traffic to category purposes. For standard products, if the keyword ranking of two babies with the same main picture is reduced, the number of visitors will not decrease too much, which also shows that the keyword traffic is not large.
Pinduoduo category traffic
The category ranking mainly evaluates 24 hours/72 hours/30 days of pit production, of which 24 hours of pit production have the greatest impact. I guess everyone is very familiar with the evaluation of validity and invalidity, and the weight of Pinduoduo is also divided into validity and invalidity.
Although we have no way to see how much of our effective orders are, there will be prompts when registering for the event, and we will know whether our effective weight is high. In Pinduoduo, as long as your sales rankings increase rapidly, ranking in the top 20 categories is basically no problem.
2. Keyword traffic
Although we always say that when optimizing the title, it is best to find some accurate key long-tail words, in fact, in Pinduoduo, the traffic of long-tail words is very small, so when doing Pinduoduo, you should directly recommend big words.
The ranking of keywords mainly depends on the weight of keywords and products, that is, the weight of category ranking; usually if the category ranking is high, the keyword ranking will not be very low. The keyword weight is also the assessment of pit production for 24 hours/72 hours/1 hour/30 days, as well as click-through rate and conversion rate. These three factors are the key assessment.
If there are too many products on the platform, dimensions such as rating, collection and purchase, stay time, and access depth must also be evaluated. However, the ranking assessment of Pinduoduo is relatively simple at present. As long as your pitfalls, click-through rate and conversion rate perform well, the keyword ranking will still be good.
3. Scene traffic
Scenario traffic is actually targeted traffic. The delivery area is relatively wide, the traffic will be relatively large, and it is difficult to estimate. However, most of the traffic introduced is not accurate and the conversion is relatively low. It is helpful to understand every direction of it to improve conversion. I won't go into details here.
Therefore, activities may not necessarily obtain traffic, and there are many other ways to obtain traffic. Among them, we need to constantly discover traffic entrances and constantly try to truly do a good job in Pinduoduo operations. We also need to carefully discover every detail in e-commerce operations and summarize the knowledge of e-commerce operations.
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