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Basic introduction to the 2016 Village Tao Double 11 event venue

2016-10-25

How much do you know about the 2016 Village Taobao Double 11 ? Let’s learn about the basic introduction to the 2016 Village Taobao Double 11 event venue .

1. Activity introduction

1. Photo time: October 11, 2016 10:00:00-October 14, 2016 23:59:59

2. Pre-sale time: October 21, 2016-November 10, 2016

3. Time of explosion: November 1, 2016-November 7, 2016

4. Warm-up time: November 8, 2016-November 10, 2016

5. Event day: November 11, 2016

6. Participation category: Participation in all categories

7. Concession policy: Concession with single products + full reduction on the platform

8. Main ways to play: deposit inflation, platform coupons, limited purchase of 0.01 yuan.

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2. Introduction to the venue

The theme of the 2016 Rural Taobao Platform Double 11 event is "11.11 1 Heart 1 Meaning and Meaning for the Villagers". The event is divided into 3 main venues and 7 sub-venues, as follows:

Main venue

1. Pre-sale venue

a. Opening hours of pre-sale venue: October 21, 2016 00:00:00-November 10, 2016 21:59:59

b. Payment time for pre-sale goods: October 21, 2016 00:00:00-November 10, 2016 21:59:59

c. Final payment time for pre-sale products: November 11, 2016 01:00:00-23:59:59

2. Blasting group venue (no sub-venue)

a. Opening hours of the explosive group venue: November 1, 2016 10:00:00-23:59:59 on November 7, 2016 10:00:00-23:59:59 on November 7, 2016 10:00:00

b. Purchase time for explosive group products: November 1, 2016 10:00:00-23:59:59 on November 7, 2016 23:59:59 on November 7, 2016 10:00:00

3. Preheating + spot venue

a. Opening hours of warm-up venue: November 8, 2016 10:00:00-23:59:59 (can be purchased on the original price)

b. Spot goods purchase time: November 11, 2016 00:00:00-November 11, 2016 23:59:59

Sub-venue:

There are 7 sub-venues for this event, namely, the fast-moving consumer goods sub-venues, the clothing sub-venues, the home decoration sub-venues, the home appliance sub-venues, the agricultural supplies and tools sub-venues, the automobile and motorcycle distribution sub-venues, and the brand gathering page (the opening time of the brand gathering page: November 8, 2016, 10:00:00-23:59:59, November 11, 2016)

3. Source of traffic

1. Rural Taobao online

Home page focus map, home page top link, search page, rural Taobao app and other resources

2. Offline advertising

DM, cover village banners, rural wall painting, county TV stations, village radio stations, village service points outdoor advertisements, etc.


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