[Operation Training] 3 tips to increase the click-through rate of main image optimization to 19%

　　In the past few years of Taobao operation, many sellers will ask this question, why the store has no traffic? Baby has obviously optimized the tags, but the click rate is very poor! In response to this issue, I want to say that a good picture may not necessarily bring a click. The main thing is to attract buyers to click on our main picture, so as to enter our store for detailed understanding!

　　We found that the pictures that always attract our attention are different from other pictures, but in fact they are differentiation. Differentiation is the core idea of ​​our planning of the main picture with high click-through rate. We must have a different idea. This uniqueness is different from the competitive environment. It is either completely unique or consistent with a few colleagues. Do not be mediocre and go with the flow. Generally, differentiation is considered from the following perspectives:

　　1. Background (real scene shooting is still ps, solid color background is still scene-based background. If you can take real shots, you must take real shots. If you can't take real shots, you can't get it.)

　　2. Composition (left, up and down, surrounded, or on the side of the model's front and back side, whether it is exposed, wearing a mask, wearing a mask, etc.)

　　3. Taobao copywriting (whether there is a copywriting, interest points, selling points, font colors, etc.)

　　How to seduce consumers to click?

　　The differentiation we just talked about is to let consumers see the different us in the vast ocean of maps. What we need is not only seeing us, but also clicking us.

　　Why do consumers visit Taobao? There are two situations: one is the mentality of shopping, and the other is the mentality of buying. Many consumers who come to buy and buy have clear needs. So how can consumers find us accurately? It depends on the main picture to attract us.

　　Let’s give some examples to explain:

　　If it is a clothing, it mainly depends on the style, and there is no such outstanding disease.

　　Consumers' disease is also demand, and many merchants cannot figure it out. We will talk about this problem in detail in the next class about Taobao details. Let's briefly talk about this disease. We can find it by asking several competitors from peers, posting pictures, and adding positive reviews.

　　For example, when a baby crawling pad, we find that consumers care about quality and thickness, so it is easy for consumers to click on this point in our main picture.

　　When consumers usually browse Taobao again, Wangwang's accuracy is very relaxed and the whole person is relaxed, so the reaction will be slow at this time. Then our copywriting must be understood as much as consumers and tell consumers about the benefits of treatment or the benefits they bring.

　　According to the above case explanation, we can summarize the product into three categories: functional, style and style.

　　So how should we act in Taobao operations and how to optimize the main picture?

　　We talked about differentiation earlier, and the focus is that it is different from the competitive environment, so the first step in action is to analyze the competitive environment.

　　1. Open Taobao on your mobile phone and search for more than 5 core keywords and be familiar with the feeling of industry environment pictures.

　　2. Collect all the pictures of the colleagues I just saw into the table, and then disassemble each picture from the background, composition, and copywriting. After doing this, we will have a feeling and know how to make differentiated pictures.

　　To sum up, based on the original intention of analyzing consumers before, combining their own selling points, we create differentiated effects, and plan several main pictures with click-through rates, which are several pictures, not one, because we need to measure the pictures later. The more we prepare, the better the results we get.