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Amazon Payment Patents Received Influences Order Sales during the Period

2017-09-18

  As an internationally renowned e-commerce giant, Amazon has its own unique advantages in every aspect of online shopping. The simplicity of online shopping is also a key factor. How to make online shopping more convenient for users is also a question that major e-commerce platforms should think about.

  It is reported that around 2000, Amazon successfully applied for a patent for placing one-click orders, but online shopping consumers can greatly simplify the process of online shopping by placing one-click orders and avoid some of the complicated shopping intermediate links. After Amazon obtains the patent for this online shopping process, other companies will not be able to use a similar one-click ordering function unless they purchase the right to use from Amazon. Amazon's one-click ordering can greatly optimize the user's shopping experience and become one of the special features of Amazon's online shopping service. Amazon also attaches great importance to this function and actively expands one-click ordering to other companies' businesses.

Amazon Payment Patents Received Influences Order Sales during the Period

  It is worth mentioning that Amazon's patent right to place an order with one click has expired recently, which is undoubtedly good news for other e-commerce companies. Because e-commerce companies that have used this function before will not need to pay for it, and e-commerce companies that have not used this function can also apply this function. Industry insiders said that the impact of shopping experience on online shopping is more critical, and after Amazon’s one-click order expires, Amazon’s advantages in online shopping experience will be reduced compared to other e-commerce companies.

  In the future, other e-commerce companies may be more popular with the one-click ordering function, and Amazon’s advantage in online shopping experience will no longer lead to partial flow of consumers to other e-commerce companies, which may indirectly affect the sales of products on the Amazon platform.

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