What are the benefits of creating hot products in store operations

　　In fact, when shopping on Taobao often, it is not difficult for us to find that food or seasonal clothing products will have their own trends. Between this trend, there will be several products that are particularly popular with customers. Whether it is search volume, sales volume is far ahead. We usually call this type of product a hit.

　　In market competition, hot products are often in short supply and sales are very high, that is, what people usually say is a lot of products and is very popular. How to create hot products? What are the benefits of creating hot products for e-commerce operations? Today I will share with you what are the techniques for creating hot products

　　1. Experience the combat effectiveness of the team and team

　　In addition to obtaining more free traffic, the advantage of hit products is that it can experience your team and the combat effectiveness of the team. People will become lazy, and it is hard to imagine how an e-commerce team without goals can last for a long time. If we have a team of 10 people on hand and don’t know what we need to do every day, and the employees are all just like a soy sauce to live, the store traffic is sporadically more than 2,040 traffic every day, and no customers come to inquire at the end of the day, and the occasional "ding dong" sound still asks you if you want to win your reputation or help you decorate the store, that kind of mood is really hard for ordinary people to understand. When such a team really needs to do things, what kind of beautiful results can they expect? So hitting hot products is not only a booster for the store's performance to rise, but also a pioneer in motivating our team. In a word, "use traffic to train the team, use sales to stimulate the team, and make the goals of each of our departments clearer." Because hits cannot be made by one person alone, they need to be coordinated by various departments.

　　2. Get more free traffic

　　In terms of Taobao's search rules, popular products can have more exposure opportunities and a front-line position, and can obtain more free traffic. Popular products can increase the popularity of the store and also bring more natural traffic (new customers). After our hit products were played, we could rank at the forefront of searches in both comprehensive ranking and popularity ranking, and the "herd effect" in the e-commerce industry is very obvious. At this time, the same is true for us to push the express train and the diamond exhibition. As long as the correct traffic comes in, the conversion rate will be very high, which is the benefit of popular products. The shopkeepers all know that most customers on Taobao come in "climbing the window" for the first time. Why do you say that? Because when customers come into your store, they do not enter your store URL directly or directly search for the store's Wangwang to enter the store's homepage. More customers enter the store's first time and first know the store, they enter the store through the single product page. That is, when customers search for product keywords through the search box, they see this hot product in the store on the search result page, and then click on the hot product picture to enter our store, thus getting to know our store and brand. So as long as there is no major adjustment in search, hot products are still the main theme of the store traffic entrance, including natural hot products - some products are naturally hot, which is particularly obvious in the clothing industry. As long as your style is good, even if you don’t recommend hot products, you can naturally sell hot products. But not everyone has this kind of opportunity unless our selection ability is outstanding.

　　From the above, we can see that there are many advantages and benefits of creating hot products. We need to understand and learn in e-commerce operations and create a perfect store as soon as possible.