According to October 19, the micro-business industry has been hit a lot recently, such as WeChat has begun to rectify third-level distribution. Just when the overall environment of micro-business was a bit "embarrassing", Alibaba came forward and said: We are going to enter micro-business.
"There were indeed many shortcomings in the micro-business market before, but Alibaba's well-known feature is that it can solve the shortcomings in business, upgrade the business form, and make the market bigger and better." Liu Fei, vice president of Alibaba's B2B business group, said bluntly that Alibaba is here to transform and upgrade the micro-business market.
Alibaba WeChat Business reveals two magic weapons
At present, Alibaba's WeChat business belongs to the first-level distribution model. Users use Alibaba's "microsupply" to select products and suppliers, and then use the App "Caiyuanbao" to view, forward and place orders for products.
At present, the micro-supply platform provides eight categories of products including fresh food, imported, food, children's clothing, women's clothing, underwear, home textiles, and toys. Users can choose to become agents on demand.
It is worth noting that after sharing the product to social platforms such as Moments and Weibo, users can only see the product description and product pictures, and do not have product links, prices, etc. The agent can customize the price, and the delivery can be directly placing an order using Caiyuanbao, and there is no need to stock up.
In fact, Alibaba and WeChat have been "fighting" before. If you cannot share Taobao's treasures on WeChat Moments, and even Xiami Music has been banned from sharing on WeChat Moments, this micro-provision can be regarded as a breakthrough.
For suppliers, if you want to join Micro-supply and demand, you have to cross two thresholds: one is to become a member of Chengxintong, and the other is to open basic buyer guarantee services. If there is a problem with the transaction, Alibaba will come forward to trial and deal with it.
After suppliers and distributors join Micro-supply, they can use five services including product management, micro-business management, order management, etc. to freely choose to publish brand new product information or import products directly from the current store. In addition, you can also share the QR code with the agent to develop your own WeChat business agent.
Why use two different applications? According to the micro-supply, this is because micro-supply products have strong privacy. "WeChat products are completely independent of the existing 1688 store product information. The micro-supply products published by suppliers will not appear in the search and 1688 store. Only the micro-supply agents that have established relationships with the supplier can view them in the 'Caiyuanbao' App, and no one else can view them."
Product description is about documentary
Suppliers and distributors also need to follow certain requirements when publishing products.
Similar to Taobao and Tmall, suppliers must select the corresponding product category for the product, upload product pictures, and fill in the basic information such as product description, product specifications, transaction information, and freight. Unlike Taobao, the product description can be understood as the status copy of WeChat Moments or Weibo. All information about the product can be filled in the same way as posted on the Moments, with a maximum of 500 words. The pictures support up to 9 pictures, which is also for the convenience of sharing them on your circle of friends. Correspondingly, for agents, you can directly select one-click forwarding products. You can also choose to re-edit the product copy, including adding a price description to the copy, and you can also select the product pictures twice.
In the transaction information part, the system will automatically support online ordering by default, and use specifications to quote by default. The supplier needs to fill in the "Suggested Retail Price".
Secret weapons are suppliers
Alibaba's 1688 first WeChat Business Summit will be held on October 26. As of now, more than 20,000 users have registered.
According to Fang Weng, the head of Alibaba's 1688 major market, there are many micro-business teams with more than one year of experience and micro-business teams with more than a thousand people. In addition to taking over the Wechat Business team, Alibaba Wechat Business’s weapons are actually suppliers. According to 1688, Alibaba waiter will conduct on-site inspections of factories in various industrial belts and screen suppliers' goods at various production bases. "We will select more products suitable for micro-business sales. These products are not only of guaranteed quality, but also have a certain difference from the goods sold in Taobao stores and physical stores.
Offline stores sell products worth more than 2,000 yuan, which is very competitive in price for WeChat businesses, and can also provide better packaging, customized labels and other services. "So, in order to control the quality of goods and services from the source, the Microsupply Market will select about 200 KA suppliers from 1 million members of Chengxin. At the same time, the modules such as tools, services, marketing and distribution management will be better regulated.
Thank you forThe attention and support of Laogao Crown Club , please indicate the source when reprintingwww.shxuanming.net
EN
CN
