For novices, if you drive blindly without being familiar with the rules of Taobao Express, it will not only have no effect, but also waste a lot of money. Yes, driving a direct train is indeed a way to quickly achieve accurate traffic diversion. However, before driving, you must first determine whether the baby in your store is suitable for promotion. How should babies suitable for promotion make good use of the express train to achieve accurate drainage? Below is a few key points for using the express train to drain traffic.
1. Reasonable analysis and correctly select promotional keywords
In the express train, a plan can add 200 keywords, but it does not mean that filling it up can achieve a good drainage effect. When setting keywords, you should target the products of your store, so that the more you will have a chance to be searched, because the express train is paid per click, so we sellers must be clear that what we need is the click and transaction conversion of the target buyer. (for small and medium-sized sellers) when driving the express train, try to choose accurate keywords that are highly matched with your products. What should we do if the precise words are not displayed? Then I suggest that you increase your bid as much as possible. As long as the cost of clicks is lower than the profit of a single item, you might as well try it. Valuable clicks are conducive to improving quality scores. Then add some long-tail words to improve quality scores. Replacing low-grade words with high-grade words will have the same promotion effect, and the cost will be saved much. In terms of precise keyword selection, it is recommended that you analyze the characteristics of the target group of the product, such as the user's search habits, age, product style, details, season and other factors. Those targeted keywords are the most valuable long-tail words for us to drive the express train.
2. Accurately select the time and region of promotion
Not every product can be loved by everyone. Sellers should find that there are several different areas for the popularity of babies promoted on the express train. You can choose the top-ranked areas as the focus of training. When deploying, choose these areas to place them. The better way is to target the baby areas from the ranking of the treasures in Quantum Hengdao, which can effectively reduce costs.
The traffic peak periods of different categories of products are also different. It is recommended that you set more competitive discounts during the peak period of your baby, which can effectively stabilize the keyword ranking of the express train, thereby obtaining more traffic. However, one thing to note is that during the peak period of traffic, you must ensure the online and reception of customer service.
3. About the bidding and bidding card for Taobao Express
Sometimes, the situation where there are more displays but few clicks will happen from time to time. To solve this problem, you need to solve it based on your baby's bidding skills. In the early stage, it is not recommended that small and medium-sized sellers or novice sellers rashly go to high prices to compete for rankings. This kind of money is not affordable for us small sellers. It is recommended to first understand the current price of keywords. If we need to ensure the ranking is in the first three pages, we need to optimize and test our main image and title while ensuring the display volume, so as to increase the number of clicks. When the baby's click conversion is gradually increasing, we can get closer to the correct homepage position. These all need to be done step by step, and we cannot be anxious. After this step is done, while ensuring accurate traffic, we will increase the hot words of large traffic.
4. Plan to make rational use of the express train
The quality score of the express train is very important. To improve the quality score, you must first choose the relevance of the keywords, and then optimize and improve the click-through rate of the keywords from the aspects of bidding and positioning of the main image, so as to improve the quality score. However, sometimes the quality scores of the same keywords in different plans are different. Therefore, it is recommended that you change to different plans to promote them and make different comparisons. I believe this will be more conducive to improving the quality score.
5. Effective matching keywords
When the keywords searched by the buyer are exactly the same or similar to those set by the seller in the express train, the promoted treasure has the opportunity to show it. The wide-match display traffic range includes central word matching and precise matching, and the central word matching display traffic range includes precise matching. The three include coverage relationships. It is recommended that small and medium-sized sellers try to choose accurate matching methods when driving at the beginning, which is relatively more cost-effective and can also obtain more targeted precise traffic.
As Taobao's rules continue to be innovated, the promotion methods of express trains are also being continuously upgraded and optimized. In order to make their stores better, sellers need to constantly learn new knowledge, strive to spend the least money, and get the best results.
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