
In order to help merchants improve the sales of more new and potential models in the store, they form a diverse and rich product echelon in the store, and at the same time to promote related transactions in the store. Taobao Shopping will launch the "main pit towing" function for single products that participate in daily single product groups and pass the review to increase the single store traffic and customer unit price of merchants participating in Taobao Shopping.
The new feature is currently in the testing period and is expected to be released in early October. Merchants are requested to review and follow the submission portal.
1. Introduction to the main pit drag
Merchants participating in the daily single product group of Taobao rush purchases (i.e., "main pit") can submit up to 4 additional products to participate in the Taobao rush purchase activities after the product is approved and displayed in designated scenarios. The product is a "trolled product".
2. Charging method:
1. The charging mode for dragging and carrying products is "real-time deduction of technical service fees", and there is no need to pay a guaranteed fee;
2. After the event begins, when the consumer confirms receipt of the goods, a certain proportion of the money will be deducted to the Taobao special fee Alipay account and the deduction will be made in real time. (See the interpretation of the charging specifications for details)
III. Registration conditions and rules
1. Reporting conditions: Currently, only products that have been approved by the Taobao rush purchase daily single product group can be submitted;
2. Investment rules: For details, please refer to the "Taojiaojiaozhuanzhuanzhuanzhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuanguizhuangui
4. The process of dragging and carrying product submission
1. Enter the Taobao Shopping Merchants backend and find the approved products in the registered product list;
2. Click "Submit dragged products" or click "View" and find "Submit dragged products" in the details. As shown in the figure below:


3. Select a dragged product, fill in the relevant information and submit the registration, and wait for review.

Please be sure to submit the Taobao video material as required, otherwise the Taobao video homepage will be cancelled.
Note: When filling in the registration information, be sure to accurately fill in the "Main Product ID" field in the "Supplementary Information" column, otherwise it will affect the normal participation of dragged products in the event. The main product ID is the ID number of the product that has been approved by the Taobao daily single product group.

4. After submitting for review, please pay attention to the product review trends in time to ensure that the product inventory is greater than the registered product value.
5. Towed product display
1. The towed products that have been approved will be the same as other Taobao rush-to-buy products, with Taobao rush-to-buy brand and atmosphere marks on the details page;
2. The products dragged by the main pit will have the opportunity to be personalized on the Taobao homepage and display them in the "exclusive recommendation" position on the Taobao homepage.
3. The time for dragging and carrying goods is 24 hours. The opening time is basically the same as the main group. The final time is based on the time displayed in the product list.
Note: Currently, the first phase of the product is launched. In the future, more traffic and display and exposure support will be provided for towed products. Stay tuned!
6. Frequently Asked Questions
1. Is it charged for towing products?
TOLL. Currently, the towed products adopts the charging model of "real-time deduction of technical service fees", and the commission ratio is the same as that of Taobao's daily single product group, but the merchant does not need to pay the guaranteed fee;
After the event begins, when the consumer confirms receipt of the goods, a certain proportion of the money will be deducted to the Taobao special fee Alipay account and the deduction will be made in real time. (See the interpretation of the charging specifications for details)
2. How many products can you drag when doing more at a time?
Register for up to 4 towed products at a time.
3. Will the dragged products be considered as the fatigue period when I participated in the Taobao rush?
The dragged products will not be included in the fatigue period of the store participating in the shopping mall.
4. What are the requirements for registering for drag products?
See “Taojiaozhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuanzhuan
5. What is the start and end time of registration for dragged products?
Start time: After the Taobao daily single product group review is approved;
Deadline: 3 days before the main group product starts. For example, if the main group product starts at 10:00 on September 20, please complete the registration before 24:00 on September 16 at the latest.
6. Can the products and information be cancelled or modified after registration?
The product rules for the same main group are that after the review is approved, the activity cannot be cancelled. The rules for modifying after registration are as follows:

7. If the review of drag-and-take products fails, can you re-register a new one?
Yes, you can resubmit the product as long as the registration deadline is within the registration deadline, but the maximum limit is still 4.
8. Why can’t I find the successfully towed products I posted in Taobao?
At present, dragged products are only personalized in the "exclusive recommendation" position, that is, the system will recommend thousands of people based on the relevance of the current user and the product and the comprehensive score of the product itself.
9. If the dragged products are sold out or are removed from the shelves in the middle, can other products be replaced and put on the shelves?
Can't. After the review of the tow-and-tree products is approved, it cannot be modified or replaced.
10. Will the transaction of dragged goods affect my future registration for Taobao and rush purchases?
Won't. The transaction quality of the dragged product and the final transaction indicator will not affect the subsequent participation of the product in Taobao and other activities.
11. Can I participate in the popular return after the drag-and-take products are sold out?
cannot. After the drag-and-take products are sold out, they will not continue to participate in the popular return event.
12. Can marketing tools be used to drag and carry products?
Can. At present, there is no separate restriction on the use of marketing tools for drag-and-tree products, so the scope of use is the same as that of Taobao to buy other products.
13. Will the cancellation of the event for the main pit product will affect the towed products to participate in the event?
Yes. The prerequisite for dragging and taking products to participate in activities is that there are products to participate in daily Taobao purchase activities. Therefore, if the main pit cannot participate in the activities normally, it will affect the dragging and taking products to continue to participate in the activities.
14. After completing the registration of drag-and-carry products, can you continue to sign up for other activities?
cannot. Once the registration is submitted, the towed products will not be able to continue to register for other Taobao rush purchase activities at the same time until the event is over or the product will be cancelled to participate in the towed activities by yourself.
15. If a refund occurs after the dragged product is refunded, will the basic technical service fee be refunded?
Won't. After the consumer confirms receipt, the system will directly deduct the payment according to the commission ratio of the category, and subsequent returns will not be repaid.
This article comes from Taobao customer service, please indicate the source when reprinting it.