[Preparation for Double Eleven] Taobao Headlines Double 11 new Q&A + 7 customized program gameplay methods

Because of the celebration, Taobao, which has been emphasizing content this year, has made new moves before Double 11. In addition to the original video, live broadcast, special topics, etc., Taobao Toutiao has recently added two content forms: "Q&A" and "Special Issue".

It is understood that the gameplay of Q&A is mainly initiated by experts in a certain field, such as "Sow Tips". Taobao users can ask related questions, and experts in this field will answer related solutions. The form includes text Q&A, pictures, etc., and you may consider adding products to the answer in the future.

According to Taobao Toutiao, the value of Q&A lies in transforming the influence and appeal of experts in the professional field of topics and the Q&A content generated by interaction with users into Toutiao's product viscosity and value. For users, one-to-one information feedback can be obtained; for experts, fragmented content can also produce aggregation effect and enhance the value of self-media.

The special issue is positioned as a magazine-based high-quality series of content in the life field, which is convenient for gathering content in the life field with scattered channels. During the Double Eleven period, a special issue of Double Eleven will be set up.

According to observation, the current special issue is located under the subscription tab. The topic of the topic initiated by the waiter, and the content of the special issue is provided by authoritative accounts in various fields such as fashion, photography, and food. After being selected by Taobao Headlines, the journal is published at a fixed pace, with one topic focused on each issue, supporting subscription and update reminders.

Zhong Yuedong, chief content officer of Taobao Toutiao, once revealed that a high-quality content in Taobao Toutiao can receive more than 8 million views. A high-quality account has more than 900,000 fans subscribed to 8 months, and an average monthly increase of more than 100,000 fans.

Alibaba revealed that in terms of account revenue, a hot-read article on Taobao headlines can bring more than 100,000 yuan in commission income to self-media people. On the other hand, there are also cases where institutional media that have entered Taobao Toutiao have made a profit of 1.8 million in 2 weeks through the customization of merchants' activities.

 After National Day, Taobao Toutiao announced that this year's Double 11, Taobao Toutiao has planned seven customized columns, aiming to mobilize the content capabilities of Toutiao accounts and produce professional, interesting and fun information for Double 11.

It is understood that these seven customized programs basically cover several main aspects of mass consumption, namely: the "Toutiao Jun's Brain Research Institute" that focuses on fun ghosts and animals and life skills; the "Eating and Drinking Exploration Bureau" that recommends special and cost-effective foods; the "Quality Research Institute" that recommends quality products with interesting, gimmick and scientific methods; the "Conscience Recommendation" that focuses on the recommendations of beauty, maternal and infant celebrities and experts; the "Exploring His Double 11 Shopping Cart" that focuses on celebrities or popular bloggers; the "Buy and Buyer Show" that helps users search for the special, cost-effective and most suitable clothing on Taobao, and the "Book and Buyer Show" that uses mobile phones to take photos to present users with "Double Eleven essential photography equipment" that shows their skills.

Taobao Headlines also pointed out that the presentation of these seven programs is mainly in the form of video and "graphic text + live broadcast". The first five programs were launched in late October and lasted until November 10. The "Buy Buyer Show" and the "Essential Photo Skills for Double Eleven" will be launched on November 1st. Those who enter the Toutiao account can arrange and create specific columns and online time. Different columns will have specific requirements, and interesting and informative will be an important criterion for measurement.

Taobao Toutiao is a platform positioned as a gathering of information about daily consumption media. In more than a year since its launch, its daily active users have reached tens of millions. As Double 11 approaches, Taobao Toutiao will also build momentum and attract traffic for Double 11 in content marketing.

Taobao Toutiao will have new ways to play Double 11 this year, and will launch 7 customized programs , covering several aspects such as technology, food, beauty, maternal and infant, and clothing. By mobilizing the content capabilities of Toutiao accounts, it will produce professional, interesting and fun information for Double 11.

The above is all the content introduced to you about "Taobao Toutiao Double 11 launches seven customized programs with strong launches, and now it has been exposed!" I hope it will be helpful to everyone!