2016 Research Report on Mobile Shopping of Post-90s

2016-09-23

DCCI Internet Data Center released the "China Post-90s Mobile Shopping Research Report", which provides a detailed analysis of the shopping habits of post-90s users and the use of mobile shopping apps. The report shows that with the development of mobile Internet, people born in the 1990s have gradually become the main force of mobile shopping. Among them, in addition to e-commerce giants such as Taobao and Tmall and JD.com, many users born in the 1990s have also begun to pay attention to and use small and beautiful mobile shopping platforms such as Chuchujie and Meilishu.

The report pointed out that except for Taobao, Tmall and JD.com, Chuchu Street and Meili said that they are mobile shopping apps that are frequently used by the post-90s, with an average shopping frequency of 1.2 times per week. Among them, the number of purchases per single is 3.2, and Chuchu Street ranks second with 3 pieces, while Vipshop's performance is slightly worse.

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2016 Research Report on Mobile Shopping of Post-90s

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