At the end of July 2021, Laogao E-commerce Club comprehensively upgraded its products. More than a month has passed, and the upgraded products of Laogao E-commerce Club have been meeting with everyone one after another. As of today, a class meeting and a gang group event have been held. Therefore, we want to formally introduce the new product system of Laogao E-commerce Club to all e-commerce bosses, which will focus on introducing personal connection activities - class meetings.
Why upgrade club products?
I believe many members and fans who follow Laogao E-commerce Club will ask, why did the product upgrade suddenly completely subvert the event format of the past ten years?
That's right. In the past decade, Laogao E-commerce Club has encountered some major problems. For example, there are too many members at present, with annual turnover ranging from several million to hundreds of millions, which has caused a certain degree of unevenness, reduced connections and poor communication. In this way, not every member can make friends, and there are differences in the original intention of allowing every member to improve his cognition.
If the reform is not made as soon as possible, one day the situation will inevitably lead to a situation where bad money drives out good money. If you want to completely eradicate and change this problem, you must iterate your own products and get closer to the mission of Laogao E-commerce Club to help members succeed, and also provide higher quality services and experiences.
Where have the product been upgraded?
It turns out that the products of Laogao E-commerce Club include entrepreneurs forums (regular meetings), high-energy training camps (training camps), Laogao E-commerce specialty boutique activities - corporate study tours, resource matching meetings, communities, tour groups, etc. These different activities allow e-commerce bosses to make connections, go to the right direction, improve their pattern, learn practical actions, and solve confusion.
The upgraded products mainly have two major categories, one is a large-scale themed conference and the other is a network-specific event. There are three large-scale themed conferences each year, set at the beginning, mid- and end of the year. Through platform trend interpretation, industry celebrity experience sharing, and TOP seller results display, members can help them improve their corporate strategic layout capabilities, expand their boss's thinking and cognition, absorb the successful experience of excellent sellers, deeply connect high-quality e-commerce connections, and achieve rapid growth of the company.
The forms of exclusive connections are more diverse, including class meetings, sponsorship groups (sharing groups), study tours (corporate visits), tour groups, new member meetings, etc. Careful people may have discovered that the purpose of the upgraded product activities is more focused, and we have returned to the most core part, that is, circles and connections.
Top 10 highlights of upgraded products
The newly upgraded products of Laogao E-commerce Club have the following ten highlights:
First , focus on personal connections. In the past, Laogao E-commerce Club had many training courses, and all of them would be handed over to Laogao E-commerce Classroom. The focus of the club returned to human relationships and communication.
Second , small circles are combined with large circles. The members of Laogao E-commerce Club are divided into 10 classes, one class is a small circle, allowing members to accompany each other for a long time and form stable personal connections and social circles.
Third , deeper communication. All future activities of Laogao E-commerce Club will focus on one thing, that is, strengthen the depth of communication, let members talk about everything, enhance in-depth understanding between each other, and find like-minded partners.
Fourth , fixed high-quality connections. After the division of classes forms a stable small circle, a fixed 70-80 people will become long-term, or even lifelong partners.
Fifth , demand classification meets. Laogao E-commerce Club will make detailed classifications, such as classifying the needs of supply chain, live broadcast, traffic, platform, etc. to meet the in-depth needs of users.
Sixth , higher threshold. The threshold for Laogao e-commerce club will be raised to 30 million, and the boss can only participate. Starting from August 1, less than 30 million yuan are not allowed to join the association, and you can go to Laogao e-commerce classroom for training and study.
Seventh , small class system. Each member will have a fixed class, and at least half of the class are bosses with a turnover of over 100 million yuan.
Eighth , big names join the class and lead the team. Select 100-12 excellent e-commerce bosses of billion-level e-commerce from the Jinguan Club and assign them to each class as the teacher in charge. He will also invite big names such as Jiang Nanchun to join the class to guide members' growth from time to time.
Ninth , the connections and communication are more high-end and more diverse. Classify and label members according to their own different attributes, extract experts from various fields for sharing and communication, and create value for everyone.
Tenth , more personalized services and activities . Laogao E-commerce Club will reduce the number of members, and pursue quality, increase stickiness, create value, and even interviews will be required for future memberships, and there will be screening and elimination.
Why do you need to have a class meeting?
Circles and connections are our core things and what we started with, so the focus of our reform and upgrading products is to meet in class. Class meetings are completely new activities. We divide the members of Laogao E-commerce Club into ten classes, one class is a small circle, allowing members to accompany each other for a long time and form stable personal connections and social circles.
The first class meeting was praised
From August 29 to 31, we held a class meeting for Class 2 and Class 3 in Shenzhen. The three-day itinerary was full . On the first day, we gathered to check in and completed the entry procedures, followed by an icebreaker dinner, Lao Gao's speech, Jin Guan's class leader's speech, and interactive exchanges; the second day was a group class meeting, opening ceremony, group integration, class fun sports meeting, seaside dinner, and night talks of truth; the third day was a luxury yacht going to sea, class mutual aid meeting, class committee election, and class culture construction.
At the election class committee, the students competed with each other in an orderly manner, competing to contribute to the class, hoping to help each other, make progress together, and make the class stronger and bigger. The squad leader of Guoliang also said: "Business will have ups and downs, but brothers will last for a lifetime." The students gathered and were filled with fire, and the stars were filled with stars. The road ahead is long, and if you have a circle, you will not be alone.
At the same time, each class is equipped with a member of the Jinguan Club to serve as class tutors. These Jinguan mentors are excellent e-commerce bosses of billions of levels. They will share their practical information, experiences, entrepreneurial stories, philosophical thinking, etc. from time to time to help the bosses of the Laogao E-commerce Club improve their cognition, broaden their horizons, help business owners push the wall of thinking, and do better in the company. We will also invite big names such as Jiang Nanchun to join the class to guide members' growth from time to time.
In the ten classes, in addition to each class equipped with a class tutor (i.e., class monitor), there will also be a propaganda committee member, a cultural and sports committee member, and a learning committee member, which is a bit like the class system in college, so that the small circle will be more stable and convenient for everyone to get along for a long time.
Member feedback
With the rich activities, the cost is increased, which is a concern for members. Many members are worried that the old man will lose money and are not at ease if they don’t spend money. They think this is really helping e-commerce success. Members of Laogao E-commerce Club, you are so cute.
After the class meeting, the praises were heard a lot, and Lao Gao also had a lot of feelings. He said that customers can feel the valuable things. The product upgrade and transformation of Lao Gao's e-commerce club is a reform carried out with the courage of a hero to cut off his arm. Reforms are all painful, the country is, enterprises are, and individuals are the same.
Many members who participated in the class meeting said that they were too satisfied with the event and praised the small circle model. They all felt that they had more communication with each other during this event, and they chatted thoroughly and gained a lot. There are also some members who were unable to participate, who sent WeChat messages to express their envy and regrets, and are very willing to do their best to contribute to the class.
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