Dear friends, from today on Tmall’s Double Eleven pre-sale product declaration will start. The editor will pack and organize all the problems you may encounter in the pre-sale product declaration, so that you can check it out when you have any problems! It is recommended that all business friends collect it!
Tmall Double Eleven event process rhythm
1. Pre-sale rules
1. When is the registration time for this year's official pre-sale event?
The registration time for pre-sale products for Double Eleven is: 10:00:00 on September 22, 2016-23:59:59 on September 29, 2016. What are you waiting for? Sign up now!
2. Are there any conditions for registering for the official pre-sale event on Double Eleven?
Registration for pre-sale must meet the following conditions:
1) It must be a merchant that passed the audition;
2) High-quality merchants with high comprehensive rankings;
Note: Merchants that are already in the Double Eleven Happy Mobilization cannot register for the Double Eleven pre-sale event.
3. What is the schedule for the Double Eleven pre-sale event?
The pre-sale event time for Double Eleven is as follows:
Product declaration: 10:00:00 on September 22, 2016-23:59:59 on September 29, 2016
Activity warm-up: October 20, 2016 10:00:00 - October 20, 2016 23:59:59
Official event: October 21, 2016 00:00:00-November 10, 2016 22:00:00
Deposit payment: October 21, 2016 00:00:00-November 10, 2016 22:00:00
Payment for final payment: November 11, 2016 01:00:00-November 11, 2016 23:59:59
4. Are the pre-sale products required for Double 11 new products?
Pre-sale products do not need to be new.
5. Will the pre-sale product system automatically ship free of charge?
Yes, the free shipping rules are the same as the Tmall Double 11 investment promotion rules. You can check the detailed instructions in the Double 11 investment promotion rules [3. Merchant Free Shipping Requirements].
6. What are the minimum price requirements for pre-sale products?
For products that participate in the pre-sale of Double 11 of 2016, the pre-sale price of the product must be at least 10% based on the minimum real transaction price reached on Tmall or Tmall International Platform from 00:00:00 on September 15, 2016 to 23:59:59 on October 20, 2016, except for some categories (gold coin price, store coupons, full points redemption, point additional money purchase, flash sale, trial, brand member rights price, campus exclusive price, corporate channel price).
7. Can products participating in pre-sale participate in formal activities at the same time?
The same product does not support registration for pre-sales and formal activities at the same time, but if there is a demand after the pre-sales event, it can be declared as a formal event product if the formal event product rules are met. However, the official event price shall not be lower than the official pre-sale event price.
8. Will pre-sale sales be included in the main search?
Pre-sale sales are not included in the main search.
9. What are the requirements for pre-sale activity products?
The same product does not support registration for pre-sales and formal activities at the same time. The product needs to be in line with the pre-sale mindset.
Attachment: What is pre-sale mind? Pre-sale mind can be roughly assessed from the following points:
1) Only channel: for example, import from ** countries, the only purchase channel.
2) Exclusive smart products: such as sweeping robots who can cook.
3) The first release on the entire network is unique.
4) The decision cycle is long, such as a ventilator.
5) Special clothing for a certain event.
6) Special customization: personalized customized products.
7) It is difficult to purchase, and ordinary consumers have no channels to purchase, etc.
In short: If you can’t buy products on a daily basis or have difficulty purchasing.
10. Can pre-sale products be sold during pre-heating period?
The pre-heating period cannot be sold normally, and the pre-sale event can only be sold after the pre-sale event officially begins.
11. Can the price after the pre-sale end be the same as the price of the pre-sale?
It can be the same, but it cannot be lower than the pre-sale price.
12. Will the pre-sale price be included in the lowest price in history?
The pre-sale price is not included in the lowest price in history.
13. Will the pre-sale price be included in the lowest price for Double 11 activities?
The pre-sale price of Double 11 will not be included in the lowest price of Double 11 event.
2. Trading rules
1. Can consumers modify their shipping address after paying the final payment for pre-sale activities?
OK.
Change path: Seller can initiate it through order details.
Validity period: When the deposit has been paid but the final payment has been paid or when the order has not been shipped
Special note: For orders shipped through Cainiao, after creating a Logistics Bao delivery order, the seller of the pre-sale order will no longer be able to modify the delivery address.
2. What are the shipping time rules for pre-sale products?
When registering for pre-sale, merchants will have pages that directly set two delivery times:
Delivery in absolute time, relative time.
1) Delivery in absolute time (such as the shipment is completed before December 1st, that is, before December 1st and there will be a logistical record)
2) Delivery time (such as filling in 20 days, that is, the buyer will ship within 20 days after paying the final payment and there will be a logistical record), and the delivery time can also be set according to different skus.
The settings page is as follows:
Pre-sale product delivery time settings
3. Can the buyer of pre-sale products apply for a refund deposit after the purchase? How to return it?
The buyer can contact the seller to negotiate a refund of the deposit after paying the deposit and before paying the final payment. Only when the two parties agree, the seller will open the deposit refund entrance, and the buyer will click "Apply for a refund". The system will automatically agree to the refund agreement.
4. How long after the pre-sale order is auctioned, the order is closed?
If the deposit is not paid 30 minutes after placing the order, the order will be automatically closed.
5. Can buyers use coupons when purchasing pre-sale products?
Buyers can use coupons when purchasing pre-sale items.
How to use: When paying the final payment, deduct it from the final payment amount.
Conditions of use: deposit + final payment - deposit inflation discount amount ≥ coupon usage threshold
Final payment - deposit inflation discount amount ＞ Coupon deduction denomination.
6. What coupons do pre-sale support coupons support?
Presale activities support store coupons and product coupons.
7. Do pre-sale products support buyers to use shopping coupons?
Pre-sale activities support the use of 11.11 shopping vouchers. Tmall shopping vouchers set up daily will not take effect on the 11.11 event.
8. What are the rules for using pre-sale order coupons?
The logic of discount overlay is (by priority): [Download expansion]/[Shop/Single product coupons]/[Double 11 Shopping Coupons]/[Cash red envelope].
That is: when paying the final payment, first look at the amount after the deposit is expanded and whether it meets the coupon threshold; after the discount, then look at whether it meets the Double 11 shopping coupon threshold; finally use red envelope deduction.
Give an example:
The pre-sale price of the product is 1,000 yuan, of which the deposit is 100 yuan and the final payment is 900 yuan. The deposit can be deducted: 200, and the actual payment of 800 yuan is required. Consumers have a total of one coupon and one Double 11 shopping coupon, among which the coupon usage threshold is 20 off for purchases over 600, and the Double 11 shopping coupon usage threshold is 20 off for purchases over 600. When consumers pay the final payment, they will give priority to using the coupon, and consumers will deduct 20 yuan when paying the final payment. Since the amount after deduction (1000-100-20=880) also meets the conditions for using Double Eleven shopping coupons, and the amount after deduction of the final payment is greater than 0, consumers can also deduct another 20 yuan when paying the final payment; the amount for consumers final payment = 800-20-20=760 yuan.
9. Can the final payment for pre-sale products be paid with Tmall coupons?
The final payment for pre-sale products can be paid with Tmall coupons.
10. Can pre-sale products be added to the shopping cart?
Pre-sale products cannot be added to the shopping cart, and you need to buy them directly and pay a deposit.
3. Pre-sale registration operation
1. How to register for pre-sale activities?
Enter the main event page of Double 11, select the "Presale Product Application" Tap page to check whether there are presale activities to open investment. Only merchants shortlisted for this promotion and are high-quality merchants can register for the official pre-sale event. If you cannot register, you can check the specific registration reasons to improve the overall competitiveness of the merchant’s store. Come on!
2. Why did the 2016 Tmall Double 11 pre-sale activity fail to pass the review?
The pre-sale activity review is not passed because the products of your store are ranked low among all registered products and are not selected. In addition to the comprehensive reasons such as product sales, evaluation, after-sales comprehensive service indicators, and activity fit. It also needs to see if it meets the mind of pre-sale products
3. Why is it prompted to register for pre-sale activities "Another activities have been registered"?
Because you set up daily pre-sales in the Merchant Center-Marketing Center-Marketing Tools-Presale Tools. The merchant needs to cancel the pre-sale in the sale of treasures and then register for the Double Eleven pre-sale.
4. Does the pre-sale activity support the registration and pre-sale of multiple SKU (range price) products?
Supported, you can select the "Different SKU settings for different pricing" operation settings.
As shown in the picture:
5. After the pre-sale activity review is approved, do you need to use the pre-sale tool to set up product information?
If not required, submit the registration at the pre-sale product declaration portal and pass the review.
6. Do you need to set up the pre-sale products yourself in the background after passing the review?
If not required, submit the registration at the pre-sale product declaration portal and pass the review.
7. What are the requirements for the deposit for pre-sale? How to set it up?
The rules for pre-sale deposits are as follows:
When the pre-sale price is less than 50 yuan, you cannot register for the pre-sale.
When the pre-sale price is >=50 yuan and <490 yuan, the deposit must be greater than 10% of the pre-sale price, and the deposit must be multiples of 5. And the amount of deposit that can be offset must be a multiple of 5. <>
When the pre-sale price is >=490 yuan and <990 yuan, the deposit is at least 49 yuan, and the deposit must end in 0, 5, and 9. And the amount of deposit that can be deducted must be a multiple of 10. <>
When the pre-sale price is >=990 yuan, the minimum deposit is 99 yuan, and the deposit must end in 0, 5, and 9. And the amount of deposit that can be deducted must be a multiple of 10.
Special note: The deposit cannot exceed the pre-sale price *20%.
8. Can I modify the pre-sale product information if I set the wrong settings?
1) The status under review can be modified, both the basic information of the product and the pre-sale information can be modified; how to modify the pre-sale information operation: Step 1: Enter the event registration page to cancel the registration; Step 2: After the revocation is successful, re-enter the event registration page to submit the product.
2) The status of the review and the review failing status does not support modification.
3) The waiter is cleared and you can re-register the product.
4) The status of failing the review, and retry registration for the product is not supported.
9. Is there a limit on the number of pre-sale products?
some. Because each category of pre-sale on Double 11 is different, the upper limit of the number of registered products is different, and there is no unified external value. It is recommended that you choose the product that best suits the pre-sale mind to register first. The system will prompt when the registration limit is reached. It is recommended to make a report plan in advance.
10. Can you not fill in the deposit amount/deposit inflation?
Can't. This year's pre-sale event gameplay is mainly expected to expand the deposit.
11. Why are there no place to choose a deposit expansion coefficient?
The expansion setting of this year's Double 11 pre-sale deposit is set by directly filling in the deposit amount. No need to set the expansion coefficient.
As shown in the picture:
Note: What is deposit inflation:
Please check the following instructions: 1) When a new project similar to a real estate project is launched, pay a "subscription fee" of 20,000 yuan first. When it is officially released, the 20,000 yuan can be offset by the 50,000 yuan house price 2) In pre-sale, it means that the deposit paid by the consumer can be offset by XX yuan, and the discounted part (XX-deposit amount) will be subtracted when the consumer pays the final payment. 3) Give examples: a) The total pre-sale price of the product is 1,000 yuan, of which the deposit is 100 yuan, and the merchant sets to pay a deposit of 100 yuan to 200 yuan (equivalent to paying a deposit of 100 yuan, you can enjoy another 100 yuan discount). b) When consumers pay the final payment, the final payment can be discounted by another 100 yuan, that is, the actual final payment = 1000-100-100-100=800 yuan.
12. What is the amount of deposit that can be credited?
The deposit amount that you can make is the deposit you fill out, which will expand and increase in value when paying the final payment.
For example: the total price you filled in (the activity price for the product to participate in the pre-sale): 1,000, deposit: 100, if the deposit you fill in, the amount you can get is: 250. Then the deposit of 100 yuan when the consumer purchases the order, so the final payment required on 11.11 is: 1000-250=750 yuan. For consumers, the final purchase price is: 100 deposit + 750 final payment = 850 yuan. Order discount: 150 yuan.
4. Pre-sale product editing issues
1. Why can’t you operate and modify inventory?
After the product registration and pre-sale activity is approved, inventory can only increase but not decrease. If you need to increase your inventory, please enter: Merchant Center - Baby for sale, click "Small Brush" to replenish the goods. The product editing page cannot be used to replenish inventory.
2. Why can’t you edit/delete/delete products?
After the product registration and pre-sale activity is approved and approved, it will enter the preheating stage. Pre-sale active products cannot be edited and modified by SKU, and removed or deleted products.
3. Why can’t we operate to reduce inventory?
After the product registration and pre-sale activity is approved, inventory can only increase but not decrease. If you need to increase your inventory, please enter: Merchant Center - Baby for sale, click "Small Brush" to replenish the goods. The product editing page cannot be used to replenish inventory.
5. Pre-sale display rules
1. Which price will be displayed during the pre-sale event?
The event price displayed during the pre-sale event is the pre-sale "total price" filled in when you registered at that time.
2. What prices will pre-sale products be displayed on the official Double 11 event?
The pre-sale products will display the normal sales price of the goods on 11.11 (the official event of Double 11), that is, the price will be displayed at what price the goods are usually sold, or what marketing tools are used to sell them at a discount.
If there are any changes or new additions in the above rules, the official final rules shall prevail.
Please indicate the source when reprinting.
by Taobao customer service Taobao Xiaobao
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