On September 25, in the Alibaba Binjiang Park in Hangzhou, Taobao University and Taobao experts held the "Taobao experts Double Eleven Launch Conference", with nearly 100 Taobao experts and 300 merchants participating. On the afternoon of the same day, Taobao University and Alibaba V missions jointly arranged a "blind date meeting" between experts and merchants, allowing merchants and experts to find the "comrades-in-arms" that suit them the most in the next Double Eleven battle. There are many well-known brands such as Estee Lauder, Unilever, Han Du Yishe, Mey Johnson, Mengniu, etc. on the docking list.
Merchants invest tens of millions of dollars to find "ideal experts"
According to Yang Yichen, the relevant person in charge of Han Du Yishe, according to last year's Double Eleven data, it is estimated that the sales of Double Eleven experts this year will exceed 40%, so their expert promotion budget for Double Eleven investment this year will exceed 10 million. Not only will the budget double, they will also provide more rights and interests to Thids, including the international fashion week and Korean designer competition that they are currently participating in, hoping to create more international, cross-field and multi-brand cooperation models with the experts.
When asked what is the "ideal expert" of merchants, Han Du Yishe expressed his hope that Taobao University can help merchants cultivate experts who master the gameplay of major content platforms, have multi-channel fan operations, and can produce high-quality content in multiple fields to match their future multi-brand operation needs.
The picture above shows An Qiuming, head of the Course Research Center of Taobao University
Single male students born in the 1990s earn 300,000 yuan a month by writing "women's sutra"
At the docking meeting, Cui Peng, a student born in the 1990s from Taobao Master Academy, attracted attention from all parties. Not only did he earn 300,000 yuan a month by writing maternal and child and beauty experience, he was also an unmarried single man.
It is understood that Cui Peng was born in Zhengzhou in 1991 and graduated from the Department of Animation Design at Henan University. In May last year, he applied to Taobao expert to start the road of content e-commerce. His team has expanded from the initial two people to more than 10 people today. All the maternal and baby and beauty content in the account are from this group of post-90s losers. This group of boys work hard to study various breastfeeding postures, confinement knowledge, milk production techniques, makeup skills, etc. every day. Compared with "overcoming" gender differences, Cui Peng felt that what is more difficult to "overcome" is how to improve his content creation level and master the gameplay of major content platforms.
When the operation first started, Cui Peng's content creation stagnated. In June this year, he heard that Taobao University had opened the Taobao Master College course and signed up immediately. At present, his team has achieved good returns on the Taobao Expert Platform. He earns nearly 100,000 yuan a month, and the company's monthly income has exceeded 300,000 yuan. At the docking meeting, three merchants were asking him to negotiate their needs.
The picture above shows Cui Peng, a single male student born in the 1990s who earns 300,000 yuan a month, currently attending classes at Taobao Expert College
The picture above shows the experience of a single male team born in the 1990s studying diapers at a meeting
Build a life force for Taobao platform
Since the release of the Expert Platform in 2014, experts like Cui Peng and others who produce high-quality content with their professional knowledge have become an important part of Taobao's e-commerce ecosystem. In the future, Taobao will continue to strengthen the creation of community-based and content-based ecological environments, so it will become crucial whether it can cultivate a strong expert group.
Currently, there are more than 500,000 active Taobao experts on the Taobao platform. They have rich professional knowledge, but there is still a lot of room for improvement in content output, fan operation and commercial conversion. Since April this year, Taobao University has keenly captured the needs of the human ecology, established the "Taobao Expert College" to serve the expert training market, and launched products including online learning platforms and "Expert Training Camps".
An Qiuming, head of the Course R&D Center of Taobao University, introduced that Taobao Expert College will focus on improving the creative quality of experts and the efficiency of fan interaction, and master the characteristics and gameplay of Taobao's major content platforms, so that they can integrate into the Taobao content ecosystem as soon as possible and play greater value.
Taobao University is a professional institution in the field of e-commerce education and training under Alibaba. It focuses on the dissemination of e-commerce knowledge and the cultivation of e-commerce talents, and focuses more on building a knowledge sharing platform and talent training platform that promotes industrial upgrading and enterprise transformation. In the 11 years since its establishment, Taobao University has provided e-commerce training to hundreds of millions of people through offline courses and online learning platforms.
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