#Laogao E-commerce Newsletter# [June 2 E-commerce Morning News]

Morning information:

1. TVB Taobao’s ninth live broadcast sales exceeded 100 million, with cumulative viewers of nearly 10 million;

2. The official data platform of Douyin Life Services "Business Sutra" is launched;

3. TikTok's June product card has added two new tasks such as "Successfully selected as a product pool";

4. Adjust the management standards for merchant shipment behavior;

5. Bilibili's revenue in the first quarter of this year increased by 0.3% year-on-year;

...

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E-commerce newsletter

1. Tencent Test Video Account Store Virtual Account 618 is expected to be launched

On June 1st, Yibang Power exclusively learned that Tencent is testing the virtual account function of the video account store, which is expected to be officially launched after 618; by then, all merchants will be covered, and no merchant operations are required, and all are turned on by default and cannot be turned off. After the buyer pays for the order of the video account store that Tencent Grayscale has received, the seller and express company will not be able to see the buyer's real mobile phone number, and instead use the 11-digit virtual number + 4-digit forwarding number automatically generated by the platform. (Yibang Power)

2. JD.com's "2023 Children's Day Consumption Trend Observation": More than 70% of adults want to celebrate Children's Day

Home and safety protection products that provide more protection for children have also received more attention, among which the transaction volume of "safety seats" in first-tier cities has increased by 245% year-on-year. The survey shows that more than 70% of "big friends" want to celebrate Children's Day. They believe that they can get more innocence, happiness, care and interaction during Children's Day. Online consumption trends also reflect this feature. "Grand friends" purchased more Gundam/deformed models, animal dolls, pressure relief toys and other products before Children's Day. (JD Research Institute)

3. The official data platform of Douyin Life Service "Business" is launched

According to June 1, in order to fully utilize the value of data and better assist in business and business growth, the official data platform of Douyin Life Service - "Business Sutra" was launched. The first issue of "TikTok Life Service Business" starts from industry data, provides an official and authoritative industry overview and excellent list, supports one-click generation of industry data reports and regular push, saves data analysis time, improves data usage efficiency, solves data problems in operations, and helps partners find business improvement points and business opportunities from data. (TikTok Life Service Business Observation)

4. TVB Taobao's ninth live broadcast sales exceeded 100 million, with cumulative viewers of nearly 10 million.

On June 1st, TVB's sales held its ninth live broadcast on Taobao a few days ago. The live broadcast started from 5 pm to 2 pm late at night. After 9 hours of uninterrupted live broadcast, the sales of the entire audience exceeded 100 million yuan, and the cumulative number of viewers was nearly 10 million. This live broadcast invited Li Noyi, Chen Ziyao, Tang Luowen, Gao Haining, Zhu Chenli and He Yiting to participate in e-commerce sales. With the theme of "Miss Hong Kong", a number of anchors appeared in gorgeous styles, which were praised by many netizens as "beautiful girl". Gao Haining, Zhu Chenli, Tang Luowen and He Yiting, who are also former Hong Kong Miss, have transformed into "Strange Sister" to sell goods, competing for the honor of the queen of selling goods. (TVB)

5. TikTok's June product card has added two new tasks such as "Successfully selected as a product pool"

On June 1, Douyin e-commerce’s June commission-free task pool was expanded, and the specific addition of “Successfully selected as a product pool” and “Good product information quality rate” was added, which together with the original release of non-repeated distribution of goods on sale, the adoption of title optimization suggestions and store decoration quality, to form a basic commission-free task. Merchants only need to complete 2 to 3 of them to be exempted from commission. Merchants can check the store's product quality rate in the product diagnosis in the Doudian backend product diagnosis, and optimize the products that do not meet the standards according to the product optimization page prompts, and ensure that the product information quality is good at ≥65% and then the task is achieved. (Tiktok e-commerce merchant assistant)

6. Adjust the management standards for merchant shipment behavior

According to June 1st, the "1688 Merchant Shipping Behavior Management Specifications" update and adjustment notice was issued before 1688. This rule will be announced on May 31, 2023 and will take effect on June 7, 2023. The maximum amount of claim for a single main order is 50 yuan. For fraudulent shipment violations, the merchant must pay 10 yuan as a liquidated damages for every sub-order transaction. (1688 platform rules)

Internet news

7. Bilibili's revenue in the first quarter of this year increased by 0.3% year-on-year

According to June 1, Bilibili released its first quarter financial report for 2023. According to the financial report, revenue in the first quarter was 5.1 billion yuan, a year-on-year increase of 0.3%. The net loss in the first quarter was 630 million yuan, a year-on-year narrowing of 72%; the average daily active users reached 93.7 million, a year-on-year increase of 18%; the average monthly active users was 315 million; the average daily usage time of users was 96 minutes, and the total user usage time increased by 19% year-on-year; the average monthly interaction number was 14.2 billion, a year-on-year increase of 15%; the average daily video playback volume was 4.1 billion, a year-on-year increase of 37%; the average daily active UP owner increased by 42% year-on-year, and the average monthly contribution volume reached 22.5 million, a year-on-year increase of 79%. (Bilibili)

Cross-border newsletter

8. The penetration rate of Spanish e-commerce users is close to 30%

A report released by Aecoc Shopperview and Nétrica shows that the scale of online shopping users in Spain has stabilized. Rosario Pedrosa, business strategy and marketing manager at Aecoc Shopperview, pointed out: "During the epidemic, the Spanish e-commerce market experienced an explosion and growth, with the penetration rate of e-commerce users reaching nearly 30%. Now, the number of e-commerce users in Spain is almost twice that of the epidemic flow." The study also pointed out that the sales of Spanish e-commerce platforms increased by 21% in the second half of 2022, an increase from the 17% increase in the first half of the year. In addition, the report shows that fast consumers continue to attract the attention of Spanish online consumers due to high inflation. In the second half of last year, sales of fast-moving consumer goods accounted for 65% of online sales in supermarkets and hypermarkets, and 11% of sales of e-commerce platforms. (Yien.com)

9. Wish 2023 Investment Promotion and Operation Strategy Conference was held in Shenzhen

According to June 1st, the Wish 2023 Investment Promotion and Operation Strategy Conference was successfully held in Shenzhen today. It is reported that Wish will focus on the core of "quality overseas travel" this year, upgrade platform services and guarantees, and provide all-round services such as settlement support, refined operation support, and better logistics experience for overseas merchants. In 2023, Wish will further leverage its platform advantages and strive to explore the sustainability of the mobile e-commerce business model. (Financial Network)

10. Electronic payment functions in the field of cross-border e-commerce retail import are launched

On June 1, a payment letter generated by a batch of cross-border goods submitted by a trading company in Ningbo successfully completed the online payment of the first Ningbo cross-border e-commerce retail import payment letter through the "Customs New Generation Electronic Payment System". The official launch of electronic payment functions in the field of cross-border e-commerce retail imports has brought many positive factors to the majority of e-commerce companies, and also marks another big step in the process of paperless customs clearance for cross-border e-commerce retail imports. (China Ningbo Cross-border E-commerce Comprehensive Pilot Zone)