#Laogao E-commerce Newsletter# [June 1 E-commerce Evening News Brief]

Evening information:

1. Taobao: More than 2 million new store owners sold the "first order in life" on the first day of the 618 sale;

2. Vipshop's "618" mid-year special sales festival started for one hour and saw the sales of top domestic brands in multiple categories increased significantly;

3. Tmall 618 Beauty started a good start, with sales of multiple brands exceeding 100 million in one hour;

4. Ridienne: More than 300 cities have received half-day Tmall 618 packages, and more than 70% of the pre-sale packages in many cities across the country have been signed for;

5. Wangdiantong ERP cross-border version is embedded in ChatGPT;

...

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E-commerce newsletter

1. Taobao: More than 2 million new store owners sold “the first order in life” on the first day of the 618 sale

According to June 1st, Taobao and Tmall 618 were officially launched at 8 o'clock last night. On the afternoon of June 1, Taobao posted a special "battle report". The report shows that more than 2 million Taobao small and medium-sized merchants have sold their first order to participate in 618 for the first time. For the "shopper" participating in the Taobao 618 carnival, more than 6 million people placed orders for vests, more than 300,000 people placed orders for shit-slippers and bath towels, and more than 200,000 people bought steel wiping balls. On the evening of May 31, there were four Hong Kong Miss who were doing live broadcasts on Taobao, with a live broadcast exceeding 100 million yuan, setting the best record since TVB entered Taobao live broadcast. (E-commerce News)

2. Vipshop's "618" mid-year special sales festival will be launched for one hour and the sales volume of top domestic brands in multiple categories will increase significantly.

According to June 1, Vipshop's "618" mid-year special sale festival was launched at 8 pm on May 31. At the same time, the "post-95s" and "post-00s" are becoming the main consumer force, and young consumers have driven national consumption. After one hour of sales, the sales volume of leading domestic brands in multiple categories has increased significantly. ;In addition, one hour after the opening ceremony of the "618" ceremony, sales of sunscreen clothing increased by 115% year-on-year, sales of sports jackets increased by more than 30% year-on-year, and sales of children's running shoes doubled year-on-year. In addition to sports wear, sales of outdoor tables and chairs increased by 292% year-on-year, and sales of cycling accessories doubled year-on-year. (Upstream News)

3. Tmall 618 Beauty started a good start, with sales of multiple brands exceeding 100 million in one hour

According to June 1st, Taobao and Tmall 618 officially started selling at 8 pm on May 31st. The beauty sector industry has recovered in full swing, with sales of L'Oreal, Perchoa, Lancome, Estee Lauder and other brands exceeding 100 million. Beauty instruments and functional skin care products have ushered in a significant growth, with beauty instruments nearly doubling in one hour. Technology skin care products with firming skin and anti-wrinkle effects have been sold for 4 hours to achieve a growth rate of more than 50%, and nourishing skin care products represented by essence oils have been sold for a high growth rate of more than 100%. (36Kr)

Internet news

4. Ridienne: More than 300 cities have received half-day Tmall 618 packages, and more than 70% of pre-sale packages in many cities across the country have been signed for

6月1日消息，记者从菜鸟获悉，截止6月1日中午时分，超过300城已收到了菜鸟半日送达的天猫618包裹，全国多城超七成预售包裹均已签收。其中杭州、上海和孝感预售包裹半日达签收率位居前三，均超过70%，此外，北京、广州、深圳、成都、太原、沈阳、南昌、内江和开封等城预售包裹半日达签收率均超过65%。在广州，有消费者付完尾款11分钟后，就收到了购买的徕芬吹风机。在上海，有消费者称人还在加班，包裹就已经送达。（中青网）

5. Alibaba Puhui style first released the "Rare Character Library"

On June 1, Alibaba Design officially released "Alibaba Puhui Style 3.0" and launched the "Unknown Word Library" for the first time, solving the problem of many uncommon words being unable to enter. At the same time, 87,000 Chinese characters have been added. It is understood that "Alibaba Puhui Style" is a free commercial text font that can be used in all scenarios, and was released to the whole society in September 2019. Currently, Alibaba’s Puhui system has covered 178 languages ​​around the world. (36Kr)

6. Alipay conducts centralized management of violations in the platform ticketing industry

According to June 1, in order to protect consumer rights, maintain the normal operating order of honest merchants, and ensure the healthy competitive environment of the platform, Alipay has carried out centralized control of violations in the platform ticketing industry. In addition, Alipay’s open platform continues to patrol and manage behaviors that violate the platform rules and regulations such as false propaganda and malicious marketing. In May, Alipay intercepted a total of 341 risk domain names, dealt with 33 violations of mini-programs, and punished 1,985 illegal merchants in accordance with relevant national laws and regulations and platform rules such as "Alipay Mini Program Marketing Standards" and "Mini Program Violation Handling Rules". (Alipay open platform)

Cross-border newsletter

7. eBay updates direct mail logistics policy for auto and motorcycle parts products sold to the United States

On June 1, eBay issued a notice stating that in order to further improve the logistics service level of auto and motorcycle parts products on eBay platform, starting from June 15, 2023 (inclusive), for direct mail products sold to the United States, eBay requires sellers to use SpeedPAK logistics management policy from 90% to 100%; the proportion of collection and scanning transactions obtained by logistics suppliers before the order processing time is expired from 90% to 100%. (eBay)

8. Wangdiantong ERP cross-border version embedded in ChatGPT

You only need to provide product categories, selling points, keywords, and generation language, and automatically optimize five-point descriptions and product titles, authentic and precise expression in multiple languages, effectively improving conversion rates. At the same time, Hui Assistant supports pasting the original text of the buyer's comments, and AI automatically analyzes the advantages and disadvantages of the product, customer needs, gives product optimization suggestions, and refines product selling points. AI can also provide product selling points that are popular in the market and buyers care about based on the product categories provided, and apply them to copywriting, so that product descriptions can quickly attract consumers' attention and increase the number of views on product details pages. (Hui Ce丨Wangdiantong)

9. New upgrade of Shopify Tax: Supports tax and sales data CSV report downloads

6月1日消息，Shopify Tax新升级，此次升级，Shopify Tax发布了增强版销售税报告，卖家可以自行筛选和选择时间范围，下载税收和销售数据CSV报告，获取更完整的数据分析，显著简化申报工作，使卖家生成可发送到每个管辖区的报告。（Shopify 电商独立站订阅号）

10. Dunhuang.com will exempt the category deposit fee from now

On June 1, Dunhuang.com issued a notice on the change of category margin charging policy. The notice stated that in order to cater to the development direction of the platform and recruit more merchants to settle in, the platform will exempt the category deposit fee from now on. Merchants who have paid the deposit before should contact the corresponding account manager to communicate related matters. The adjustment rules include the "Lucky and Bag Access Category Rules", the "Outdoor and Sports Access Category Rules", the "Seam and Footwear Access Category Rules", the "Fashion Access Category Rules" of Fashion Access Category Rules" and the "Watch Industry Access Category Rules". (Dunhuang.com)