#Laogao E-commerce Newsletter# [June 1 E-commerce Morning Newsletter]

Morning information:

1. JD.com 618 has a good start in 10 minutes. The merchants of Yanxi virtual anchors have increased by nearly 4 times compared with 11.11 last year;

2. Pinduoduo’s “618 Good Start” will issue 5 billion coupons to cover all categories of products;

3. Kuaishou Search homepage has been fully upgraded to the "Kuaishou Index-Brand List";

4. AliExpress holds the first cross-border e-commerce expert competition;

5. There are big bugs on eBay's US site, and the number of sellers listings may increase suddenly!;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD.com 618 has a good start in 10 minutes. Yanxi virtual anchors have started broadcasting merchants with nearly 4 times compared with 11.11 last year.

On June 1, JD.com 618 started a good start for 10 minutes, and the peak user visits per second per second increased by 112% year-on-year. JD.com Yanxi Intelligent Customer Service cumulative consultation service volume exceeded 2.34 million times. With the support of JD.com's multi-modal human-computer interaction technology, Yanxi virtual anchor application has been fully upgraded, and 32 new 2D live twin anchors were launched before 618 this year. At the same time, more than 100 digital anchors are online all-weather to meet the live broadcast needs of merchants in all categories and multiple scenarios. With a good start for 10 minutes, Yanxi virtual anchors have launched a nearly 4-fold increase compared with 11.11 last year, bringing low threshold and high conversions to brand live broadcast rooms. (JD.com)

2. Apple participated in Tmall 618 live broadcast for the first time and saw 1.28 million people.

On May 31, the Apple Store official flagship store opened its premiere of Apple's official flagship tonight on Tmall. It is understood that this is also the first live broadcast of Apple's official e-commerce platform in the world. The live broadcast lasts for one hour and a total of 1.28 million viewers were watched. The products sold that night include iPhone, watches, Apple Watch, and headphones, Air Pods. Apple also has a high discount. Taking the 256GB iPhone 14 Pro as an example, it can be discounted up to 1,500 yuan. (Interface News)

3. Pinduoduo’s “618 Good Start” will issue 5 billion coupons to cover all categories of products

On May 31, Pinduoduo's "618 Good Start" event was fully launched at 10 pm on May 30. During the event, each person can receive a coupon of up to 500 yuan, which can be used on the basis of a 10 billion subsidy. It is reported that Pinduoduo's 10 billion subsidy "618 Good Start" will cover all categories of products such as mobile phones, digital, home appliances, beauty, fresh food, food, maternal and infant, and clothing. The event also launched a special event in all categories. This special event will continue the concept of "618 every day" and the practice of "low price on the entire network, genuine invoices", such as the iPhone 14 Pro Max coupon with an official website price of 13,499 yuan was reduced by 2,300 yuan. (Economic Observation Network)

4. Kuaishou Search Home Page comprehensively upgraded “Kuaishou Index-Brand List”

On May 31, Kuaishou searched the homepage and fully upgraded the "Kuaishou Index-Brand List" in May to achieve the competition on the same stage in seven major industries and thousands of brands. The list covers the brand list of automobile industry, beauty industry, 3C industry, food and beverage industry, clothing, shoes and hat industry, home appliance industry, and daily chemical industry, and is updated weekly. It is reported that the comprehensive voice index constructed by the Aha brand power comprehensive evaluation model makes the indicators of "Kuaishou Index-Brand List" more comprehensive and the evaluation is more authoritative. Changes in the ranking index can help brands quickly diagnose brand strength and marketing results, providing brands with a scientific way to measure brand advertising post-investment. The brand list index builds the evaluation brand index around the Aha evaluation system, namely, Air immersion, hot enthusiasm, and ask target. Among them, Air measures the degree of immersion of users in brand information, including three indicators: commercial reach, number of people, and natural reach; hot measures the popularity of users' relationship with brands, including five indicators: likes, comments, forwarding, brand fans and emotional orientation (comment positive). (Kuaishou Magnetic Engine Business Insight)

Internet news

5. Shanghai’s express delivery business volume in 2022 will reach 2.86 billion pieces

According to the Shanghai Postal Administration on May 31, the Shanghai postal industry's mailing business volume in 2022 reached 3.82 billion pieces, a year-on-year decrease of 20.8%. Among them, the express delivery business volume reached 2.86 billion pieces, a year-on-year decrease of 23.6%. The proportion of express delivery business revenue to the industry's total revenue was 93.8%, down 2.2 percentage points from the previous year. The brand concentration index of express delivery and parcel services is CR8 of 91.0. (Shanghai Postal Administration)

Cross-border newsletter

6. There are big bugs on eBay's US site, and the number of sellers listings may increase sharply!

Recently, eBay's US station issued an announcement stating that it has updated its listings with international shipping options, resulting in an increase in the number of listings for some sellers. eBay is deeply sorry for this and will provide protection for affected sellers. Due to this upgrade, the number of some products lisitng has increased. We will provide protection for sellers whose orders are cancelled, negative feedback or items are out of stock during the update period to ensure that seller performance ratings are not affected. (ENECNEWS)

7. Desu E-commerce Logistics launches Amazon SPN certification service provider network

On June 1, Desu E-commerce Logistics recently announced the launch of the Amazon SPN certification service provider network. It is understood that in response to the pain points such as difficulty in finding service providers, difficulty in comparing similar service providers, and long communication cycles, Amazon has launched an official tool for "one-stop cross-border service provider resource information" - Amazon SPN service provider network to help sellers screen service providers. Amazon will not charge any additional fees during the process. (Desu E-commerce Logistics Global Service)

8. Shopee Malaysia Station launches dynamic lock library function for one store and multiple transportation stores

On June 1, Shopee China Seller Center recently issued a notice saying that it will launch the dynamic lock library function of one store multi-transport store products in the official warehouse of Malaysia on May 29, 2023. Previously, Thailand, the Philippines and Vietnam have launched this function. The upgraded function will change the original lock-in official warehouse inventory to reserve the number of items reported by the seller according to the total number of product inventory, and will not lock the official warehouse inventory. For example, the original Shopee official warehouse of the product is 5, and the seller reports 10 active inventory for the product. Before the event begins, the seller's fulfillment order can still be issued from the official Shopee warehouse. (Hugo cross-border)

9. AliExpress holds the first cross-border e-commerce expert competition

On the stage of the Cross-border E-commerce Expert Competition, AliExpress will allow these "cross-border Experts" to stand on the stage through national selection, show up and bring exclusive market experience to the audience by sharing their success stories. It is currently learned that the competition will start on June 1, and will be divided into three stages: national qualifiers, semi-finals and finals. The qualifiers will last from June 1 to July 15, with 50 auditions nationwide, and 20 cross-border experts will be selected; the semi-finals will be decided around August 2, and 10 experts will be awarded to advance; the finals will be awarded the National Three First Division around August 24, winning the Gold, Silver and Bronze Award. (AliExpress Straw Hat)

10. Latin American e-commerce ERP "UpSeller" supports SHEIN to issue electronic invoices

On May 31, the free local e-commerce ERP "UpSeller" of Latin America under Dianxiaoji has connected with local stores in Brazil and Mexico throughout the process, providing functions such as product publishing, order processing, invoice uploading, etc. In order to help sellers simplify the cumbersome and complex order processing and invoice process, UpSeller has completed the connection with the Shein platform in February this year, realizing the function of one-click batch invoices and automatically uploading them to the platform. UpSeller can also generate information required for invoices based on orders, without manually filling in it. It has the function of automatically completing the address according to the postal code, which can improve the invoice success rate by up to 80%. (Shop secretary)