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#Laogao E-commerce Newsletter# [May 31 E-commerce Evening News Brief]

2023-05-31

Evening information:


1. JD.com 618 will be fully opened at 8 o'clock tonight;

2. Kuaishou E-commerce: It is recommended to set the delivery time of the product to "spot" or "spot + pre-sale" mode first;

3. Zhang Dada will start the "Gossip Connect" live broadcast on Taobao at 7 o'clock tonight;

4. How much money will be paid for by a payment company with 1 billion yuan? TikTok responds: Only preliminary contacts;

5. Shopify Flow is now integrated into Shopify Collabs;

...


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E-commerce newsletter


1. Kuaishou Search Home Page comprehensively upgraded “Kuaishou Index-Brand List”


The list covers the brand list of automobile industry, beauty industry, 3C industry, food and beverage industry, clothing, shoes and hat industry, home appliance industry, and daily chemical industry, and is updated weekly. It is reported that the comprehensive voice index constructed by the Aha brand power comprehensive evaluation model makes the indicators of "Kuaishou Index-Brand List" more comprehensive and the evaluation is more authoritative. The brand list index builds the evaluation brand index around the Aha evaluation system, namely, Air immersion, hot enthusiasm, and ask target. (Kuaishou Magnetic Engine Business Insight)


2. Zhang Dada will start the "Gossip Connect" live broadcast on Taobao at 7 o'clock tonight


On May 31, Taobao and Tmall 618 will be officially launched tonight at 8 o'clock. Starting at 7 pm, Zhang Dada will start a three-hour live broadcast in the Tmall official live broadcast room. As the "only connection in the entertainment industry" among netizens, Zhang Dada connected with more than 20 stars and presidents on the spot to start a "gossip and microphone" live broadcast. It is understood that Zhang Dada will connect with celebrity artists such as Fan Chengcheng, Nazha, Hou Minghao, Xu Mengjie, Gina, Sun Yue in the Tmall live broadcast room, as well as brand presidents such as MAC, Bosideng, and Boston Liquor Spring to satisfy the wishes of netizens previously collected through interaction. (Sina News)


3. Kuaishou E-commerce: It is recommended to set the delivery time to "spot" or "spot + pre-sale" mode first


On May 31, Kuaishou E-commerce announced that according to the platform's big data statistics, products with shipment time set to spot generally have higher order conversion rates and lower user refund rates, and the high spot ratio set by merchants can get higher store scores. Therefore, the platform encourages merchants with spot delivery capabilities to set the delivery time of goods to the spot or spot + pre-sale mode, thereby bringing more operating income to merchants. (Kuaishou E-commerce)


4. The "2023 Kuaishou Minor Protection Report" released: The youth mode iterative upgrade to version 5.0


On May 31, China Youth Network, Kuaishou Big Data Research Institute, Kuaishou Hunting and Kuaishou Charity jointly released the "2023 Kuaishou Minor Protection Report". Kuaishou has been iterated to version 5.0 since it launched the 1.0 version of the Youth Mode in 2019. The report shows that in 2022, the Kuaishou platform has cleared a total of 2.3 million short videos illegally and handled 1.48 million live broadcast rooms. In response to vulgar live broadcasts and malicious hype and other violations, the platform has issued a total of 214 governance announcements and permanently banned 2.97 million accounts. (quick worker)


5. JD.com 618 will be fully opened at 8 o'clock tonight


On May 31, JD.com officially announced that this year's mid-year 618 promotion will be fully launched at 8 o'clock tonight. At the same time, Luo Yonghao led a friend to officially settle in JD.com and will broadcast the 618% discount house tonight at 8 o'clock. In addition, Luo Yonghao will also bring two other JD live broadcasts on June 3 and June 17. (JD.com)


Internet news


6. Meituan Dragon Ball affiliated companies increase their capital to 100 million and increase by 900%


According to the news on May 31, Tianyancha App showed that recently, Meituan Longzhu's affiliated company Ningbo Meishan Bonded Port Meixing Private Equity Fund Management Co., Ltd. experienced industrial and commercial changes, with registered capital increased from RMB 10 million to RMB 100 million, an increase of 900%. The company was established in January 2017 and its legal representative is Chen Shaohui. Its business scope includes private equity investment fund management and venture capital fund management services. Shareholder information shows that the company is jointly held by Zhu Yonghua, Wang Xing and Chen Shaohui. (Tianyan Check)


7. WeChat: 46.15 million users have turned on WeChat’s “care mode”


According to the news on May 31, according to WeChat's official account, by May this year, 46.15 million users have started WeChat's "care mode", 22.95 million people have turned on "listen to text messages". "Listen to text messages" read 1.2 billion words every day, and a total of about 253.1 billion words are read. According to reports, for illiterate elderly people, in order to allow these users to obtain information equally, the WeChat Basic Product Team and the WeChat AI team have launched the "Listen to Text Message" function in the "Care Mode". After turning on, you can just tap the text message in "Single Chat" and "Group Chat" to hear the reading. (WeChat sends official account)


8. How much money will be paid for by a payment company with 1 billion yuan? TikTok responds: Only preliminary contact


According to the Shanghai Securities News on May 31, in response to today's market rumors, ByteDance is acquiring the old payment company Kuaiqian for 1 billion yuan and obtaining the national operating rights of offline bank card collection licenses. Douyin Group responded to reporters that the news was false and it is only a preliminary contact at present. (Shanghai Securities News)


Cross-border newsletter


9. Amazon Kindle China Electronic Bookstore will be closed from June 30


According to Amazon's Kindle service account, Amazon announced last year that it would stop operating the Kindle e-book store in China starting from June 30, 2023, and will no longer be able to purchase new e-books with users. Amazon China said: The long-term commitment to customers will not change. We have established a broad business foundation in China and will continue to innovate and invest. Amazon China's business includes Amazon overseas shopping, Amazon global store opening, Amazon advertising, Amazon global logistics, Amazon cloud technology and Amazon smart hardware and services. (Amazon Kindle service number)


10. Shopify Flow is now integrated into Shopify Collabs


On May 31, Shopify announced that Shopify Flow has now been integrated into Shopify Collabs. Shopify Flow is an e-commerce automation platform that helps merchants automate tasks and processes in stores and applications. According to reports, Flow is an event-based feature that allows merchants to create automated workflows. Shopify Collabs now integrates the functionality of Flow, and merchants can start automating common Collabs tasks using off-the-shelf workflow templates. Merchants can also use Collabs-specific triggers and actions to build custom processes. (Shopify)


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