Morning information:
1. Douyin Local Life launches the "Douyin Sales Bang" APP;
2. The commission-free task pool for Douyin e-commerce from June to August has been expanded to five major tasks;
3. Oriental Selection launched the first hot sale of 70,000 orders for self-operated zongzi traceability live broadcast;
4. TVB's stock recognition will start the second live broadcast during the 618 period to invite Hong Kong Miss to live broadcast to sell goods;
5. Amazon's overseas shopping 618 promotion will be launched at 8 o'clock tonight;
...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Douyin Local Life launches the "Douyin Sales Bang" APP
On May 31, Douyin Local Life recently launched an APP called "Douyin Sales Bang". It is reported that this is a sales efficiency platform officially produced by Douyin Life Service. It can provide sales with full process capabilities such as customer clues, business data, performance tracking, process visits, etc., and managers efficiently manage the team. After the experience, it was found that Douyin Sales Bang mainly provides sales monetization services to ByteDance's sales employees and service provider employees. In addition, you can analyze customers in multiple dimensions and indicators, and you can understand the business status of merchants. In addition, there are electronic business cards, visits, check-in, and task to do other tools to improve the efficiency of the sales operation process. (Tech Planet)
2. The commission-free task pool for Douyin e-commerce from June to August has been expanded into five major tasks
On May 30, Douyin E-commerce announced that starting from June 1, the commission-free operation rules of commodity cards will be upgraded, mainly adding two new tasks: "good quality rate of product information" and "You may like to enter the pool". "You may like to enter the pool" can help merchants get more recommended traffic from the mall through the product entry. (Douyin e-commerce marketing observation)
3. Oriental Selection starts self-operated zongzi traceability live broadcast for the first hot sale of 70,000 orders
On May 30, Dongfang Selection anchor Dong Yuhui and Xiao Han launched a live broadcast of Dongfang Selection’s self-operated Zongzi in Zhenjiang, Jiangsu today. Dong Yuhui and Xiao Han showed off the production factory of Oriental selected self-operated rice dumplings in the live broadcast room. Finally, with the recommendation of the anchor, Oriental Selected Self-operated Zongzi sold 70,000 orders in the first hot sale. (Oriental Selection Official Account)
4. TVB's stock recognition will start the second live broadcast during the 618 period. Invite Hong Kong Miss live broadcast to sell goods.
According to May 30, @TVB's second live broadcast during the 618th period will be launched tomorrow, and Hong Kong Miss is invited to enter the live broadcast room to bring goods. The live broadcast will last from 17:00 on May 31 to 2:00 on the next day. The four Hong Kong ladies will compete for the title of "TVB sales queen" in the 9-hour super long live broadcast. @TVB's search for goods will also bring generous benefits to fans, Miyako Ichisaki's classic bag and Nike spring women's sneakers are 40% off, and Victoria's Secret underwear is as low as 50% off. In addition to discounts, the live broadcast room will be distributed intensively with various red envelopes and shopping lucky bags. (Taobao Live)
Internet news
5. Alipay message box marketing function upgrade supports merchants to configure mini program services
On May 31, Alipay announced the upgrade of the marketing function of the News Box, which is mainly reflected in two aspects. First of all, the message box supports merchants to configure mini-program services. Merchants can use the message + mini-program to increase their activity and customer revisits for their Alipay mini-programs. Up to now, business opportunities can improve operational efficiency through private domain operation tools such as Alipay message box mount coupons, member activities, and merchant groups. Data shows that after the message box is loaded into the group, the number of users of the Alipay merchant group in Shanxi Tangjiu Convenience Store increased by 219%. (Alipay open platform)
6. Fliggy: From June 5th, fuel surcharge will be reduced three times this year
According to May 31, Fliggy said that it has received notification from some domestic airlines that it will adjust the domestic flight fuel surcharge collection standards from 0:00 on June 5, 2023. The adjusted standard is: adult passengers: each passenger is charged 20 yuan for flights below 800 kilometers (inclusive), and each passenger is charged 30 yuan for flights above 800 kilometers, which is 10 yuan and 30 yuan respectively lower than before the adjustment. This is also the third time that fuel fee reduction has been made since 2023. (Sina Technology)
7. Starbucks CEO Nashan: Will continue to invest in China and adhere to the direct business model
On May 30, Starbucks CEO Nashan said during a visit to China, "Expanding by franchise is not the way we are currently considering." He said that Starbucks' long-term vision is to open and operate independent stores, not the way of franchise. Nashan also said that China's coffee industry still has a lot of room for development. Starbucks plans to grow to 9,000 stores in China by 2025, and hopes that in the next three years, the number of Starbucks' Chinese partners can increase from 60,000 to 95,000. (Interface News)
8. Carrefour is reported to lay off nearly 1,000 employees at its French headquarters
According to reports on May 30, Carrefour will report that it will abolish nearly 1,000 jobs at its French headquarters. People familiar with the matter revealed that Carrefour will lay off employees on the basis of non-mandatory resignation and plans to begin negotiations with employee representatives in the next few days. Carrefour announced a 4 billion euro cost saving plan last November involving layoffs in “overcost European offices.” (Interface News)
Cross-border newsletter
9. News says TikTok's weekly capital investment will supervise Byte's new app Lemon8
On May 30, some media learned from insiders that TikTok CEO Zhou Shouzi has expanded his powers and will supervise ByteDance's content sharing platform Lemon8. People familiar with the matter revealed that Chen Ying, the head of Lemon8, is currently stationed in Shanghai and reports to ByteDance executive Zhu Jun. She is preparing to move to Singapore and report to Zhou Shouzi. It is understood that Lemon8 was launched in Japan in March 2020, and then quickly expanded to Southeast Asian countries such as Thailand and Singapore, and was launched in the United States in February this year. data.ai data shows that as of April 9 this year, Lemon8 downloads in the United States reached 290,000, most of which occurred in late March. (Interface News)
10. Amazon Overseas Shopping 618 Promotion Starts at 8:00 tonight
According to May 30, Amazon's overseas shopping 618 mid-year promotion carnival will be launched at 8:00 tonight. This 618 mid-year promotion will last from 8:00 to June 19, joining forces with many international first-tier and overseas niche brands to bring preferential prices to Chinese consumers. It is reported that this 618 promotion brings good prices to the United States, Britain, Japan and Germany, and the whole audience will be as low as 30% off. In addition, Amazon's overseas shopping WeChat mini program 618 will also launch a number of theme live broadcast activities covering various categories, dropping red envelope rain exclusive to the 618 promotion from time to time, and flash sale activities for hot products. (China Economic News Network)
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