Morning information:
1. JD Supply Chain FinTech launches the "Special Action to Help Micro-Double 618";
2. WeChat public platform: After June 30, commercial cooperative marketing content must be published through Tencent’s official advertising platform;
3. Kuaishou E-commerce has added a new "Commodity Layering System";
4. Amazon Mexico offers a three-month half-price discount for Prime subscriptions;
5. OKKI, a subsidiary of Alibaba International Station, has been fully upgraded;
...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Douyin e-commerce: Merchants who operate religious-themed products should obtain relevant business qualifications
If the regulations are violated, Douyin E-commerce will impose penalties on stores including, not limited to banning of goods, closure of shops, and clearing of shops, and impose penalties on experts including, not limited to deduction of credit points and closure of e-commerce rights in accordance with relevant regulations. (Tiktok E-commerce Learning Center)
2. WeChat public platform: After June 30, commercial cooperative marketing content must be released through Tencent’s official advertising platform.
On May 24, the WeChat public platform officially stated that the official account operators and third-party commercial cooperation forms to promote goods or services, such as additional shopping links and other commercial marketing content, should be published through Tencent’s official advertising platform after June 30, 2023. If it is not published through Tencent’s official advertising platform, the platform will restrict relevant content and accounts in accordance with operating regulations and other rules. If there are the above-mentioned commercial cooperation needs, operators and brands must enter Tencent’s official advertising platform before June 30, 2023 to become traffic owners or advertisers, and conduct operations in compliance. (WeChat Public Platform Operation Center)
3. JD Supply Chain FinTech launches "Special Action to Help Micro-Double 618"
On May 24, JD Supply Chain Financial Technology launched the "Special Action for Micro-Doubling 618", investing 100 million yuan in funds to provide financial subsidies to JD's internal and external merchants, suppliers, and small and medium-sized enterprises. In the temporary turnover scenario of enterprises, in view of the short payment cycle, urgent payment time, small demand amount and high payment frequency of small and medium-sized enterprises, "Jing Xiaodai" and "Business Owner Loan" provide online financial services, and enterprises can apply for funds in as fast as 3 minutes. During the 618 period, "Jing Xiaodai" also provided merchants with a special increase of 1.8 billion yuan to help small and medium-sized enterprises obtain temporary payments. (JD Supply Chain Financial Technology)
4. Kuaishou launched 4,018 live broadcasts for live broadcasts
On May 24, Kuaishou announced that in order to create a clear and clean online live broadcast environment, build a real, diverse and beautiful community ecology, and effectively fulfill the main responsibilities of the platform, Kuaishou will carry out a special rectification campaign for "live broadcast chaos" starting from now on. After a period of work, through active monitoring and user reporting channels, the platform handled 4,018 illegal live broadcasts and punished 2,649 users. (Kuaishou Blackboard Newspaper)
5. Kuaishou E-commerce has added a new "Commodity Layering System"
According to May 24, in order to encourage merchants to create and polish more good products with excellent comprehensive performance such as information, sales, quality, and services, the Kuaishou e-commerce platform plans to add a new "Commodity Layering System". According to reports, commodity stratification is the comprehensive stratification of Kuaishou e-commerce’s platform commodity operation performance, and is a result calculated based on the merchant’s independent business data and comparison with similar commodity operation data. Commodity stratification is composed of four basic dimensions of commodity management, namely "information power", "hot value", "service power" and "quality power". (Kuaishou E-commerce)
Internet news
6. iQiyi CEO Gong Yu responded to the second listing in Hong Kong: I hope to provide funds for more original programs
On May 25, media reported that Baidu's iQiyi is once again exploring a secondary listing in Hong Kong, and the company is expected to reverse the loss situation for many years. iQiyi CEO Gong Yu said in an interview that the company is eager to introduce new investors to fund more original programs and increase the use of artificial intelligence to attract audiences from competitors such as Tencent Video and Alibaba's Youku. Regarding the Hong Kong listing plan, Gong Yu said the company is developing "technical details" but did not specify the timetable. According to iQiyi's latest financial report, iQiyi's total revenue in the first quarter of 2023 was 8.3 billion yuan, a year-on-year increase of 15%. (Phoenix Technology)
7. BOSS Direct Recruitment's revenue in the first quarter increased by 1.278 billion yuan in monthly active users to 39.7 million.
According to May 24, BOSS Direct Recruitment released its first quarter financial report for 2023. According to the financial report, the company's revenue in the first quarter reached 1.278 billion yuan, an increase of 12.3% year-on-year; calculated cash collections reached 1.65 billion yuan, an increase of 27.7% year-on-year. Both data hit record highs and exceeded market expectations. Under non-general accounting standards, the company's adjusted net profit in the first quarter reached 245 million yuan, an increase of 102% year-on-year, and made profits for eight consecutive quarters. In the first quarter, the average monthly active users of the platform increased by 57.5% year-on-year to 39.7 million. (Detect Technology)
8. Zhang Feng, the head of the game business in front of B station, has resigned
According to May 24, Zhang Feng, former vice president and head of game business of B station, left B station before the end of 2022 and has no latest performance information so far. In November 2022, Bilibili said in an internal email that "Zhang Feng was transferred to other positions, and CEO Chen Rui will take over Bilibili's game business." It is understood that Zhang Feng, the helmsman of self-developed games, has worked in Sogou, Renren Games, and Kingsoft Software, and is a veteran in the game industry. A former B station game employee commented that Zhang Feng’s past resumes are concentrated on the business aspects of game companies and has not been deeply involved in the core work of game research and development for a long time, which also makes it difficult for Zhang Feng to control the huge original studio group. (36Kr)
Cross-border newsletter
9. OKKI, a subsidiary of Alibaba International Station, is fully upgraded
OKKI, a foreign trade business intelligent workbench under Alibaba International Station, has ushered in a comprehensive upgrade. It will use new intelligent technologies to help all small and medium-sized foreign trade enterprises in the industry more efficiently manage orders and customers and accelerate business growth. (ENECNEWS)
10. Amazon Mexico offers three-month half-price discount for Prime subscriptions
On May 24, Amazon announced the launch of a three-month half-price discount for Amazon Prime subscription, which is only available to specific users who have previously subscribed to Amazon Prime. So far, Amazon has not disclosed the terms and conditions or validity of the promotion, but can unsubscribe at any time if the buyer is not satisfied with the service. It is reported that Amazon Mexico has become one of the most important e-commerce platforms in Mexico. It has grown rapidly since its launch in 2015 and is now one of the preferred shopping platforms for Mexican consumers in Mexican promotions. (AMZ123)
EN
CN
