Everyone is used to calling him "Lao Gao". Even if he looks like a programmer who has worked for three or five years, wearing a pair of orange glasses on all sides, and under his short and thick hair, he can't see any curled moustaches. It's fine if an older person calls him like this, but occasionally a dull boy calls him like this.
"Lao Gao"'s real name is Wang Yongjun. He is well-known for his more than 2.7 million followers on Weibo and his e-commerce club that he founded is popular and highly praised by e-commerce people. With the help of social media and deep industry services, the influence of Lao Gao has become even more famous in the industry in recent years.
Although it has been ten years of entrepreneurship, and for China, this decade is a decade of a great power rise, for Lao Gao, this is a decade of grassroots counterattack. In the blink of an eye, in the past ten years, there are successes and pains, and there are losses and rewards. This long article of 10,000 words records in detail Lao Gao’s entrepreneurial journey over the past ten years. With the help of this article, readers will have a comprehensive understanding of Lao Gao.
A student era when young people in small towns are willing to do so
Like most poor families with poor families, Lao Gao was born in a farmer's family in Zhouzhi County, Shaanxi Province. His parents were both authentic farmers and had no education. His father worked odd jobs in the county town, and his mother did some small business. He was busy from morning to night, so he didn't care about his education.
Parents almost never ask about the good or bad grades and how they have a relationship with classmates, and Lao Gao doesn’t know who to share the joys, sorrows and sorrows in his heart with. Occasionally, when he was doing well in the exam, he wanted to tell his parents about the news, but the response he received was a simple "Oh" - he didn't even say anything to keep cheering.

Lao Gao was used to his parents' education. For him, going to school was like taking a train when he arrived at the terminal.
When he was doing nothing, Lao Gao would go to the old people in the village to listen to stories and listen to them tell the local history. During the holidays, he would go to some famous historical sites alone and take a look around.
The love for history was formed at that time. Influenced by geographical location, Lao Gao has had a special liking for historical figures and historical stories since he was a child, and the concept of "one place nourishes the other place" is deeply rooted in his mind.
"Xi'an is a famous ancient capital in Chinese history. Zhouzhi County is a suburb of Xi'an, close to Baoji. Baoji was the capital of the early Qin Dynasty. The capitals of the Qin Dynasty were all in Ningbo City. Ningbo City is the current Baoji. The Qin King destroyed the Six Kingdoms, the Dazexiang Uprising, Liu Bang and Xiang Yu destroyed the Qin Dynasty, the Battle of Julu, and the Xi'an Incident..." Lao Gao picked up these historical allusions and talked endlessly.
When I was in the third and fourth grades of the senior high school, Hong Kong and Taiwan pop music, young and dandy, and police and gangster films were popular on campus. Fighting and fighting were particularly glorious in the eyes of many boys, because they could quickly make campus headlines and win various honorable titles, and even some opposite sexes cast their eyes on them.
Lao Gao is no exception. He was almost expelled from the school several times because of the fight. A stack of reviews was written, which was basically equivalent to verbal promises, and the school could not help in the end. Although the school wants to fire Lao Gao many times, Lao Gao can always escape danger by lobbying the head teacher and the teaching director. Taking into account the actual situation and compulsory education, the school had to let Lao Gao go.
Every time I get into trouble, the most common sentence my parents say to Lao Gao is, "Do you have caused yourself, solve it yourself." Until now, Lao Gao still remembers it.
Until he graduated from elementary school, Lao Gao's grades were shaking between the fifth from the bottom. After entering junior high school, a shocking reversal occurred.
After the high school entrance examination results were released, I unexpectedly got into high school. At that time, my parents were both surprised and anxious. What’s good is that my son finally had a little success, but what’s anxious is that this is another considerable expense.
The old high school senior seems to have changed his life, becoming more passionate about studying, full of fantasy about the distance - fantasy of leaving home and getting into a good university.
Things went as expected and failed the exam.
On the day the score came out, Lao Gao cried a lot - he only passed the admission score line of ordinary universities. He locked himself in his room and had no meal for a day.
In the next half month, Lao Gao fell into endless confusion, and hesitated between repeating the reading and moving forward.
Two months later, Lao Gao walked into a third-rate school in Xi'an with his backpack and an admission letter.
The failure of the college entrance examination gave Lao Gao a strong sense of frustration. Behind this sense of frustration is the fear of the future. The 18-year-old Lao Gao knew clearly that he was a farmer's child and had lost at the starting line of his life.
"How can I become excellent?", "What should I do after graduation?", "What should I do in the future?",... These worried and realistic questions often bother Lao Gao. Every day, Lao Gao forced himself to think.
"The only thing I defeated them is that I know how to make good use of my time." In the years of love and study, Lao Gao injected all his time and energy into his study. The library became his refuge after his failure in the college entrance examination.
From history to philosophy, from marketing to psychology, no matter it is windy or rainy, holidays are on holidays. Lao Gao goes to the library almost every day.
It was also at the best age that Lao Gao missed the relationship. I missed the girl who passed by me.
After graduating from college, Lao Gao found a job in software sales in the city, and worked for two years. From 400 yuan in the first month to 600 yuan in the later period. After a month, after paying the rent, I can barely fill my stomach.
When he first started working, Lao Gao had to go to dozens of customers every month. He had a pair of inferior leather shoes. When he was wearing them on the road, he could see the soles of the shoes being worn out and his socks were exposed. The supervisor asked him to make 60 calls every day, and Lao Gao often forced himself to call 200. Some colleagues who were doing business ran to the cafe while running, but Lao Gao refused to do so and continued to run. "No one of the ten customers may be able to make a deal, but if you don't go, you won't even have a possible opportunity." Lao Gao, who has just left campus, deeply feels the cruelty of the workplace.
During the day, he went to the cheapest Internet cafe to watch videos at night. At that time, Yu Shiwei, a management training expert who was regarded as the "Bible" by the company, and Chen Anzhi, who was the "godfather" of success science, became a model in the hearts of every seller. Everyone watches it over and over again.
Every weekend, Lao Gao would squeeze out dozens of dollars from his salary of 400 yuan and buy some second-hand books at the roadside stall and go home to study. For a few dollars, he even spent more than ten minutes bargaining with the stall owner. At that time, two books that had a great influence on Lao Gao were one of "The Weakness of Human Nature" and the other was "The Story of the Pipeline".
Although the future is dark, Lao Gao is not confused.
"Fate is equal. It can be said that my fate is worse than many people. Whether a person can succeed depends entirely on whether he is willing to endure hardships and has the courage to fight. When you can't see the direction of the future, there is a path that is the clearest direction you are, which is to improve your ability. The harder you work, the more initiative you have, and the greater the possibility of free choices in the future." This is the experience written by Lao Gao for his first job.
In the uninhabited night, Lao Gao would also ask to the night sky secretly: "Are I trapped here for the rest of my life?" There was no echo after a long sigh.
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