Taobao experience sharing: How to double traffic in 20 days?

　　Let’s first give you a picture to invigorate everyone a real case. I guess what product is it selling?

　　Well, the Taobao experience we shared today is another case. The double traffic mentioned here in the title cannot be compared with the same level as 200 traffic 20 days ago, and 20 days later, your traffic is 400 traffic 20 days ago, and it cannot be compared with the double traffic 2000 traffic 20 days ago, and the double traffic 20 days later, what I want to say here is that at least 20 days ago, your traffic is 5000 UV, and 20 days later, your traffic is 10000 UV. I believe that after working on Taobao for a long time, I know that the larger the number, the harder it is to do. OK, let's not say much, let's take a picture:

　　I believe that when I see that the traffic is not that strong, it is determined by the product. The traffic runs very different for products of different levels, and the traffic in this category is relatively closed, and it also has a lot to do with the product. Some products for products, such as some unpopular products, have very little category traffic, so the search traffic level it gives is much smaller. However, this store still has a trend of rising. I will also explain the trend below to let everyone communicate with each other. Look at the sales for another month:

　　It is also a daily upward trend. My goal is to reach 20,000 yuan in sales by the end of the month. It can be said that it only takes 20 days to sell from three to four thousand a day to 20,000 a day. This really depends on the product situation. I wrote a case that sold from 5,000 to 50,000 to 50,000 for ten days. That is because it is a big hit, which is women's clothing. I believe that friends who have made women's clothing know that with the change of seasons, the styles will become weaker and worse.

　　Let’s continue today’s topic, don’t go astray, and look at the traffic source yesterday:

　　It can be clearly seen that the proportion of Taobao homepage and Taobao searches are accounted for only about 10% of the total store traffic. It is obvious that this kind of store is a profitable store. This Taobao search traffic and Taobao homepage have always been growing. In this case, many sellers make products. Just as they start to get traffic on Taobao homepage and Taobao search traffic. After three days, they suddenly couldn’t see the traffic on Taobao homepage on the fourth day, and then the search traffic also decreased. What is this? The proportion of products that are used to add purchases and purchases is not up to standard, which is weaker than competitors at the same level. It is overwhelmed by similar products. It is still the reason for the product itself. It is that how to make up orders later, and how to add collections and purchases are useless, because you are not in the port of the Taobao homepage. The number of times you enter the collections and purchases will be completely different.

　　Therefore, if you want to keep the traffic on Taobao homepage, the more click feedback generated by the port traffic on Taobao homepage, the larger the traffic on Taobao homepage, the more the effect of the continuous traffic on Taobao homepage. Now that personalized search is so comprehensive, even if you are looking for a supplementary order, some people's mobile APP Taobao homepage may not necessarily have your product. Therefore, it is very troublesome to supplement orders on this. The competitiveness of the product itself is still considered. So if someone tells you in the future, they can achieve tens of thousands or thousands of UVs in the Taobao homepage for many days, it is completely a fool because they don't even understand your products.

　　So why does this store continue to have traffic on Taobao’s homepage? It is because its products are highly competitive, just like racing. The better the athlete’s foundation, the more they will run, and there is really little luck. You can check the search traffic situation on No. 25 as follows:

　　After talking about the homepage of Taobao, let’s talk about Taobao search traffic. Taobao search traffic is the same principle, but the conversion considerations should be larger. Due to the volatility of the market situation every day, it will not continue to grow upward. Its upward trend is actually the same as the stock upward trend, such as more rises and less falls. So how to maintain the sustainability of traffic? It is to reasonably use the time-sharing discounts of the express train to control the flow of the product. When the natural search drops, we should let go of the time-sharing discounts. When the natural traffic rises sharply and the conversion is poor, we should reduce the time-sharing discounts. This is the only way to stabilize the overall increase in account traffic. The product itself accounts for 70% of its competitiveness, while its operability accounts for only 30%. The reason why many people cannot increase their natural search traffic is because they are not sure about the rhythm. Another important reason is that the product itself is not good.

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