The rules of Taobao operation are constantly changing in 2018, and content marketing is becoming increasingly important. Among them, 90% of the channels on Taobao’s homepage are entrances to content marketing. For sellers with sufficient funds, they can do Taobao live broadcasts, direct train promotion, information flow promotion and other operation promotions, but for novice sellers, how to operate is very critical, because there is not enough promotion budget. What methods can be achieved without delay? Let’s take a look at which channels novice sellers can do it.
In fact, content marketing is not just the channels on Taobao homepage, and there is no shortage of content marketing in your own store! For example, Taobao store name, store copy introduction, store homepage and customer service can enhance buyers' understanding of the store and baby, and the interactions generated are all part of content marketing. Therefore, when doing Taobao content marketing in new stores, you have to start with the stores and other channels.
1. Baby evaluation
Although it is not guaranteed that every buyer will give the baby a good review, you can use reply explanations to turn the situation around. Focus on selecting targeted evaluations to explain. Remember to explain it to your potential buyers, especially the explanations of the bad reviews. You must do it and explain the real situation clearly. This will enhance the trust and confidence of buyers.
2. Ask everyone
I ask you that the impact on store conversion is very great, so the sections that Taobao sellers can operate directly must be optimized. You can first go to your peers to collect 5-10 questions, then arrange some people to ask questions, and then give appropriate answers. The effect is very good!
3. Weitao
As the content marketing channel closest to sellers, small sellers must not miss it. Most sellers will post some new previews on Weitao. Of course, you can also publish the store/baby stories, some knowledge in your field, and buyer experience on Weitao. First, you can make yourself more professional, and second, it can impress buyers more, so you don’t have to worry about not being converted. Remember to insist on publishing Weitao!
4. Main picture video/detail page video
Short videos are a very popular marketing channel now, and small sellers can also try to do them by themselves. You only need to use a better mobile phone, take a video and put it on the main picture and details page, which will be of great help to improve the conversion rate. When you have enough funds and technology in the future, you can consider the fact that short videos are captured by public domain channels.
If you have done all four aspects well, you can spend some time studying Taobao headlines, Taobao live broadcasts, short videos and other channels. These are all things that novices can invest in and operate. If you do these operations well, you will find that the store traffic will increase qualitatively.
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