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#Laogao E-commerce Newsletter #June 3 E-commerce Evening News

2019-06-03

  #Laogao E-commerce News# [E-commerce Evening News on June 3] JD.com's "Paipai" will merge with the "Ai Recycling" strategy; Tmall 618 e-commerce promotion at 11:23 am and the transaction volume exceeded the whole day of last year; NetEase Koala launched the short video recommendation channel "Koala ONE"; Tmall: Juhuasuan's product transactions exceeded 100 million, half of which came from the sinking market; WeChat: Due to system maintenance, the avatar and nickname cannot be modified in the near future...

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  E-commerce newsletter

  1. JD 618 launched video Q&A function

  JD.com launches the video Q&A function. Users only need to open the "JD.com Second Floor" every day, click on the video, watch short video content related to a certain brand or category that day, and then answer the questions below the video according to the prompts. As long as the answer is correct, they can get corresponding reward red envelopes. (36kr)

  2. JD.com's "Paipai" will be merged with "Ai Recycling" strategy

  On June 3, JD.com announced that its second-hand commodity trading platform "Paipai" will conduct a strategic merger with the electronic product recycling platform "Aihui". JD.com will also lead the investment in Aihui's new round of financing and strategic integration transactions of more than US$500 million, and the two parties have reached a final agreement. In this round of investment, Morningside Capital, Tiger Fund, Tiantu Capital, Qicheng Capital and Qingxin Capital participated in the follow-up investment. After the merger, JD Group will become the largest strategic shareholder of Aihuihui, and Wang Yongliang, the second-hand general manager of JD Paipai, will serve as partner and co-president of Aihuihuihui. (E-commerce News)

  3. Tmall 618 e-commerce promotion transaction volume exceeded the entire day of last year at 11:23

  According to June 3, Tmall started the 618 e-commerce promotion on June 1. Tmall data shows that in the first hour on June 1, the turnover exceeded the 10-hour performance in the same period last year. As of 11:23 on June 1, Tmall 618's transaction volume exceeded the full-day performance on June 1 last year. (Yibang Power)

  4. NetEase Koala launched the short video recommendation channel "Koala ONE"

  On June 3, NetEase Koala has fully launched the short video recommendation channel - "Koala ONE". "Koala ONE Products" is positioned as a "boutique shopping guide", and through 30-second short videos, it can intuitively display the appearance, usage, usage effects, scenes, etc. of the product. (E-commerce News)

  5. Tmall: Juhuasuan's product transactions exceeded 100 million, half of which came from the sinking market

  On June 3, the number of goods sold by Juhuasuan, an important position in Tmall 618, exceeded 100 million, and nearly half of the orders came from the sinking market. In many categories such as mobile phones, beauty, food, maternal and infants, consumers in third- to sixth-tier cities have shown strong consumption potential, driving the mobile phone transactions in Juhuasuan's sinking market to increase by 122% year-on-year, beauty transactions have increased by 143% year-on-year, and maternal and infant products such as diapers have increased by 106% year-on-year. (E-commerce News)

  Internet news

  6. WeChat: Due to system maintenance, the avatar and nickname cannot be modified recently

  The official account of "WeChat Team" has released a message saying that due to system maintenance, WeChat has not been able to modify its avatar, nickname and personal signature in the near future, and other functions will not be affected. (36Kr)

  7. FedEx: Will fully cooperate with regulatory investigations

  On June 3, in response to the news that the State Post Bureau of China filed a case for investigation of FedEx, it recently responded through its official website: FedEx attaches great importance to our business in China. Our relationship with Huawei Technologies Co., Ltd. and all Chinese customers is very important to us. We will fully cooperate with any regulatory investigations on how FedEx serves its customers. (E-commerce News)

  8. 618, Suning Logistics added another 100 new energy vehicles in Beijing

  On June 3, Suning Logistics’ Beijing Tongzhou Base recently welcomed 100 new energy vehicles delivered. This is another measure for Suning Logistics to increase its investment in Beijing’s green logistics development and upgrade its green urban distribution after the shared express box entered Beijing.

  It is understood that the batch of new energy vehicles invested by Suning Logistics in Beijing are mainly 4.2-meter vans, and are mainly used in store allocation, express delivery point allocation, last-mile delivery and other scenarios. It is estimated that a single vehicle with a new energy vehicle can travel an average of 170 kilometers per day, saving 15 liters of gasoline (diesel) oil compared to the same type of fuel vehicles and reducing carbon dioxide emissions by 33.75 kilograms. These 100 new energy vehicles can reduce carbon emissions by about 1,500 tons in a year. In the future, Suning Logistics will work with car companies and service providers to replace traditional vehicles in batches through diversified methods such as purchase and leasing to achieve the popularization of new energy vehicles.

  除此,618苏宁物流新能源车“绿色风暴”还会在广州、成都、西安、深圳、厦门、沈阳、海口等30个城市和地区上线。2019年,苏宁物流将新增投放5000辆。(亿欧)

  9. Alibaba responds to the addition of new e-cigarettes in business scope: comply with corresponding laws and regulations

  Qixinbao data shows that on May 30, the business scope of Zhejiang Tmall Network Technology Co., Ltd. was changed, adding "e-cigarette" sales (including online sales), and changing the industrial and commercial liaison officer. In this regard, Alibaba officials stated that all business behaviors comply with the corresponding national laws and regulations, which is a normal business behavior. (Sina Technology)

  Cross-border newsletter

  10. Aoji products are on the shelves and JD Select officially enters the domestic market

  On June 3, a Bluetooth headset from the cross-border e-commerce brand Aoji has been launched on JD.com, marking the official entry of Aoji e-commerce into the domestic market. (Yibang Power) 


 Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!


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o building a bridge between merchants and consumers that everyone is willing to pass.

Obviously, Youmi Youshu, a subsidiary of Youmiyun, is doing this.

At the New E-commerce Traders Conference (NECOC) on July 19, a new product that condenses this profound value was also released, marking that the new e-commerce business will be better done.

For example, in the face of the problems of merchant product dispersion and data separation, Youmi Youshu has been completely upgraded, using three data-connected links to provide integrated value of pre-investment, in-investment and post-investment.



How do these three links run? First, the first link connects advertisements, corresponding live broadcast room sales, and expert accounts.

This is very important because if the merchant does it himself, the marketing information collected is scattered and divided. It seems that it is good to see an advertising idea, but I don’t know what the sales volume of the products it promotes or the live broadcast room. For example, when a merchant saw a product that was sold out, he also saw that it produced a large number of short videos, but he did not know whether the product was hit by short videos, live broadcasts, or promotions in multiple dimensions. The truth behind these data cannot be judged by the content of the terminal.

And you Miyun can help merchants understand the truth behind the explosive products.


Meng Feifei, the Youmiyun VP and Youmiyoushu project leader


The second unique link opened by Youmiyun is the connection between the three-party marketing data and one-party tools. For example, advertising copywriting that is essential for investment flow can refer to the platform's hot-selling copywriting big data in a timely manner. Through Youmiyun, merchants are not only investing in content, but also an integrated experience. While investing in the flow, they can obtain feedback and corresponding response actions, and realize all actions in one tool. This is also the overall value of 1+1>2.

The third link opened by Youmi Cloud is the connection of multi-channel three-party marketing data. Data such as hot-selling markets, advertising materials, hot-selling copywriting, peer store analysis, live broadcast room analysis, etc. can be connected. The more data and the more connected links, the more problems merchants can raise and solve. Various types of marketing data are constantly updated and reorganized to form the vitality organism of Youmi and Jushu.

These value points mean that Youmiyun and Youmiyoushu not only bring more certain business growth to individual merchants, but also improve and build a more stable development path for the entire new e-commerce industry.


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