#Laogao E-commerce Newsletter# [May 24 E-commerce Evening News Brief]

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Good Price 618 is available for 1 yuan purchase: It is expected to create millions of orders for small and medium-sized merchants every day

On May 24, Taobao Haoprice officially launched the homepage of the app recently. On May 24, there are still two days before Taobao 618 pre-sale starts. Taobao Good Price Online 618 event: Nearly 1 million items are directly reduced to 1 yuan per day, and you can buy one with free shipping. It is expected to create nearly one million new orders for small and medium-sized merchants every day. The event covers the entire cycle of Taobao 618, starting from May 20th to ending from June 20th. The reporter learned that the main suppliers of this 618 yuan purchase activity are Taobao factories, daily special sales, and Taobao small and medium-sized merchants who can provide high-quality, good and high-priced goods. It has become an important position for Taobao small and medium-sized merchants to obtain incremental orders. (China Daily)

2. Kuaishou can get a maximum share reward of 12% when launching the live video "Grid" of Kuaishou

According to May 24, Kuaishou recently launched a new incentive policy - video "Grid" live broadcast. According to the policy content obtained by the new broadcast venue, the entry threshold for the "Grid" policy of Kuaishou Live Entertainment Guild videos is low and the share is high, which is very friendly to the guild and the anchors. In this video interactive chat room, the live video broadcast window of each anchor or guest is called the "grid". In terms of policy sharing, the maximum task reward can be up to 8% if the video "Grid" chat room task flows as the reward base. If the broadcast task is completed, the maximum task reward can reach 12% if the streaming task is completed. (New broadcast)

3. Suning.com releases "618 Home Appliances New Low Price Plan"

On May 24, Suning.com released the "618 Home Appliances New Low Price Plan" to fully launch the 2023 618 promotion. Suning.com 618 will integrate advantageous resources, focus on the three major consumption promotion activities of "free trial of millions of home appliances", "super low prices", and "Super member subsidy", and create the preferred channel for "home consumption". Specifically, a free trial of millions of home appliances: a free trial of millions of new trend appliances is up to 180 days. If you are not satisfied, you can return the goods and refund them. These include new trends such as kitchen air conditioners, fresh air conditioners, sterilized refrigerators, dishwashers, clothes dryers, smart door locks, etc. SUPER membership subsidy: Super member & ecological value of 500+ members, you can receive exclusive consumption coupons of 1,320 yuan for free. (Suning.com Blue Microphone)

4. Li Jiaqi Super 618 Launch Conference was held

On May 24, "Working with the United States and ONE to go to the better" Li Jiaqi Super 618 Launch Conference was held a few days ago. At the meeting, ONE founder Qi Zhenbo, Taobao Live Ecology Director Yuan Ge, and brand representatives jointly launched the "Consumer Protection Plan". During the 618 period, consumers in live broadcast rooms under ONE will enjoy authentic guarantees and triple service guarantees from brands, platforms and live broadcast rooms. It is understood that from May 26 to June 20, three live broadcast rooms under ONE will set up special sessions in major categories + special sessions in small categories, covering categories such as beauty, fashion, life, fashion appliances, home decoration, food and maternal and infants. (Beijing Business Daily)

5. 1688 upgrade custom product growth rules

According to May 24, 1688 will focus on supporting products that support small order customization and link online custom quotation templates in spot products, helping factories to show buyers customization capabilities and match more customization needs. For the products that support small order customization among spot consumer goods, the following optimizations are made in the product growth performance: for the products that support small order customization in spot consumer goods, the customized transaction performance generated will be included in the growth assessment of spot consumer goods. Specific assessment: Customized transaction orders generated by goods that support small order customization will be counted as a 10-fold coefficient in the "number of orders on the day" in the commodity transaction scale;. (1688 platform rules)

6. Video number live broadcast game function is launched

According to May 24, the video account live broadcast game promotion function has been launched. In addition, anchors who use "one-click broadcast" can easily push tasks through the "Push Game" button in the one-click broadcast pendant. It should be noted that the anchor needs a credit score of more than 90 and has no violations in order to receive the game recommendation task. When the anchor broadcasts the game live, click the "Play together" game controller below to push the game tasks you have received, guide fans to make appointments, download, and start the game, and realize the monetization of private domain traffic. After fans complete the prescribed actions of making appointments, downloading, and starting games, the anchor can receive a commission reward. (WeChat Open Class)

Internet news

7. Pinduoduo's "Agricultural Cloud Action" enters Jinxiang, Shandong

5月24日消息，为助力山东蔬菜加速数字化上行，在金乡大蒜国际交易中心，拼多多“农云行动”专项小组近日为当地中小商家和农户进行“一对一”定向运营指导。拼多多“农云行动”负责人表示，通过平台持续集中曝光及全渠道推广，大规模培训推动传统线下商家集体入拼，再对已有一定基础的蔬菜供应链商家进行一对一针对性辅导，协助顺利对接大促活动，将显著加速山东蔬菜产区的“数字化新供给”。（齐鲁网）

8. Taocai and Taoxianda merged and renamed it to Taobao Maicai

On May 24, Taocai and Taoxianda merged and renamed Taobao Maicai. According to the official website, Alibaba Group’s community e-commerce brand was upgraded to “Taocai” in 2021. Taocai is a community commercial platform for Chinese consumers and provides daily necessities and fresh food pickup services through self-pickup points near consumers. In the 12 months ended March 31, 2023, 62% of Taocai's annual active consumers were consumers who purchased fresh products for the first time on Alibaba's platform. In this quarter, Taote and Taocai continued to narrow their losses year-on-year. (Taocai Supermarket)

Cross-border newsletter

9. Amazon India Seller Survey Report: 35% of sellers believe that marketing is the primary problem

It is reported that according to the "2022 Amazon Seller Report" released by fintech company Payoneer and e-commerce analytics platform SellerApp, 35% of Indian sellers believe that marketing is the primary problem, and 28% of sellers point out that supply chain is a huge challenge. Another 24% of sellers said they were facing regulatory difficulties, while 12% mentioned banking and payment issues. The report said that 86% of Indian sellers have said revenue has increased since the COVID-19 pandemic, while more than 73% are considering using the United States as a destination for international expansion. The report also pointed out that 70% of sellers believe that quality is the primary factor in the success of cross-border sales, 20% of sellers believe that it is pricing, 5% of sellers believe that it is logistics support, 4% of sellers believe that it is government subsidy, and 1% of sellers believe that it is marketing. (Yien.com)

10. African e-commerce Jumia's revenue in the first quarter fell by 3% year-on-year

The financial report shows that compared with the first quarter of 2022, Jumia's total orders, GMV and operating income all declined in the first quarter of 2023, due to the challenging macroeconomic environment. In the first quarter of 2023, Jumia's total orders reached 6.9 million, down 25.8% from 9.3 million in the same period last year; GMV reached US$198.2 million, down 21.6% from US$252.7 million in the same period last year. In addition, Jumia's active buyers fell 22.5% year-on-year, from 3.1 million to 2.4 million. The company expects adjusted EBITDA loss for the full year of 2023 to be $100 million to $120 million, up from the adjusted EBITDA loss in 2022. (Chain chopping net)