Live broadcast industry boom: The total market volume of 200 platforms exceeds 25 billion

　　2016 is known as the "first year of mobile live broadcast". The "China Live Stream Industry Hot Report (2016)" jointly released by Live World and the Standard Ranking Research Institute of the third-party big data analysis agency pointed out that according to incomplete statistics, there were more than 200 companies in mainland China providing Internet live streaming platform services in 2016. As of June 2016, the number of online live broadcast users reached 325 million, accounting for 45.8% of the total number of netizens. According to Credit Suisse estimates, the total volume of China's live broadcast market exceeded 25 billion yuan in 2016.

　　This is undoubtedly a huge market, which has attracted the crazy entry of capital. In the second half of 2016 alone, video live broadcast platforms including Panda Live, Tentacle TV, Douyu Live announced that they had received over 100 million yuan in financing, and their valuations reached billions of yuan. There are many Internet giants such as Tencent, Alibaba, 360, Xiaomi, Sina, and NetEase.

　　The "China Live Platform Popularity Ranking (2016)" list shows that Huya Live, Panda TV, YY Live, Douyu Live, Huajiao Live, Live Bar, Yingke, Guanshou TV, Fengyun Live, and Longzhu Live have become the "Top Ten Live Platforms in 2016".

  2016年作为“移动直播元年”，一个显著的特点就是，网络主播的明星化趋势日趋明显，网络主播的曝光量日益增加，涌现出以Mc天佑为代表的一批明星主播。但除了YY直播，其它平台在这方面的推动力还不够。

　　The early live broadcast platforms were mainly live broadcasts of games such as League of Legends (commonly known as LOL), CrossFire, Hearthstone, DOTA, etc., and then gradually spread to the pan-entertainment field. It is reported that game anchors still rank high, accounting for 48% of the share, while entertainment anchors are only 40%.

　　BAT's layout in the live broadcast industry

　　The "leader" has not yet appeared, and the live broadcast industry has entered the "Warring States Period"

　　According to incomplete statistics, there are nearly 200 live broadcast platforms in China, but judging from the data of the top 50 on the list, the development of live broadcast platforms is uneven. Taking the Android APP downloads as an example, there are only 28 live broadcast platforms with downloads of over 10 million.

　　Although China's live broadcast industry originated from the PC terminal in 2012, most online live broadcast startups are currently in the early stages of development, and 2016 is only the "first year of mobile live broadcast". Except for YY Live, which has the first-mover advantage, which has long been listed, most platforms are still in the A-round financing stage.

　　The live broadcast platform is not a full screen of female anchors, the hottest one is still the male anchor

　　Among all kinds of news reports about online anchors, female anchors are the hottest topic. However, the report shows that the gender distribution characteristics of the top 50 anchors are not as traditionally remembered that female anchors account for the mainstream, with only 44% of female anchors, while male anchors account for half of the market, with a proportion of up to 54%, and 2% of male and female anchors.

　　Regulatory policies are frequently introduced, and 2017 will usher in a "big reshuffle" in the live broadcast industry

　　Panda TV, Douyu Live, YY Live and other platforms were included in the Ministry of Culture’s investigation and punishment list in 2016, which caused a lot of panic in the video live broadcast industry. With the introduction of relevant policies and the survival of the fittest in the live broadcast industry, a large number of small and medium-sized live broadcast platforms are expected to be eliminated in 2017.

　　Currently, the mainstream live broadcast platforms in China are divided into three major categories: entertainment, e-sports games, and vertical, and some major platforms have begun to develop towards the comprehensive platform of pan-entertainment. The future types of live broadcasts are developing in vertical directions such as education, finance, e-commerce, sports, social networking, etc., and the concept of "live broadcast +" is exploded.

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