#Laogao E-commerce Newsletter# [May 24 E-commerce Morning News]

Morning information:

1. Amazon Chinese official website will be suspended;

2. Vipshop appoints Wang Yuhua as CFO;

3. The 1688 platform will be offline on June 15th;

4. Douyin imposed a penalty of 2,900 false information accounts in the first quarter;

5. Video account launches the "live broadcast authorization" function;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Ridien and Budweiser launch live broadcast in warehouse

According to May 23, since May, Budweiser Beer has moved the live broadcast room into the Cainiao's warehouse. This is a live broadcast in the warehouse jointly launched by Cainiao and Budweiser. Through the integrated supply chain guarantee of Cainiao warehouse distribution, Cainiao direct warehouse + direct warehouse distribution supply chain combination, the heavy wine and drinks can be "spread while delivering" in the warehouse and delivered to the door. This live broadcast was selected in Cainiao's direct warehouse in Jiaxing, covering an area of ​​30,000 square meters and storing more than 300,000 boxes of various beer under Budweiser. According to statistics, the maximum number of viewers in a single live broadcast reached 100,000, and a total of 50,000 boxes of beer were sold. (Rookie)

2. The 1688 platform will be launched on June 15th

The notice stated that in order to better standardize the 1688 price system, the platform will launch the "L member price" on June 15, 2023, and gradually upgrade the "original PLUS price" to "PLUS member exclusive price". After the L member price is offline, L2-L6 members will no longer enjoy the "L member price rights", including but not limited to L member price, etc. During the unified upgrade period of the platform, the discount on the L membership price of the product is only available to PLUS members, which is superimposed on the store’s self-marketing price. (1688 platform rules)

3. Douyin imposed a penalty of 2,900 false information accounts in the first quarter

The TikTok Security Center recently released the "Security Governance Transparency Report for the First Quarter of 2023" (hereinafter referred to as the "Report"). The report shows that the governance of false information focusing on false posing, counterfeiting others, and fake public welfare, as well as online fraud governance including "shop sales" have become the focus of platform governance this quarter. At the same time, in order to combat infringement and other improper behaviors, the platform has also launched an original protection center to provide creators with more rights protection services. In the first quarter, the platform focused on controlling various false information including false posing, spreading rumors, and fake charity. A total of 2,900 accounts that disseminate false information in violation of regulations were punished, 1.58 million videos were disposed of, and 1.35 million warning posts were sent. (Yien.com)

Internet news

4. Xiaomi starts 618 pre-sales to reach 3,000 yuan

On May 23, Xiaomi officially launched pre-sales with the theme of "Xiaomi 618 Technology Renewal Season", with a super value of 1.6 billion yuan, and launched special products in six major technology scenarios. It has a wide variety, with a flash drop in the whole market, with a maximum drop of 3,000 yuan. In this "618" big promotion, Xiaomi not only brought the Redmi K60, but also the Leica flagship model Xiaomi 12S Pro, with the highest discounts so far. In addition, Xiaomi AIoT category also launched violent discounts during this "618" promotion. Xiaomi has launched preferential policies in many categories based on technological scenarios such as humanistic imaging, home improvement renewal, efficient office, e-sports cool play, sports and health, and smart kitchens. (China Radio and Television)

5. RT-Mart China plans to provide Shanghai Runhe with a maximum loan amount of 100 million yuan

On May 24, Gao Xin Retail issued an announcement stating that on May 23, 2023, the lender Gao Xin Retail subsidiary RT-Mart China entered into a loan agreement with the borrower Shanghai Runhe Network Technology Co., Ltd., according to which the lender agreed to provide the borrower with a loan financing of up to RMB 100 million. It is reported that the borrower Shanghai Runhe is a limited liability company registered in China and is jointly held by RT-Mart China and Hema China, of which RT-Mart China holds 51% and Hema China holds 49%. (Snowball)

6. Video account launches "live broadcast authorization" function

On May 23, WeChat Video Account announced the launch of the "live broadcast authorization" function. The "Live Broadcast Authorization" function is only available for a single authorization, and an application must be sent for each live broadcast. (WeChat)

7. Vipshop appoints Wang Yuhua as CFO

On May 23, Vipshop announced today that due to personal reasons, the company's current chief financial officer Cui Dawei has decided to resign. To this end, Vipshop has appointed Wang Yuhua as the company's new CFO, which will officially take effect on May 24, 2023. Wang Yuhua has served as CFO of the fresh food e-commerce platform Benlai Group, vice president of Xiaomi's financial department, financial director of Changyou and senior manager of Huawei's financial department. (Vippshop)

Cross-border newsletter

8. Tmall International launches one-stop cross-border medical services

On May 23, Tmall International launched a one-stop cross-border medical service on the eve of 618, launching a number of popular medical services in Hong Kong, including HPV vaccine, children's vaccine packages, allergen testing, health examinations, etc. It is understood that the Hong Kong version of the nine-valent HPV vaccine launched by Tmall International this time can be vaccinated the next day after making an appointment on the same day, and as long as you are over 9 years old, both men and women can get vaccinated. In addition, consumers can also purchase allergic tests covering 121 food and environmental allergens, which can cover both acute and chronic allergic reaction tests. It is understood that Tmall International has recently officially launched a new cross-border consumer medical service cooperation plan in Hong Kong, China. (Yangcheng School)

9. Amazon One launches "age verification" function for Amazon One

On May 23, Amazon announced that its palm print payment service Amazon One has launched a new feature called "Age Verification" to facilitate customers to purchase alcohol products. The feature allows adult customers aged 21 and older to purchase alcoholic beverages by simply hovering their palms over an Amazon One device without verifying their physical ID. Customers who have signed up for Amazon One can access one.amazon.com to use the age verification feature and upload front and back photos of their government-issued IDs, such as their driver's licenses and selfies. (Amazon Seller Forum)

10. Amazon Chinese official website will be suspended

On May 24, Amazon announced that it will suspend Amazon's official Chinese website from July 17. At the same time, Amazon China will no longer provide app store services. An Amazon spokesperson said that before the official Amazon Chinese website is suspended, the company will work closely with sellers to ensure a smooth transition and continue to provide the best service to customers. (Henan Daily)