How to conduct marketing analysis on Taobao stores?

　　#Laogao E-commerce Knowledge# Marketing Analysis includes two parts: marketing tools and marketing effects. This data is of reference value for the reasonable planning of single product marketing, multi-product packages, and store discounts.

　　1. Marketing tools

　　This function has a good explanation of the operations of single-item marketing, multi-item packages, and store-wide discounts. Novice sellers who are not very clear can focus on it. Moreover, Taobao will give your baby's star rating based on your baby's data. We can select the baby that needs to be promoted based on this.

　　Let’s take single product marketing examples:

　　Step 1: Choose a baby

　　The system will calculate for you based on the analysis, browsing, collection, ordering, payment, and other data on the baby itself and select a few babies with good potential index! We recommend you to do marketing and promote it and take the opportunity to make efforts.

　　Step 2: Select the group

　　This Taobao will recommend customers to you based on the various behaviors of visitors in your store (including preferences for the above recommended babies), and can inform them of targeted activity information to the old customers. For example, send a message from Wangwang! Among the recommended people, the purchasing power is between 23 and 37, so you can consider the baby's discount strength based on the distribution of purchasing power. Crowd characteristics are some characteristics of the recommended population. Based on these descriptions, appropriate keywords, such as "roll paper", can be added to the baby title of the baby details page. As shown in the figure below:

　　Step 3: Choose marketing tools

　　Then, marketing tools will be recommended based on your specific situation. You can look at the picture below. Taobao recommends shopping cart marketing. Then the corresponding recommendation reasons were given:

　　Based on the characteristics of babies, people's preferences and other data, there is no more suitable marketing method than shopping cart marketing. In order to climb to a new peak in turnover, you might as well give it a try.

　　Then we click to generate a marketing plan immediately and follow the operation.

　　2. Marketing effect

　　The data in the marketing performance section is a data feedback on the marketing activities used by our stores. It will display the TOP ranking of marketing tool performance. Data such as payment amount and unit price will also be counted. We can clearly see the effect of our store activities.

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