#Laogao E-commerce Newsletter#[E-commerce Evening News on December 13]

Evening information:

1. In the first 10 months, individual industrial and commercial households enjoyed tax and fee reductions of 328.5 billion yuan;

2. Kuaishou announced the short drama business report card: the number of views exceeded 100 projects in 2022;

3. News says that Shein is preparing for the first stop of a third-party platform or Brazil;

4. Douyin E-commerce plans to add "Shop Decoration and Assessment Specifications" to downgrade unqualified stores;

5. Amazon postpones the entry date of fresh graduates...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin E-commerce plans to add "Shop Decoration and Assessment Specifications" to downgrade unqualified stores

Recently, Douyin E-commerce issued a notice to collect opinions on the addition of the "Shop Decoration and Assessment Standards". The collection period for the opinions is from December 12, 2022 to December 19, 2022, and is expected to take effect for the first time on December 26, 2022.

These rules apply to all merchants on the platform. The rules provide detailed explanations on store decoration requirements, store homepage product display requirements, flagship store and official flagship store decoration assessment specifications.

The rules will provide corresponding rights based on the assessment results. Among them, store decoration is qualified/good standards used in scenarios such as store traffic exposure, registration for promotion activities, and registration for mall channel resources. Flagship stores and official flagship store platforms with insufficient diagnosis results will be regularly downgraded. (Webmaster's Home)

2. Kuaishou announced its short drama business report card: 2022, the number of views exceeded 100 projects

On December 13, Yu Ke, the head of Kuaishou short drama business, disclosed the report card of Kuaishou short drama. In 2022, Kuaishou Xingmang short drama has exceeded 100 projects with a total viewing volume of over 100 million, with a total viewing volume of over 50 billion. As of now, Kuaishou short dramas have more than 260 million daily active users, and the number of popular short dramas has increased by nearly 40% in the past year. Data released by Kuaishou shows that the number of e-commerce revenue of Kuaishou short dramas increased by 35% this year, and the GMV of short videos sold by millions of fans increased by 143% year-on-year. (Interface News)

3. JD Auction Launches Changzhou Bankruptcy Enterprise Information Platform

On December 13, JD Auction recently launched the launch ceremony with relevant departments. As the co-constructor of this information platform, JD Auction will give full play to the advantages of informatization and resource integration to provide full-link promotion and disposal services for the assets of Changzhou's dangerous and reorganized enterprises. (Investors Network)

4. Meituan will issue 10 million yuan of takeaway consumption coupons within Tianjin from now on

According to December 13, Meituan Platform will issue 10 million yuan of takeout consumption coupons within Tianjin from now on, and will carry out activities such as receiving large red envelopes every day, watching the nightlife of the game, and "Daily God Coupons" and other activities. Specifically, users can log in to the Meituan App takeaway channel or Meituan Takeaway App, search for "Tianjin Takeaway Consumption Coupons" to enter the event area to receive the coupons. When users purchase products from merchants participating in the event on Meituan platform, they can use consumption coupons to directly deduct the corresponding discount amount during the purchase process. (Tianjin Daily)

Internet news

5. State Post Bureau: From December 1st to 12th, the total number of collections on the entire network was about 4.303 billion pieces.

Data shows that from December 1 to 12, the total number of collections on the entire network was about 4.303 billion pieces, an increase of 5.6% year-on-year. In order to ensure the smooth flow of delivery channels, the State Post Bureau continues to promote the work of ensuring traffic and ensuring smooth flow, and submits relevant departments to issue policies to implement policies, supervise local governments to strengthen communication and coordination with local joint prevention and control mechanisms and logistics joint protection and smooth flow work mechanisms, vigorously promote the implementation of policies to help enterprises alleviate difficulties, promote postal express companies and practitioners to be included in the "whitelist" management, and dynamically relieve backlog of mail and express parcels. (China Youth Network)

6. Xie Rudong, Chairman of Yaowang Technology: More new methods to be explored in the live broadcast industry

Regarding some new directions that have emerged in the industry, Xie Rudong also shared his insights. "Everyone is slowly focusing on some special products, and new forces are booming." Xie Rudong said, "There is still a lot of room for imagination in the live streaming e-commerce industry." It is predicted that the share of live streaming sales in e-commerce will reach 25% in 2025, with an annual scale of 4.25 trillion yuan, and the industry's compound growth rate will reach about 31%. (Sina News)

7. In the first 10 months, individual business owners enjoyed tax and fee reductions of 328.5 billion yuan

The latest data shows that in the first 10 months, individual industrial and commercial households enjoyed tax and fee reductions of 328.5 billion yuan, and are expected to be about 430 billion yuan for the whole year. With the further expansion of the "six taxes and two fees" reduction policy, tax preferential policies have covered all individual industrial and commercial households. (Seller's Home)

Cross-border newsletter

8. News says Shein is preparing for the first stop of the third-party platform or Brazil

According to Shein, its purpose of building a market platform is to improve customer satisfaction and engagement. Transforming third-party e-commerce platforms will bring more revenue sources to Shein. Shein's first stop to promote the project may be Brazil. It is reported that in Latin America, Brazil and Mexico are one of Shein's main markets. Earlier this year, a team of the company visited Brazil to study the feasibility of building a nationwide logistics network. Prior to this, logistics was the biggest obstacle to Shein's growth in the region, and building a logistics network could shorten the delivery time of its products. (INSIDER)

9. Amazon postponed fresh graduate enrollment date

On December 13, an Amazon spokesperson confirmed to the media that the company is postponing the entry dates of some fresh graduates by about six months. In addition to canceling the issuance of offers and layoffs launched last month, delaying the induction date of fresh graduates is another way Amazon is trying to control the number of employees of its company. There are anonymous reports that Amazon employees' levels range from level 1 to level 7, and employees at all levels may be affected. Schmidt said Amazon is currently seeking to fill security roles in areas such as applications and satellite systems. (ENECNEWS)

10. SHEIN and Hexiyouwu and others initiated a sunflower charity project

On December 13, fashion and lifestyle online retailers SHEIN, Hexiyouwu HOHIILIFE and Guangzhou Hemu Canzhang Charity Innovation Center jointly launched the Sunflower Charity Project. According to reports, the project uses scraps produced by cutting during clothing manufacturing to make hairpins. At the same time, the production process provides employment empowerment for disabled friends in the local community, and the benefits obtained from selling hairpins will be donated to support employment and training for disabled friends. (36Kr)