#Laogao E-commerce Newsletter# [May 6 E-commerce Evening News Brief]

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E-commerce newsletter

1. 1688 upgraded the star rating system of large market products

According to May 6, the 1688 platform announced that it will upgrade the "1688 Major Market Product Star Rating System". For newly issued products, this rule change can be implemented after the change takes effect; for existing products, after the change of this rule takes effect, when the merchant edits the products, they will check and re-rated according to the new product star rating system, and merchants can optimize the product star rating according to the prompts. The range of changes only includes the large-market product rating system for mobile and PC. The rules will be announced on May 6, 2023 and will officially come into effect on May 17, 2023. (1688 platform rules)

2. JD New Department Store Changchun flagship store opened

On May 6, JD New Department Store physical store opened in Wanda Plaza, Hongqi Street, Changchun today. The Changchun store is the fourth flagship store in the country and the first in Northeast China. The flagship store will fully launch hourly service in the near future. At that time, orders can be placed through the "JD New Department Store" channel on the homepage of JD APP, and hourly delivery can be achieved within 5 kilometers and within 5 kilometers of the store. According to reports, JD.com New Department Store is based on the core advantages of digital and intelligent social supply chain, product quality and full-link service capabilities, and integrates consumption scenarios with multiple categories and openness to provide consumers with more rich, diversified and personalized preferred products, services and shopping experiences. (China Radio and Television)

3. Kuaishou E-commerce launches a commission-free support policy for "Commodity Card" orders

On May 6, Kuaishou E-commerce recently launched commission-free support policies and rules for "commodity card" orders. According to reports, the "Mall Card" order refers to the products purchased directly by the buyer through the Kuaishou Mall channel page, the bottom recommendation, and the click on the product card you like, and also includes the products purchased directly by the search result page, click on the product card. The support targets for this event are only for merchants who open stores in Kuaishou Mall, whose stores are in normal business conditions, and who have received Kuaishou E-commerce push tasks for each period of commission-free push. (Sina Technology)

4. In April, 23 anchors of Douyin sold goods and sales exceeded 100 million. Oriental Selected sales reached 391 million.

According to the news on May 6, according to the "live streaming trend" data of Xin Dou Dou, the number of live streaming products in Douyin in April reached 1021.32w, a month-on-month increase of 50.18% from 695.91w last month, and a month-on-month increase of 16.81%. In April, 30 experts increased their fans by more than one million, a slight increase from March. Among the top 30 experts in the "Surge of Fans" list, there are 16 types reaching human categories, which are very rich in categories, indicating that Douyin user preferences are diverse. Data from the "Anchors' Product List" shows that 23 anchors had sales of over 100 million in April, a slight decrease from March. (New Douyin)

5. The advertising and marketing special session of JD 618 Merchant Conference will be opened on May 8

According to May 6, the 2023 JD 618 Merchant Conference Advertising and Marketing Special Session will be opened at 14:00 on May 8, which will bring merchants a detailed interpretation of the content of traffic gameplay, advertising and marketing product upgrades, marketing policy support and other aspects during JD 618. According to reports, in order to help merchants achieve high-quality business growth and user growth, JD 618 has provided more than 1 billion high-quality traffic dividends and tens of millions of advertising red envelopes this year. At the same time, it will comprehensively upgrade and simplify intelligent delivery tools to bring simpler and smarter business experience to merchants. (JD Marketing 360)

Internet news

6. Liu Qingfeng, Chairman of iFLYTEK: Before October 24, the Spark's big model capabilities will be benchmarked against ChatGPT

On May 6, at the iFLYTEK Spark model press conference, iFLYTEK Spark chairman Liu Qingfeng said that iFLYTEK Spark model will start real-time Q&A before June 9 to upgrade its multi-round dialogue capabilities; before August 15, it will improve its code capabilities and multi-modal interaction capabilities again; before October 24, the Spark Spark model will benchmark ChatGPT, surpassing ChatGPT in Chinese capabilities and comparable to ChatGPT in English capabilities. (Interface News)

7. Alibaba Cloud's legal representative changed Tsai Ing-hua replaced Zhang Jianfeng

According to the news on May 6, Tianyan Check App showed that on May 4, Alibaba Cloud Computing Co., Ltd. had an industrial and commercial change, and the legal representative was changed from Zhang Jianfeng to Tsai Ing-hua. Information shows that the company was established in April 2008 with a registered capital of RMB 1 billion. Its business scope includes sales of intelligent robots; sales of industrial automatic control system devices; translation services; intelligent design consultation and transformation, etc. (Tianyan Check)

Cross-border newsletter

8. Amazon will update two new product listing attributes

On May 6, Amazon's US, European and Japanese stations issued an announcement stating that starting from June 6, 2023, new product information for certain product types must contain color name or size name attributes. Product types of these required attributes include colors: socks, vests, backpacks, key rings; size: aprons. All new listings for affected product types require valid attribute information, otherwise the product will not be added to the directory. If the merchant has items that are not on sale and wants to be put on the shelves, please go to manage inventory. Filter listings for these product types and update properties. To troubleshoot listing errors, go to the error code description. (Amazon Seller Forum)

9. Walmart appoints Latriece Watkins as Chief Marketing Officer of the United States

On May 6, Walmart reportedly appointed Latriece Watkins as its US chief marketing officer, and Charles Redfield resigned from the position a few days ago. It is understood that Watkins joined the company 24 years ago and has held multiple positions at Walmart and Sam's Club in the United States. She most recently served as executive vice president of Walmart's U.S. consumer goods division. Last month, Walmart U.S. CEO John Ferner revealed that Redfield will resign and will serve as an advisor to support U.S. operations starting May 1. (Yahoo)

10. Dunhuang.com releases an update announcement on infringing products

On May 6, Dunhuang.com issued an update announcement on the punishment for infringing products. The announcement stated that Dunhuang.com prohibits the publication and sale of goods that infringe on other people's intellectual property rights, and continues to inspect and manage various infringements. Based on the previous series of announcements, Dunhuang.com has integrated the specific disposal measures as follows and will be implemented on May 15, 2023. (Dunhuang.com)