#Laogao E-commerce Newsletter# [E-commerce Evening News on December 26]

Evening information:

1. Dong Mingzhu: When entering an industry, you cannot rush to the top just because of the popularity;

2. Pinduoduo invests 3 billion to start the 2023 New Year’s Goods Festival;

3. The Taote New Year’s Goods Festival will be opened to cross-store sales of RMB 2 for every 15 or more;

4. JD.com released the 2023 White Paper on New Consumer Trends in the Retail Industry;

5. Amazon Global Store Opening China Releases Strategic Key Points for 2023...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD.com releases the 2023 new consumer trend white paper on retail industry

Shao Jingping, vice president of JD Group and head of JD Retail Platform Operation and Marketing Center, said that the market environment has profound changes and the deep demand of consumers has been highlighted. JD leverages its advantageous supply chain capabilities and deep consumer insights to improve consumers' shopping experience and help partners achieve new business growth. In the past year, JD.com has regarded trends as an important force in "operation", and has jointly discovered and cultivated nearly 1,000 new trend categories with merchants in various categories. Among them, baked cat food increased by more than 979% year-on-year, and raw meat and dog food increased by more than 485% year-on-year. (China Quality News Network)

2. Kuaishou e-commerce teamed up with "Three Links" Express to launch four-fold rights to help the New Year's goods festival

On December 26, Kuaishou E-commerce recently reached a special agreement with three express delivery companies, "ZTO Express", "Yotong Express" and "Shentong Express", to provide guarantees for merchants' certain performance of contracts and consumer shopping experience during the Kuaishou New Year Festival, and promised to launch four exclusive protection rights and interests. This is another merchant escort measure launched after Kuaishou E-commerce announced that it would provide 6.6 billion traffic and 1 billion red envelopes. In addition, Shentong has also launched an incentive policy for all Kuaishou merchants to make cashbacks alone. (Internet Economics and Social Security)

3. Taote New Year’s Goods Festival opens to cross-stores with RMB 2 off every 15 yuan spent

On December 26, Taote New Year’s Goods Festival started today. This year’s New Year’s Goods Festival has linked 2,000 industrial belts and 21,000 merchants, and selected 250,000 good products on the entire network, lasting from December 26 to January 11 next year. It focuses on "spending one billion yuan, starting from 1 yuan for New Year’s goods", and every 15 yuan spent across stores, there are also rich ways to play with large coupons, official subsidies, category coupons, red envelopes for buying and rebate. In terms of colds and protection, Taote will start 15 flash sale for products such as masks, cold medicines, cough medicines, and antigens; in terms of fresh food gift boxes, imported cherries will give a limited discount of 2 pounds of 19.9 yuan. (Sanqin.com)

4. Pinduoduo invests 3 billion to start the 2023 New Year’s Goods Festival

According to news on December 26, Pinduoduo officially launched the 2023 New Year’s Goods Festival. During this period, the platform will join forces with thousands of landmark production areas in provinces and cities across the country to select millions of quality merchants to protect the "Duoduohao New Year's goods" from the source of supply. The person in charge of Pinduo Year Goods Festival said that this year's New Year Goods Festival will last for 15 days. During the event, the platform will continue to "zero commissions" for fresh agricultural products, tilt site resources and red envelope discounts worth more than 3 billion yuan, such as "10 billion subsidies" and "10,000 people group", give full play to innovative consumption models such as "multi-person group" and continue to meet the New Year's goods needs of urban and rural consumers. (Techweb)

Internet news

5. SF Express City's pharmaceutical orders rose by more than 60% this month compared with last month

According to the news on December 26, a relevant person in charge of SF Express City said that as of December 25, 2022, SF Express City's medical orders increased by more than 60% this month compared with the previous month. As for the unified management of multiple stores, SF Express can also assist in formulating cross-store pickup plans, and provide more efficient pickup and delivery plans based on store inventory, store peripheral transportation capacity, etc. On the one hand, SF Express City has continuously increased the capacity reserves of riders in key areas by recruiting new people and transport alliances; on the other hand, it has actively opened up green channels to facilitate willing citizens to spontaneously join the Cavaliers distribution team to alleviate the current delivery pressure. (Tianji.com)

6. Xiaomi affiliated companies invest in Beijing Yinshi Robot Technology Co., Ltd.

According to the news on December 26, Tianyancha App showed that recently, Beijing Yinshi Robot Technology Co., Ltd. had industrial and commercial changes, and the original shareholder Ningbo Xinsai Dingsheng Investment Partnership withdrew, and the new shareholder Guangzhou Chufeng Equity Investment Partnership, Shenzhen Shunying Private Equity Investment Fund Partnership, and Tianjin Haihe Shunke Equity Investment Partnership. At the same time, the company's registered capital increased from about 840,000 yuan to about 946,000 yuan. According to the official website of Beijing Inshi Robot Technology Co., Ltd., Yinshi Robot has been deeply engaged in the field of micro servo motion control and provides products and services for the robot industry, production and manufacturing industry, and the biomedical (medical beauty) device industry. (Tianyan Check)

7. Baidu announced that another 200 unmanned vehicles will be added to build the world's largest unmanned driving service area by 2023

On December 26, Baidu announced today that it has expanded the commercial operation of fully unmanned autonomous driving in Wuhan on a large scale, and has achieved three breakthroughs in expanding the zone, increasing volume and increasing time. In 2023, Baidu Apollo will continue to expand its business scale and plans to gradually deploy 200 fully autonomous operation vehicles nationwide, striving to build the world's largest unmanned operation service area. At present, Baidu's autonomous driving travel service platform "Rao Bu Quick Run" has an operating area of ​​more than 130 square kilometers in Wuhan, covering a population of 1 million. (Apollo intelligent driving)

8. Dong Mingzhu: You can’t just rush into a business because of the popularity

According to news on December 26, Dong Mingzhu, chairman and president of Gree Electric Appliances, believes that under the current epidemic situation, we should still focus on the daily life and protection needs of the people; provide assistance to industries that have been severely impacted by the epidemic to create a healthy atmosphere of competition and innovation. In addition, facing the popular track, Dong Mingzhu said that we should not rush to the top just because it is a popular industry or is profitable. We should start from the needs of the country and make serious judgments. Only in this way can we do it for a long time. (Tonghuashun Finance)

Cross-border newsletter

9. Amazon Global Store Opening China Releases Strategic Focus for 2023

On December 26, the 2022 Amazon Global Store Opening Cross-border Summit opened today. This is the eighth consecutive year that Amazon Global Store Opening held this annual event for the Chinese export cross-border e-commerce industry. At the summit, Amazon Global Store opened a global store reviewed the steady development of Chinese sellers in 2022, released the strategic focus of China's business in 2023, and announced the official completion of the first seller training center in the Asia-Pacific region. All parties upstream and downstream of the industry demonstrated their firm confidence in Chinese products, Chinese brands and export cross-border e-commerce track. (Opening a store on Amazon worldwide)

10. Amazon US website encourages sellers to use Sponsored Display ads

On December 26, Amazon's US website issued an announcement to encourage sellers to use Sponsored Display advertising campaigns. Sellers who use Sponsored Display advertising campaigns will have a 16% return on advertising spending than sellers who only target products. Watch the video and sellers can learn how to engage customers, tell brand stories, and improve their advertising campaigns with Sponsored Display. Sellers will also learn how to use updated creative elements such as pictures, titles and logos to better promote seasonal products. (Amazon Seller Forum)