#Laogao E-commerce Newsletter# [May 6 E-commerce Morning News]

E-commerce newsletter

1. Taobao 88VIP member rights and interests have added "88VIP exclusive return freight coupon"

On May 6, Taobao official recently announced the upgrade of 88VIP membership rights - the addition of the "88VIP exclusive return freight coupon" rights, extend the relevant rights of "88VIP limited time 95% off" on the Taoxianda channel, and the "88VIP Membership Rights Rules" were revised accordingly. 88VIP exclusive return freight voucher can only be used on mobile Taobao clients. (Tmall)

2. Kuaishou has cracked down on pirated live content from November 2022 to the present.

According to May 5, Kuaishou announced that the platform has recently noticed that many creators are extremely enthusiastic about sharing sports events content and conduct live broadcasts and broadcasts of events. In this regard, the platform is committed to cooperating with copyright owners to provide creators with space for live broadcast or secondary creation through copyright authorization. However, the platform has also cracked down on live broadcasts and broadcasts of unauthorized sports events. From November 2022 to the present, the platform has cracked down on 2,794 pirated live content and banned 4 accounts. (Kuaishou Blackboard Newspaper)

3. The second episode of the Douyin Life Service "Team Leader" ranking competition has been officially launched

On May 5, the second phase of the Douyin Life Service "Team Leader" qualifying competition has been officially launched. The platform has made incentives and increased investments in this qualifying competition. The "group leader" who achieves the matchmaking task and the final ranking can receive generous incentives and can obtain up to 100,000 yuan of local traffic. It should be noted that during the event, the expert team leader should abide by national laws, administrative regulations, departmental regulations and platform rules, and various agreements signed with the platform. For any violation of national laws, administrative regulations, departmental regulations and platform rules, the platform has the right to handle any acts that violate national laws, administrative regulations, departmental regulations and platform rules, as appropriate in accordance with relevant laws and various agreements signed with the platform. (TikTok Life Service Business Observation)

4. Buyers and B-class professional buyers on the 1688 platform increased by 35% year-on-year in April

The increase in the active opening rate of platform buyers means that the stickiness and loyalty of 1688 buyers have been further improved, which are all manifestations that stand out in the fierce competition in the e-commerce market. On April 1688 platform, the number of buyers and B-class professional buyers increased by 35% year-on-year. The growth rate of purchasing people such as content e-commerce, cross-border buyers, young individual entrepreneurs and other purchasing groups was obvious, and the customer acquisition opportunities of 1688 merchants continued to increase. (1688 Business People Circle)

Internet news

5. JD.com has been ranked in Fortune China ESG Influence List

In 2022, JD.com launched multiple trade-in services across categories, with the number of orders for computers, digital and mobile phones growing by 430% and 100% year-on-year, respectively, with carbon reduction of 150,000 tons. JD Logistics has released the industry's first original direct shipping packaging certification standard, and has worked with multiple partners to achieve support for original direct shipping by more than 80% of the products sold through e-commerce channels by 2030. As of the end of 2022, the proportion of clean electricity used by JD Cloud's data centers has exceeded 35%, and the carbon emission reduction exceeds 6,000 tons. In the past three years alone, JD.com has provided 290,000 jobs to the whole society, and the total number of employees has exceeded 550,000. (JD.com)

6. Alibaba will announce unaudited results for the three months ended March 31, 2023 and fiscal years on May 18

According to May 5, Alibaba will hold a board meeting on May 17, 2023, and will approve unaudited performance and performance announcements for the three months ended March 31, 2023 and the financial year, and will announce its results on May 18, 2023. (Alibaba)

7. Xinning Logistics: The company's holding subsidiary received a government subsidy of 3.4959 million yuan in the first quarter.

On May 6, Henan Xinning Modern Logistics Co., Ltd. recently issued an announcement on receiving government subsidies. The announcement stated that the company's holding subsidiary received government subsidies related to income in the first quarter of 2023, with a single amount accounting for more than 10% of the company's audited net profit attributable to shareholders of listed companies in the most recent fiscal year and the absolute amount exceeded 1 million yuan. The announcement shows that Chengdu Shuangliu Xinning Jietong Logistics Co., Ltd. received a subsidy of RMB 1.50 million, and Wuhan Xinning Jietong Logistics Co., Ltd. received a subsidy of RMB 1.9959 million. (Xinning Modern Logistics)

8. Qiancheng Wuyou and e-Device Release "2023 Dealer Driver Career Population and Development Report"

On May 6, Qiancheng Wuyou and e-Device jointly released the "2023 Generator Driver Career Population and Development Report". Data from the e-designed driving platform shows that as of now, the platform has provided more than 320 million designated driving services, and more than 900,000 designated driving drivers have obtained revenue from the e-designed driving platform. Data from the e-designed driving platform shows that the designed driving drivers are mainly distributed in first-tier cities and some strong second-tier cities. The top ten cities are Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Chongqing, Wuhan, Hangzhou, Xi'an and Harbin. (China Economic News Network)

Cross-border newsletter

9. Amazon Inspire features are open to users across the United States

On May 5, Amazon confirmed to the media that its Inspire feature has been launched for all users in the United States. This feature is similar to the combination of TikTok and Instagram, supporting the push of image and video information flow. It is understood that last year, Amazon announced the launch of Inspire for the first time and is only open to some US users. When and whether the feature will also be used in Europe is not discussed. Amazon previously revealed that Inspire is a brand new in-app shopping information flow that customizes shopping photos and videos based on user interests and engagement. Amazon says Inspire is only available in Amazon shopping mobile apps. (Amazon)

10. Amazon confirms that it is investing in generating AI

On May 6, an Amazon spokesperson reportedly confirmed that the company is forming a team to research AI tools that aim to generate photos and videos for merchants for advertising campaigns on its platform. An Amazon spokesman said the company is investing in generative AI and is "excited by the potential benefits of customers and advertisers." It is reported that Amazon's advertising revenue was US$38 billion last year. (Interface News)