How to set up a personalized style tag on Taobao - Laogao E-commerce Circle

　　Everyone should have a relatively good understanding of Taobao tags. For the current Taobao market, all traffic points about Taobao are the key points that Taobao sellers must understand. If they know more and master them more, and if they are brave enough to realize them, are they still afraid that they will not be able to occupy a place in the Taobao market?

　　Sellers and friends know that Taobao traffic channels are mainly divided into two types. One is the regular search traffic of sellers and friends. This is mainly caused by users to search for what they need, then find what they like and then make purchases. It is an active nature of users. Another type is that you may like traffic through the new channel. This mainly uses the user tags to match the user tags and store tags to show users the products that the user group likes under the same tags, which is a passive nature of the user. Users' own tags are easy to form. As long as users engage in purchases, browsing, searching, collection and purchases on Taobao, the system will generate memories and form tags. As the behavioral data increases, the tags will become more accurate.

　　The store’s label requires sellers to attract users with these labels matching the store to enter the store, and browse, collect and purchase, etc., so if you want to form a store label, sellers need to know the user group positioning of their store, and then attract the user group of their own store, and then form a label for the store. The simplest, fastest and easy-to-get-in-one Taobao promotion channel is the direct train.

　　Seller friends need to establish a direct train plan, add the products that seller friends need to promote to the promotion plan, and set up keywords, creative pictures, delivery time and region, etc. After all, click on the accurate user group - Add user group - Custom user group, and you will see the displayed in the picture above. There are some subtle differences in the display of user groups in different categories, just like the display in the picture above is a maternal and child category, so it has gained muscle to the baby's name and age. What sellers need to do is to choose a user group that suits their products based on the user group that the store’s products are suitable for.

　　For example, the store products are suitable for babies aged 1-3, and the Taobao average customer price of the product is between 60 and 90. Sellers need to first check the two certain labels, namely the age of the baby and the unit price of the category. If the product has restrictions on the gender of the baby, the gender of the baby will also be checked. The rest belongs to the choice of the buyer's gender, age, and average monthly consumption limit. Because sellers cannot accurately determine these data, they can only choose within the approximate range. For infant products, men and women may purchase them, so both user groups must be selected separately, and the buyer's age is about 25-34 years old, so those who belong to this age must also choose and place them.

　　The average monthly consumption amount is selected based on the user group. If the user group base is large after filtering, you can filter this item. If the user group base is small, there is no need to filter it. When choosing this item, try to choose one with a larger monthly consumption amount, because the larger the data means that the more things you buy on Taobao, the more accurate the user group label will be.

　　The same is true for other categories. They select a major user group of the store by screening users and buyers’ age, gender, purchasing power and other factors. If the store products have requirements for weather and other factors, they can also screen them. For example, in the north, there is severe smog in winter, special anti-smog masks can be developed, mainly in these areas with cold weather and poor air quality.

　　For the selection of labels for people who are driving through the express train, the more detailed the filter conditions, the more accurate the data obtained, and the more accurate the user groups attracted by sellers' stores. Therefore, before making a choice, you must analyze your store and products, and then select the label. After the selection is made, the seller friends need to place these changes, and then optimize them according to the data feedback of each tag. The optimization method and the optimization keyword are the same. Seller friends can adjust the display position of the user group by adjusting the premium, thereby controlling the display and clicking of the user group. Good data feedback can increase the premium and increase the ranking, thereby introducing more visitors. If the data feedback is not good, you need to lower the bid or directly delete this part of the user group. After a period of optimization, the remaining store’s main user group is the store. At this time, seller friends need to increase the promotion fee and accelerate the formation of store tags.

　　New product labels have a very important role, which can increase the exclusion weight and attract the desire to buy new models. We can take photos by ourselves, or use Gu Sao Blue Shield to grab new product labels, so that our baby's traffic and sales are more and better.

　　As long as the seller's store label becomes accurate, the system will automatically assign the product to visitors who match labels to display it. As long as the seller's store optimizes his own pictures, the traffic will always enter the store. You can also directly use the targeted guess you like to form a store tag.