Evening News: Pinduoduo and CCTV News held a special live broadcast of the CIIE to attract more than 10 million netizens to watch; "Douyin Speed Mall's 9.9 Special Channel Investment Rules" added price requirements; in the first half of the year, more than 180,000 new live broadcast-related companies in China increased by 195.4% year-on-year; Shopify closed Exchange Marketplace and sellers could no longer access; Eight departments: by 2025, the total scale of the outdoor sports industry exceeded 3 trillion yuan...
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E-commerce newsletter
1. This year, Double 11 Xinxuan continues to focus on supply chains, including two smart cloud warehouses in Guangzhou and Hangzhou.
According to November 7, during this year's "Double Eleven", Xinxuan continued to make efforts in the supply chain. At present, Xinxuan already has two smart cloud warehouses in Guangzhou and Hangzhou. It is worth mentioning that this is the first "Double Eleven" encountered by Xinxuan Guangzhou Smart Cloud Warehouse after the new warehousing equipment was put into use. It can receive 10 million orders on the peak day. Xinxuan has now established in-depth cooperation with many express logistics companies. As of September 2022, Xinxuan Intelligent Cloud Warehouse Logistics Supply Chain Network has reached 663 cities, covering 661,138 village-level outlets across the country. (Sankei Observatory)
2. Pinduoduo and CCTV News held a special live broadcast of the CIIE to attract more than 10 million netizens to watch it
On November 7, Pinduoduo's 10 billion subsidy recently held a special live broadcast of the "Global Goods" in front of the eyes" with CCTV News, attracting more than 20 million netizens to watch and buy orders. It is reported that the 105 products broadcast on the CIIE live are selected from more than a dozen countries including the United Kingdom, Switzerland, Spain, etc., most of which are exhibited by the CIIE brands. The person in charge of Pinduoduo's global shopping said that the CIIE will build a "magpie bridge" for global high-quality products to enter the domestic market. Pinduoduo will promote accurate matching of large-scale online supply and demand through technological innovation, bring more overseas brands online, and "fill in" prices. (Global Network)
3. Douyin launches a series of sustainable fashion activities on "Douin New Trend" on Double 11
Douyin e-commerce apparel industry and RISE sustainable fashion innovation platform are the main products for the healthy development of the consumer ecosystem, and will be printed with the "Sustainable Action Guide" as a gift to add the express box. Secondly, Douyin e-commerce apparel industry has jointly launched more than 100 "love good things" to help environmental protection projects. In addition, from October 24 to 30, Douyin e-commerce apparel industry cooperated with more than ten brands including Peacebird, Banana, Youkeshu, and other brands to hold the "Vote for the World You Want with Consumption" sustainable brand exhibition to showcase sustainable products and popularize sustainable knowledge. (RISE sustainable fashion)
4. Kuaishou handled more than 210 black and gray industry accounts and 113 infringing accounts.
According to November 7, Kuaishou E-commerce recently released the ninth issue of the special announcement on risk control black and gray industry governance. Recently, a total of 4250w exception requests have been intercepted and 210+ accounts have been disposed of.
Kuaishou E-commerce stated that at present, the Internet black and gray industry has formed a complete industrial chain and has continuously derived new forms. Illegal behaviors such as black and gray industry attacks and various forms of online fraud not only harm the legitimate interests of consumers, but also affect the normal operation of merchants and disrupt the normal order of the platform. Kuaishou E-commerce Risk Control Center has long been committed to fighting illegal behaviors such as black and gray industry, constantly upgrading iterative algorithm recognition models, improving the platform's ability to identify and crack down on related illegal behaviors, and resolutely cracking down on related illegal behaviors.
From October 13 to October 26, 2022, the Kuaishou E-commerce Risk Control Center used the risk control identification model to manage the content and accounts of scalpers & black industries, order fraud, private order transaction fraud, payment fraud and other contents and accounts in the Kuaishou e-commerce scenarios. A total of 4250w+ abnormal requests were intercepted, 210+ accounts were disposed of, and 150w+ anti-fraud reminders were sent to buyers. (Webmaster's Home)
5. "Douyin Speed Edition Mall 9.9 Special Offer Channel Investment Rules" Added Price Requirements
According to November 7, Douyin E-commerce recently issued a public notice on revision of the "Douyin Speed Edition Mall's 9.9 Special Channel Investment Rules", and the rules are expected to take effect on November 10, 2022.
The core content of this revision is the addition of Article 8 of Chapter 2, Article 8, which clearly requires that the registration price of goods is less than or equal to the minimum transaction price in the past 30 days. The details are as follows:
1) Merchants ensure that the registration price of the product is less than or equal to the lowest transaction price in the past 30 days;
2) The subsidies provided by Channel 9.9 to users are composed of merchant subsidies and platform subsidies. The "registration price" filled in by the merchant when submitting the event in the Marketing Center is the subsidized price of the merchant. The difference between the "registration price" and the "original price" is the amount subsidized by the merchant to the user. The difference between the merchant’s registration price and the “subsidy price” displayed to C-end consumers is the amount subsidized by the platform to users;
3) After the merchant needs to fill in the platform subsidy in the background, the minimum selling price of the acceptable product should be ensured that the minimum selling price of the product should not be lower than the merchant’s purchase price or cost price;
4) Price insurance service. In order to ensure consumers' shopping experience during the promotional event, merchants need to provide consumers with price insurance services during the promotional event organized by the platform. The platform will mark the price insurance related tags for merchants to participate in the 9.9 channel products. During the event, after a consumer purchases a product, if the merchant reduces the price of the product during the event (including but not limited to coupons, full discounts, direct discounts, flash sale and other discounts, or the merchant directly lowers the price of the product), the consumer can apply for a price difference and make up for the refund. If the merchant refuses to refund the price difference to the consumer, the platform has the right to deduct the price difference amount to be paid to the consumer from the merchant’s payment and take measures against the merchant in accordance with the relevant rules for price guarantee. (Webmaster's Home)
Internet news
6. Phase 2 of JD Logistics Asia No. 1 Xi'an Intelligent Industrial Park officially started operation
The Xi'an Asia Phase 2 sorting center undertakes sorting services such as entry, collection, outbound and transmission of trunk and branch lines in Xi'an, and can achieve a 99.99% sorting accuracy. At the same time, the park has the ability to support the average daily sorting of more than 1.4 million parcels, and the average daily express sorting capacity of the entire Xi'anya can also exceed 2.4 million pieces. Next, Xi'an Asia Phase 1 and 2 will further benefit consumers in the "no free shipping area" of Shaanxi, Gansu, Ningxia, Qinghai and Xinjiang. After the first phase 2 of Xi'an Asia will be put into use, 95% of JD's self-operated orders in Shaanxi Province can be delivered on the same day or the next day, with a coverage rate of 100% of county-level rural addresses. (Yibao.com)
7. In the first half of the year, more than 180,000 new live broadcast-related companies in my country increased by 195.4% year-on-year.
According to news on November 7, Qichacha data shows that there are 589,000 live broadcast-related companies in my country. In the first half of 2022, my country added 181,000 new live broadcast-related companies, a significant increase of 195.4% year-on-year. In the past decade, the overall scale of registrations of live broadcast-related enterprises in my country has expanded year by year. From 2012 to 2019, the growth rate of registrations of live broadcast-related enterprises was relatively conservative, with concentrations between 31% and 52%; in 2020, live broadcast sales developed rapidly, driving 55,600 new registrations for live broadcast-related enterprises throughout the year, a significant increase of 198.6% year-on-year. On this basis, the number of registrations of related enterprises in 2021 further increased by 234.4% year-on-year to 185,900. According to Qichacha data, from the perspective of regional distribution, Guangdong Province ranks first with 70,100 existing live broadcast-related companies; followed by Zhejiang and Shandong provinces, with 54,400 live broadcast-related companies and 51,900 respectively, ranking in the top three. Since then, it has been Fujian, Jiangsu, Henan and other places in turn. (Yibang Power)
8. Eight departments: By 2025, the total scale of the outdoor sports industry will exceed 3 trillion yuan
On November 7, the General Administration of Sports, the Development and Reform Commission and other eight departments recently jointly issued the "Outdoor Sports Industry Development Plan (2022-2025)" and proposed that by 2025, the total scale of the outdoor sports industry will exceed 3 trillion yuan. (First Financial Daily)
Cross-border newsletter
9. Shopify closes Exchange Marketplace and sellers can no longer access it
On November 7, e-commerce platform Shopify recently closed the Exchange Marketplace, an application launched in 2017 that users purchase or sell e-commerce brands. Currently, the application, data and listings have all been deleted and are no longer accessible to sellers using Shopify e-commerce software. The reason for the Exchange Marketplace closure is unclear, but Shopify has reminded users that all sales and store conversions need to be completed by November 1 and encourages sellers to exchange contact information with any buyer discussing sales, selling shopify stores through other applications or markets. (North American e-commerce news)
10. Amazon Europe Station: Multi-channel delivery sellers can package footwear and clothing orders without brand
On November 7, Amazon Europe recently issued an announcement stating that sellers of multi-channel delivery orders can ship sellers' footwear and clothing orders in unbranded packaging. The Unbranded Packaging Program enables MCF sellers to deliver orders from non-Amazon sales channels in unbranded packaging at no additional cost. Packaging Materials – Boxes, tapes and plastic bags do not contain any Amazon brand. The plan eliminates previous confusion of buyers placing orders on Shopify, eBay and receiving Amazon-branded packaging products. The plan is suitable for all sortable items and items less than 45.72x35.56x20.32 cm, less than 9 kg, or both. (Amazon Seller Forum)
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