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#Laogao E-commerce Newsletter# [May 5 E-commerce Evening News Brief]

2023-05-05

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.


E-commerce newsletter


1. Taobao Live launches a recruitment order for "China's new anchor"


On May 5, Taobao Live recently launched a recruitment order for the "New Chinese anchor" to recruit stars of the live broadcast industry from the world. Open the Taobao APP and search for "China's New Anchor" to participate in the registration. The registration time is until May 18, 2023. It is understood that the competition system of this "New Chinese anchor" is divided into audition period, training period, promotion period, and peak night. It will be in the form of a qualifying competition, with celebrity guests and online users voting and interacting, and finally selecting and advancing. According to the relevant person in charge of Taobao Live's event, the recruitment of "China's new anchors" this time is not limited to the types of anchors. (Qianniu Headlines)


2. Tmall Supermarket has half-day delivery to seven cities including Shanghai and Guangzhou


According to May 5, since the half-day delivery was launched in Hangzhou at the end of March, in early May, the half-day delivery of Tmall Supermarket was launched simultaneously in seven cities across the country, including Shanghai, Chengdu, Guangzhou, Shenzhen, Foshan, Dongguan and Huizhou. Express delivery packages are accelerated from the next day to half a day. People in 7 cities enjoy the fast delivery and door-to-door delivery services that come in the morning and afternoon, and buy in the evening and morning. In Shanghai, Tmall Supermarket and Cainiao jointly opened half-day delivery service into popular camping bases. After Hangzhou took the lead in half a day delivery, more than 80% of local parcels were delivered in half a day, and consumer satisfaction increased by 30%. (Trend News)


3. Alibaba Mom released 618 business support measures


According to May 5, Alibaba Mom recently held a 618 new business press conference and launched a series of business support measures to help merchants break through the growth ceiling. This year, Alibaba Mom will also deeply collaborate with the Taobao and Tmall industry, integrate more than 30 industry categories and activity resources, provide merchants with richer gameplay and scenarios, and provide differentiated capability support for different industries. (NetEase News)


4. Xiaohongshu tests the "Notes and Sales" function, and the platform has an independent sales and sales center


On May 5th, Tech Planet learned that Xiaohongshu recently launched a new e-commerce feature "Notes to sell goods", and merchants can use KOL cooperative notes to drive e-commerce transactions. At present, this function is in the testing stage. Only core merchants who receive the directed invitation from Xiaohongshu can experience this function. The subsequent "Notes Sales" will be fully opened. It is understood that merchants with the authority to "take notes and sell goods" can select experts on the platform for link cooperation. It is worth noting that the notes are related to the store on the Xiaohongshu site, not external e-commerce platforms. (Tech Planet)


5. TikTok launches "super cheap store" to test the waters of low-priced e-commerce


According to the news on May 5, Tech Planet learned that Douyin has opened a store called "Super Cheap Shop" in its main APP. According to the Douyin account of the store, the same type of products sold in the store will be cheaper, and new products will be launched every day. The store's continuous business days are less than 120 days, and it belongs to a newly opened store. After the experience, I found that the prices of goods in the "super cheap store" are mostly below 9.9 yuan. Judging from the price of the goods, it meets its "super cheap" store positioning. (Tech Planet)


Internet news


6. Wangfujing: Haiken Plaza is preparing for a tax-free shopping center, which does not include tax-free business yet


On May 5th, Wangfujing said on the investor interaction platform today that Haiken Plaza is preparing for a tax-free shopping center. Currently, tax-free business is not included. For specific opening hours, please pay attention to the company's subsequent announcements. (Daily Economic News)


7. Alibaba, JD.com and SF Express were selected for the 2023 Fortune China ESG Influence List


On May 5, the 2023 Fortune China ESG Influence List was released today. This list is the second time since the list was established last year. According to reports, the number of companies applying for this year has increased by 50% compared with last year, close to 100, of which 80% are Fortune Global 500, China 500 or industry leading companies. Among them, SF Holdings Co., Ltd., Alibaba Group Holdings Co., Ltd., Lenovo Group Co., Ltd., JD.com, Tencent Holdings Co., Ltd. and other companies are on the list. In 2022, SF Express reduced carbon emissions by about 506,000 tons by promoting the use of green packaging. (Fortune FORTUNE)


8. Baidu Map has obtained the license of advanced assisted driving maps in 6 cities across the country


On May 5, Chongqing and Beijing recently issued the first batch of city-level advanced assisted driving map licenses in the city, and Baidu was successfully approved. This approval marks Baidu Map's first and fastest license to obtain advanced assisted driving maps for six pilot cities, namely Guangzhou, Shenzhen, Shanghai, Hangzhou, Beijing and Chongqing. It also means that Baidu Map is accelerating the support of car companies to mass-produce smart cars equipped with "urban pilot assisted driving function", covering the city's scope and expanding capacity. Up to now, Baidu has achieved mass production cooperation with many car companies such as GAC, NIO, WM Motor, Changan, Honda, Great Wall, Geely, BAIC, and JAC. (China.com Technology)


Cross-border newsletter


9. Wayfair's net revenue in the first quarter fell 7.3% year-on-year


According to May 5, North American home furnishing e-commerce Wayfair recently released its financial results for the first quarter of 2023. During the reporting period, Wayfair's total net income was US$2.8 billion, a year-on-year decrease of 7.3%; gross profit was US$821 million, accounting for 29.6% of the total net income. Wayfair's net income in the United States in the first quarter was US$2.4 billion, a year-on-year decrease of 5.0%; international net income was US$359 million, a year-on-year decrease of 20.4%. As of March 31, 2023, the total number of Wayfair active customers was 21.7 million, a year-on-year decrease of 14.6%; the net LTM revenue per active customer was US$552, a year-on-year increase of 6.2%. (Wayfair)


10. Zalando's revenue in the first quarter increased by 2.3% year-on-year


On May 5, German online fashion giant Zalando announced its financial results for the first quarter of 2023. According to the financial report, Zalando's revenue in the first quarter increased by 2.3% to 2.3 billion euros; net loss was 38.5 million euros, a decrease from last year's 61.3 million euros; GMV increased by 2.8% to 3.2 billion euros; and the number of active customers increased by 4.8% to 51.2 million. For the full year of 2023, Zalando expects revenue to grow -1% to 4% year-on-year, and GMV to grow 1% to 7% year-on-year. The retailer also expects adjusted EBIT to be between 280 million and 350 million euros this year. (Zalando)


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