"Crazy Little Brother Yang" made a lot of money! ! !

After buying a property, Douyin’s top IP account “Crazy Brother Yang” has created another new project - developing an APP.

On April 14, Sanyang Network, an MCN organization founded by Xiao Yang, held a press conference in Hefei, announcing that Zhongxiaoer APP was officially launched in major application malls.

01, 680 million, great prospect

Zhongxiaoer App is a flexible employment platform that connects top anchors and short video editors, and encourages the latter to earn income through live streaming and selling goods.

Brother Xiao Yang regards Xiao Er as an innovative digital charity ecological project. He has been planning since October 2021 and officially started in January 2022. The slogan is "Where there is a home, there is work . "

The reason why I am a waiter is that after the popularity of "Crazy Brother Yang" became more and more popular, many users spontaneously edited and uploaded it, and attached the same product link to earn commissions for themselves.

After discovering this phenomenon, the team of "Crazy Brother Yang" also thought about complaining about infringement at the beginning. However, it is difficult to completely eradicate the slicing accounts that are constantly emerging. After smelling the business opportunities, "Crazy Brother Yang" tried to start the live slicing license business.

It is said that last year, more than 11,000 people obtained slice authorization from Sanhua Network, with an average income of 17,000 yuan, and 316 brands sold more than one million yuan through slice sales. Sanzhaiyang Network's revenue from sliced ​​goods reached 170 million yuan in 2022 and is expected to reach 680 million yuan in 2023.

After launching Zhongxiaoer APP, the live slicing business was officially online. In order to better promote the development of the business, Sanzhang Network has also developed a five-step teaching method using "teaching practice evaluation" to teach you how to do live slicing step by step.

Every flexible employment employee who enters Zhongxiaoer APP is called "Xiao Erlang". By learning the original courses provided on the APP, mastering Internet knowledge and skills such as short video editing, self-media operation, and advertising infringement, you can start to make money by doing live streaming and slicing.

It is said that "Xiao Erlang" who have been registered and authorized are mostly full-time mothers, unemployed people and bankrupt bosses of small and medium-sized enterprises.

In fact, long before entering the slice authorization business, Zhong Xiaoer had already used common sense to match various flexible employment, connecting freelancers such as mothers with the needs of the Internet.

So far, the main thing is that Crazy Brother Yang, Make Friends, Xin Jifei, Hao Shaowen, Guangdong couple, Yi Ge, Zhu Zixiao and other internet celebrity anchors have authorized the live broadcast content to slice and sell goods.

02. A business that earns one million a year

Live streaming is to use clips of live streaming of celebrities and internet celebrities, re-edit into videos for selling goods, and publish them, and generate profits for selling goods.

Because the live broadcast of celebrities and internet celebrities has both interesting interactions and product images, and the super popular attributes of celebrities and internet celebrities also have certain potential for hits.

The live slicing behavior is monitored by the stars and internet celebrities to which the live broadcast screen must be authorized by the person to whom it belongs. Otherwise, it will infringe on the portrait rights and will be prosecuted.

What is popular in the industry at present is that top anchors can bring goods through live streaming and slicing, and they can get commissions through IP authorization without increasing the number of live streaming sessions. Creators who use secondary editing and selling goods can also share some of the profits, and some even earn hundreds of thousands to millions of yuan a year.

This is a new industry where both parties can make profits. There are many slicing accounts on Douyin, mostly live broadcast clips of some top anchors and institutions.

Now that the cooperative account is authorized, you can freely edit the live broadcast content of Crazy Brother Yang. As Zhongxiaoer APP, which mainly sells live streaming, how should you share the money you earn?

After some viewers place an order through the product link, the commission generated will be divided by the account owner and Crazy Little Brother Yang in a certain proportion.

It is understood that Brother Xiao Yang's share ratio is a step-by-step system, with sales of less than 50,000 yuan, sales of 40,000 yuan to 100,000 yuan, and sales of 40,000 yuan to 100,000 yuan, and sales of more than 100,000 yuan can be divided into 50,500 yuan. Most accounts that are well-made can earn 100,000 yuan a month.

03. Can this business last long?

When the live slicing authorization of "Crazy Brother Yang" was just released, the slice account could enjoy the same product commission as the big anchor, which attracted a lot of people to come.

Live streaming is a light asset business with low cost and no need to pay employees. As long as you have authorized, big anchors can "make money while lying down."

Things have two sides, and there are many problems with light asset live slicing. For example, it is difficult to really do well. The materials you get are not purely original. You need superb editing technology to make flowers in short slice videos, and you have to pay off the heavy weight.

Putting aside the ceiling of its own existence, let’s look at the platform. In April, Douyin adjusted its platform’s content strategy and cracked down on content with low originality. This seems not so friendly to live slicing, as the homogenization of slices is very serious.

Although Zhong Xiaoer has pushed the live streaming slicing from behind the scenes to the front stage, for the anchor, the future will be either an opportunity or a cut of leeks. For the platform, once the live streaming slicing is rampant, it is easy to destroy the platform ecosystem.

Of course, Douyin has not yet given a clear ban, and live slicing can still be done. The anchor takes advantage of the opportunity to make a matrix and continues to expand his popularity. Once the ban is present, it is hard to say!