#Laogao E-commerce Newsletter# [E-commerce Evening News on January 30]

Evening information:

1. The popularity of searching for red envelopes on Taobao has increased by 982%;

2. Yaowang Technology: No negotiations on the Lantern Festival live streaming to sell goods were conducted;

3. JD New Department Store New Year Festival ski shoes increased by more than 100% year-on-year;

4. Fujian’s cross-border e-commerce growth rate exceeded 20% in 2022;

5. DHLink domestic forward warehouse is launched...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The popularity of searching for Daji red envelopes on Taobao has increased by 982%

According to the news on January 30, Tmall New Life Research Institute showed that at the beginning of construction, the red envelope for dajiji started to be on the hot search on Taobao, and the search popularity increased by 982%. Tmall New Life Research Institute shows that after the holiday, consumers have purchased fresh products such as vegetable salads, soft-boiled eggs, avocados, etc. for light food production on Taobao, with sales increasing by about 90%, 550%, and 100% respectively; sales of electrolyte water products, which are popular among young consumers, have increased rapidly year-on-year, exceeding 100%. Health products related to improving immunity are favored by consumers. During the Spring Festival, liver-protective health products on Tmall platform increased by 75% year-on-year, and gastrointestinal-related health products increased by 130%. (Financial Network)

2. Suning.com: Orders for green home appliances increased by 232% year-on-year during the Spring Festival holiday

According to January 30, during the Spring Festival holiday, Suning.com platform insisted on "not closing during the Spring Festival", providing users with accurate timely delivery and appointment delivery services. Orders for green home appliances increased by 232% year-on-year, of which sales of large-capacity multi-door refrigerators increased by 133% year-on-year, the number of horizontal refrigerator buyers increased by 4 times year-on-year, sales of vertical cabinet heating and cooling air conditioners increased by 88% year-on-year, and sales of first-level water efficiency water purifiers increased by 71% year-on-year. The number of old-for-new consultations on Suning.com's platform increased by 35% year-on-year, with TVs, drum washing machines, double-door refrigerators and air conditioners being replaced the most. (DoNews)

3. JD New Department Store New Year Festival ski shoes increased by more than 100% year-on-year

According to JD.com’s New Department Store data, during this year’s JD New Year Festival, fashion clothing, beauty and skin care, sports outdoors, luxury watches and other categories were sold in full swing. Among them, the transaction volume of baby gold jewelry increased by more than 100% year-on-year, the transaction volume of fisherman hats and fashionable sunscreen clothes increased by more than 200% year-on-year, and the same coat of Yang Zi in the Spring Festival Gala was sold in hot sales, ski pants, ski shoes, and snowboard fixtures increased by more than 100% year-on-year, and the luxury brands led by Louis Vuitton increased by more than 3 times year-on-year. During the New Year’s Festival, the transaction volume of JD New Department Store’s Fashion Clothing New Year’s Red Special Festival increased by 232% year-on-year, and the transaction volume of zodiac products was 2.4 times that of the same period last year. (Beijing News)

4. Taobao: Sales of related peripheral derivatives of "The Wandering Earth 2" exceeded 100 million yuan

According to January 30, during the just-passed Spring Festival holiday, the movie "The Wandering Earth 2" has driven the hot sales of related derivatives. According to incomplete statistics, in the eight days since its release, the sales of surrounding derivatives related to "The Wandering Earth 2" on Taobao have exceeded 100 million yuan, becoming the fastest film and television IP derivative to exceed 100 million yuan. The reporter observed that the total amount of crowdfunding around the three peripherals of "The Wandering Earth 2" on Taobao crowdfunding platform has exceeded 100 million yuan. In addition, the sales of various peripheral spots such as canvas bags, keychains, etc. that have obtained official IP authorization on Taobao, the overall sales around the Wandering Earth 2 have completely exceeded the "small target" of 100 million. (China Radio and Television)

5. Yaowang Technology: No negotiations on the Lantern Festival live streaming and selling goods

According to the news on January 30, Yaowang Technology stated on the interactive platform today that the company has not conducted relevant negotiations on the Lantern Festival live streaming to sell goods; the company will maintain communication with potential partners, depending on the cooperation opportunity, and the relevant cooperation shall be subject to the company's announcement. (Stock Bar)

Internet news

6. QuestMobile: i Moutai registered users exceeded 30 million, with nearly 5 million daily active users

On January 30, QuestMobile released the 2022 China Mobile Internet "Dark Horse" inventory report. The report shows that in 2022, a thousand new APPs were added per day and more than ten thousand. Among them, i Moutai has exceeded 30 million registered users and has nearly 5 million daily active users, becoming the largest "dark horse". According to Moutai Space-Time News, i Moutai is also constantly improving in effectively protecting consumers' rights and interests and data security. Up to now, i Moutai has blocked 270,000 attacks and intercepted 650 million abnormal behaviors such as agency appointments, machine requests, gang gatherings, risk equipment, and multi-application openings. (Insider reference of the wine industry)

7. Xiaomi Lei Jun issued an internal letter to establish two key committees

According to Sina Technology, Xiaomi founder Lei Jun issued an internal letter today, announcing the establishment of two group governance professional committees, namely the Group Operation Management Committee and the Group Human Resources Committee. Among them, the Group's Business Management Committee is composed of business-related group executives, heads of various business departments and heads of marketing system theaters, and coordinates the management of business strategies, planning, budgets, execution and daily business management. (Sina Technology)

Cross-border newsletter

8. DHLink domestic forward warehouse is launched

DHLink is a comprehensive cross-border logistics business platform under Dunhuang.com, providing end-to-end supply chain solutions and warehousing services to Dunhuang.com and external customers. DHLink cooperates with several logistics providers to provide customers with services such as order placing, collection, distribution, logistics details tracking, after-sales compensation. According to reports, DHLink online shipment currently includes three methods: FBD direct shipment, FBD overseas warehouse, and FBD domestic forward warehouse. "Overseas warehouse" refers to overseas warehouses established in other countries outside the country. (DHLink Camel Flying Man)

9. SHEIN: I hope to recruit another 1,000 designers to join the SHEIN X project in 2023

According to January 30, SHEIN said it hopes to find 1,000 designers and artists worldwide to join SHEIN X in 2023. According to official reports, the SHEIN X project provides designers with full empowerment from product development to production and manufacturing, marketing, and supply chain logistics. SHEIN has invested more than $55 million in the past two years to support nearly 3,000 designers and artists from more than 20 countries. (36Kr)

10. Fujian's cross-border e-commerce growth rate exceeds 20% in 2022

According to January 30, according to customs statistics, from January to December 2022, the scale of cross-border e-commerce exports, imports and exports regulated by customs in Fujian Province all achieved a year-on-year growth of more than 20%, both higher than the national growth rate. Among them, exports were 128.64 billion yuan, an increase of 21.1% year-on-year, 9.4 percentage points higher than the national average, and contributed 10.6% to Fujian's foreign trade exports. Imports and exports were 135.85 billion yuan, an increase of 22.1% year-on-year, 12.3 percentage points higher than the national average. (Straits)