A 40-year-old state-owned enterprise resigned and devoted itself to e-commerce, and was doing a prosperous job!

During the Spring Festival, let’s tell you the story of e-commerce people. Let’s see what kind of opportunity they took to the entrepreneurial path of e-commerce by chance.

1. All problems are cognitive problems

The first one is Mr. Zhang from Nanjing. After graduating from university, he worked in state-owned enterprises for 18 years and thought that his life would be like this.

But unexpectedly, when Mr. Zhang was 40 years old, he still had the passion to do things. Because his classmates are engaged in foreign trade and production, they also want to transform into domestic trade, and they walk on both sides of their own and foreign trade.

Therefore, after more than a year of understanding of the business and market, in 2016, Mr. Zhang began to sell art supplies with his classmates in China and Amazon , designed by foreigners and produced domestically.

He naturally became an e-commerce man.

It is said that it is impossible to start a business without its own core advantages in e-commerce these days. Mr. Zhang believes that his resource advantage is that the supply chain is relatively complete, and most procurements are internal or in-depth cooperation factories, and of course there is also cooperation in the industrial chain.

In addition, he felt that he had certain financial advantages. He used DuPont analysis method to integrate three major aspects: resources, inventory turnover, and gross profit margin, which was conducive to considering business issues more comprehensively.

He also gained a lot in the Juxianzhuang class of Laogao E-commerce Club. He said that the sharing of the class monitor is both a cognitive level and can solve practical problems a lot, which is indeed rewarding.

Juxianzhuang is in Hangzhou

He evaluated his squad leader this way

"Every aspect is very transparent and thinking is very far-reaching. Success is inevitable. I feel that I still have a big gap and have a deeper understanding of precepts, concentration and wisdom. Precepts give birth to concentration, and concentration brings wisdom."

This made him realize that only by solving cognitive problems can life be transparent.

However, he himself was very frank. He felt that many of his confusions were mainly because they did not solve cognitive problems and did not understand them.

For example, cognition and execution depend on cognition in the short-term, medium-term, and long-term. The cognition is high enough and the execution is meticulous enough. It is necessary to combine the real and the real, and integrate knowledge and action. Implementing the implementation is equally important, or even more important.

Only by solving cognitive problems first will you not go off the line of thinking . You are doing the right thing and you will not step on the pitfalls. You must do things correctly. So how can we ensure that there is no problem with cognition? Mr. Zhang believes that getting to know the master and reading more is to solve some practical problems of cognition and implementation.

The core of today's e-commerce is to solve consumer needs, position it well, manufacture products and communicate to reach the minds of consumers, and supply chain and channel promotion are indispensable.

Mr. Zhang is also deeply involved in management matters, with many details, and cannot spend more time to learn and communicate. The organizational structure and talent training are still not done well, and it takes a lot of time to solve it. He analyzed the main reason himself that both the internal and external factors have not done well. The external factors need to effectively develop products that meet the needs, and the internal factors must be unified and the mechanism should be made.

2. Make money by luck, lose all by ability

The second thing I want to introduce to you is a post-95s girl who started her business in Hangzhou with e-commerce.

Her company mainly operates fast fashion men's clothing brands, and its sales volume is very good at this stage, about 200 million to 300 million.

This also comes from her omni-channel layout, both online and offline, with online sales channels including Taobao, Tmall, and Douyin; offline is in the form of supply chain distribution. All of them are involved in design, production, vision and sales. The focus in the past year has been on design.

At present, her company's products are mainly aimed at young people with attitudes, so they define the concept of the product as: a life with attitudes and a living interestingly.

This can be said to be very consistent with the values ​​of young people.

Her entrepreneurial journey is relatively easy and very suitable for the younger generation.

In 2015, she and her partner started to struggle with the idea of ​​building a brand. She said that the only goal of that year was to survive.

In 2016, due to opportunities, men's clothing ushered in a style upgrade. Perhaps because of her youth, she is more likely to seize the needs of young people, and the company's business is getting better. It was also this year that desire began to expand, so blindly began to expand.

In 2017, the company with several original people expanded to more than 40 people. She said that she began to forget her original intention and the purpose of doing everything was to consider how to make more money and start to swipe orders in large quantities, and there were not many requirements for the product itself.

At the same time, because of lack of experience in management and lack of professional knowledge on products, sales, etc., I lost all the money I earned with my ability.

The 12th anniversary celebration of Laogao E-commerce Club

Looking back on that year, she said that although she had lost something, what she gained was far from being measured by money. This year made her realize the importance of knowledge. She lacked too much to learn, and she also insisted on her original intention. Once she had forgotten her original intention, she would slowly fall down.

Learn from the pain and set it up before setting it off.

In 2018, she picked up her previous love for clothing, started over and grew steadily every year. The first stage has been completed and has just begun, so she said that the second stage should maintain her original intention for the product. She also wants to build a brand in China, or even go abroad to represent a local Chinese brand.

"I know the road will be long, and it's out of reach to think about it, but the future is promising."

She is full of expectations for the future.

The biggest change in the past two years is that his daughter was born. He has been busy with work in clothing for so many years. The child has made him know how to slow down and feel the things around him.

In addition, I also benefited a lot from Laogao E-commerce Club. I studied at the club members' homes and learned a lot of useful information from the Douyin section. After I returned, I immediately adjusted my business and achieved rapid growth.

Only by keeping your original intention in mind can you achieve the end. On the road to entrepreneurship, every advanceer has been confused. At this time, you only need a simple opportunity, such as intact cognition, tips from peers, and help from circles, to turn the deviated career focus back to the formality.

I wish every e-commerce man to meet a circle that suits him and no longer be confused!