#Laogao E-commerce Newsletter#[E-commerce Evening News on September 7]

Evening News: JD.com's 2022 Double Eleven event rhythm has added grass planting period and short straight qualifying competition; "Taobao must provide an official authorized virtual product catalog" rule adjustment; Kuaishou has added "Kuaishou Mall Management Specifications"; eBay UK site has updated the advanced promotional and publishing beta version function; Shopee announced the opening of the 9.9 Super Shopping Festival...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. "Taobao.com must provide an official authorized virtual product catalog" rules adjustment

September 7th news, today, Taobao platform issued a notice stating that in order to promote the sustainable and healthy development of the virtual commodity market and protect consumer rights, Taobao plans to adjust the "Taobao must provide an official authorized virtual commodity catalog." The rules change will be announced on September 7, 2022 and will officially take effect on September 14, 2022. It is reported that this adjustment group will add 5 new product categories and clarify corresponding violation penalties. Taobao must provide official authorized virtual product catalogs. The newly added categories include: Thor virtual products; Alibaba Cloud Disk virtual products; Shuqi virtual products; UC virtual products; Xiaomi Film and Television member virtual products. In terms of punishment for violations, in accordance with the "Taobao Market Management and Violation Handling Standards" that are seriously dealt with without access, 12 points will be deducted and the transaction period will be extended. (Yibang Power)

2. JD.com 2022 Double Eleven event rhythm has added grass planting period and short direct qualifying competition

On September 7, at the 2022 JD Retail 11.11 Merchant Conference, Kuang Xiaoming, the project leader of the JD Platform Business Center, released the 2022 November 11 event rhythm. During the entire Double Eleven period in 2022, a new grass planting period has been added this year, and the grass planting period has begun in October, and the pre-sale pre-heating period has entered in late October. This year, the 28-hour start will be launched. In terms of content operations, short video qualifying competitions and storebodabo qualifying competitions have been added. (Yibang Power)

3. Douyin e-commerce: "Flavor Yunnan" 7-day event has helped 3.22 million single Yunnan agricultural specialty products be sold nationwide

9月7日，抖音电商发布“风味云南”数据报告：在为期7天的活动中，抖音电商共助力322万单云南农特产销往全国，鲜花饼、多肉绿植等特色农产品热销。据统计，参与本次活动的农货商家及电商达人超2.7万个。“山货上头条”抖音话题分享、点赞、评论互动量累计达415万次，“风味云南”话题播放了6883万次。活动期间，“花经济”增长显著，当地绣球花销量同比增幅高达627%，多肉、玫瑰、康乃馨也实现了销量翻番，同比增长分别为229%、154%和118%。（电商报）

Internet news

4. Kuaishou added "Kuaishou Mall Management Specifications"

On September 7th, Kuaishou announced the addition of the "Kuaishou Mall Management Specifications", which applies to merchants and sales experts of Kuaishou stores and Kuaishou imported e-commerce platforms that are displayed in Kuaishou Mall. The rules will come into effect on September 13, 2022. Among them, the requirements for merchants and products in the product access principle are: Merchant requirements: The store must be operated normally on the platform, that is, it has met the relevant business access requirements such as the "Kuaishou Store Recruitment Rules", "Individual Industrial and Commercial Store Qualification Standards", "Kuaishou E-commerce Enterprise Store Recruitment Standards" and other related business access requirements; the store shopping experience star ≥4 stars; the store and its affiliated stores do not have historical records of serious violations such as selling counterfeit goods or quality problems in store products. Product requirements: The product is in normal condition and complies with the release requirements of the "Rules on the Release of Product Information of Kuaishou Stores" and "Rules on the Release of Imported E-commerce Products in Kuaishou"; the price of the product is normal and stable, and there is no situation such as adjusting the price frequency too fast, too large, and inflated prices; the product status is stable, and there is no situation such as repeated distribution, frequent putting on and off the shelves; the product category is correct, and there is no problem of random listing, A-selling and selling B; there is no problem of serious complaints, quality returns, disputes, and bad reviews of the products. (Yibang Power)

5. Fliggy: Mid-Autumn Festival local vacation product bookings increased by more than 2.3 times

On September 7, Fliggy recently released a Mid-Autumn Festival tourism consumption observation. Due to the short number of holiday days, the "2-hour vacation circle" has become the mainstream in low-risk areas. In the past week, the number of local hotel reservations for Mid-Autumn Festival on Fliggy Platform increased by more than 1.7 times compared with the previous week, and the number of bookings for local scenic spots such as tickets increased by more than 2.3 times. The booking cycle of travel products has been further shortened, which also means that more and more consumers choose to book travel products when they are approaching their travel. According to Fliggy data, Mid-Autumn Festival high-star hotel bookings show that volume increases and price is low, and consumers can book quality hotels at more affordable prices. In the past week, the number of bookings for high-star hotels in Mid-Autumn Festival increased by 1.3 times month-on-month, and the average customer price dropped slightly compared with last week. By region, Shanghai, Beijing and Hangzhou rank among the top three popular destinations for Mid-Autumn Festival travel, while Changsha, Chongqing, Nanjing, Kunming, Xiamen, Xi'an and Wuhan are all among the top ten. (Yibang Power)

Cross-border newsletter

6. The eBay UK site updates the advanced promotional listing beta function

On September 7, eBay UK website recently issued an announcement stating that it has developed new features for the beta version of advanced promotional releases to help sellers improve their ability to reach more customers. (E-commerce News)

7. Dunhuang.com will be launched on September 6th in the United States for shipping small packages (P+T)-LBTX line

According to September 7, Dunhuang.com recently issued a notice on the launch of the US maritime parcel-LBTX line. Dunhuang.com stated that due to channel dealers, the US shipping parcel (P+T)-LBTX line was urgently removed from the line at 17:00 on September 6, 2022, and the order entry was closed. Orders that have been placed will not be affected. Sellers can choose to continue shipping or replace other channels for shipping. In addition, at the beginning of this month, Dunhuang.com issued a notice on some business adjustments during the 2022 Mid-Autumn Festival. (E-commerce News)

8. European fresh food e-commerce Alorsfaim (Fangyuanshili) received 10 million euros in Series A financing

On September 7, European minority fresh food e-commerce, Fangyuanshili Waysia, has recently completed a 10 million euro Series A financing. This round of financing was led by North American venture capital fund Banyan Pacific Capital, followed by original shareholders iFly.vc, Kaihui Innovation Fund and Goodwater Capital. According to reports, Fangyuan Food is a European minority fresh food e-commerce headquartered in Paris. In 2018, Fangyuan Food started from the Asian food takeaway business and anchored its business to fresh food e-commerce services at the beginning of 2020. Later, with the company's rapid growth rate, the seed round of financing was completed in the second half of 2021, thereby further expanding its fresh food e-commerce business. (E-commerce News)

9. Shopee announces the opening of the 9.9 Super Shopping Festival

September 7th news, Shopee recently announced that the first super promotion in the second half of 2022 - the 9.9 Super Shopping Festival officially started. The event is from August 26 to September 9, 2022. According to reports, this promotion will fully release consumption potential around the four major categories of electronics, fashion, life and fast-moving consumer goods with more sophisticated services, more interesting gameplay and faster delivery, creating continuous incremental opportunities for cross-border merchants. This year's Shopee 9.9 Super Shopping Festival focuses on providing consumers with all categories of products, and further optimizes the user's purchasing experience by upgrading marketing, operations, logistics and other services. (E-commerce News)

10. Qupital, the SHOPLINE app store, solves the problem of shortage of sellers and other problems

On September 7, the SHOPLINE application market has built a Qupital application to solve problems such as shortage of funds and difficulty in turning over by independent website sellers. It is understood that Qupital is the first overseas financial institution invested by Amazon's official cooperative loan financial institution and Alibaba Entrepreneurship Foundation. The company provides low-interest loan services without mortgage and quick loans, which can meet the daily operating needs of independent website sellers and support business growth and sales increase. As of December 31, 2021, Qiaobi Road has provided financing services to more than 15,000 cross-border e-commerce companies, and the total sales of goods supported by sellers exceeded US$10 billion. (E-commerce News)