In the past two years, under the development of football and the boom in the capital market, the Football Association has sold the media copyrights of all the men's and women's football events through tendering. Among them, the Chinese Super League media copyright purchased by Tycoon Power for 5 years has reached 8 billion yuan, creating a sky-high contract, which has enhanced the value of Chinese football. However, the problem that accompanies some events, there are also some games that are difficult to receive cooperation funds. Among them, LeTV owes about 10 million yuan of the women's Super League title and media copyright fees. The Football Association is working hard to communicate recently, but because the other party has not paid for it for a long time, it is also planning to collect the owed money through legal means.
At the beginning of 2015, the Football Association issued a bid announcement for the Women's Super League. Then, LeTV obtained the title sponsorship, commercial development and signal production rights for the Women's Super League in the next five seasons with an increasing year by year on the basis of a price of 10 million yuan. At that time, LeTV Sports and LeTV Mobile attached great importance to the Women's Super League, and LeTV used relevant industry resources to operate the event.
在当时举行的女超冠名新闻发布会上，时任足协副主席的于洪臣还提议：“乐视体育现在有了女超，而我们的中超也将会进行招标，希望乐视体育也积极投标。未来乐视体育女超加上中超，可以比翼双飞。”当时出席发布会的还有乐视网联合创始人、副董事长刘弘以及乐视体育CEO雷振剑，雷振剑说：“我们愿意与所有关爱女足的朋友们一道来支持女超联赛，真正让联赛受益，让队员受益，也让球迷受益，最终促进中国女足事业的长远发展。”发布会上，女超联赛的8家俱乐部代表和7家女甲俱乐部代表也都来到了现场，这15家俱乐部都被乐视体育的激情感染，媒体报道这些女足俱乐部代表都对“乐视体育印象深刻”。
