Why don’t people build brands? When we were in MBA, we often told us that we were dead in inventory when making clothing, and everything we did was dead in inventory. We thought it would be good to sell goods now. If I went to build a factory for this brand, it would be equivalent to a brand new industrial chain, supply chain, and talents to develop brands. But where can we find our artists? Where to find the operation? What is the core of brand development? What we are considering is the superficial things. Hurry up and find an artist. At the beginning, it was said that some of our merchants do a good job in channels, but they don’t need to build brands. At this time, they are actually brands. The brands are divided into many aspects. For example, I will introduce them to you later. When you do well and don’t need to build a brand, they are a channel brand. They do this service very well. Customers will trust him when they do anything. If I buy a brand, I must buy it at your house. Even if it is 10 yuan or 100 yuan, because I have subsequent services and subsequent new launches.
Then why do you have to do it? A brand is like a ship that can take us to the other side. This other side is divided into two levels, one is the spiritual level and the other is the material level. The spiritual level is your brand ideal. For example, our brand ideal is pure heart and innocent heart. This is these six words. We hope that all Chinese people and all people in the world can feel this concept of pure heart and innocent heart. Why? Because we are very busy and tired now, our heart pressure ability is almost at its limit. It is normal for us to sleep at one o'clock every night. If our mind is not calm, it is easy to be anxious when encountering things. In this way, our body will first break down. If the body is broken, there will be nothing, and your mood will be broken.
It was very late, and your mother came to give you a cup of tea or a cup of water. At that time, you were doing a direct train optimization. At this time, your mother came to say a few words to you and you would say don’t get upset, it’s not done yet! Then what is your mother feeling? The same is true at work. If the mind is not calm, we will pursue traffic. If the traffic is pursued very much, the first step is achieved. Then we will not think about the subsequent things because our mind is not calm. We just want to grow bigger as soon as possible. If the material level is done well, sales and profit will automatically exist. Then, after you have the spiritual level, the material level will naturally exist, and you don’t have to pursue it, you will naturally exist.
But if you only pursue this money, as I said just now, as long as you sell this thing for expensive, you want customers to buy it, but the customer is not stupid. He will not be stupid twice. He said on WeChat that no matter how small an individual is, he is a brand. This means that each of us has the ability to build a brand. If you send some travel pictures all day, then in other people's impression, you are a donkey traveling all day. The most common thing we send on WeChat is to eat. Everyone takes a picture before eating. Wang Zijian said that if we die of poisoning, it must be okay To solve the case, because you know what you eat at every meal, if you like inspirationality, then you are a positive energy brand. If you like to share something, the more you get. If you want to do, share what you want, share what you want the most. If you want to build a good brand the most, I will share all the lessons and experiences of building a brand with everyone today. In this way, everyone will give me a lot of feedback, my heart will be open, and my understanding of this issue will be deeper, and I will understand more.
So what exactly is a brand? A brother just mentioned that brand is a brand. Early brands are like stamps on pork, which means that this thing is qualified. We don’t define the concept of the brand, because 10,000 viewers will have 10,000 Hamlets. Everyone will think that this is a brand and that is a brand. In fact, everything is a brand. It means that it is not easy to cultivate beauties, but pursuing beauties is relatively easy. If you want to do it, you have to study it. For example, if we don’t give a specific definition of the brand, then we can just study how to build a good brand.
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