#Laogao E-commerce Newsletter# [E-commerce Evening News on June 21]

Evening information:

1. Pinduoduo starts the Dragon Boat Festival promotion;

2. Taotian Group: The number of Taobao expert live broadcast rooms increased by 139% year-on-year;

3. Baozun E-commerce 618 Super Battle Report: There are more than 105 stores on the entire network;

4. Jia Yueting apologized for the delay in the second phase of the first model of Faraday;

5. Tiktok launches "Project S" plan to expand its online retail business;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taotian Group: The number of Taobao expert live broadcast rooms increased by 139% year-on-year

On June 21, the final battle report of Taobao and Tmall 618 live broadcast was released. Data shows that the number of Taobao Expert live broadcast rooms this year has surged by 139% year-on-year. Among the newly added live broadcast rooms of experts, pure content anchors without goods accounted for 24%, the number of live broadcast rooms exceeding 10 million increased by 66% year-on-year, and 490 live broadcast rooms exceeding 10 million. Taobao Live is also innovating in gameplay this year, launching the "Live Broadcast Flash Festival" for the first time, which has won the love of users and merchants. The number of people watching live broadcasts increased by 60% year-on-year, and the store broadcast transactions of participating merchants have generally increased by 2-3 times compared with daily life. (Taobao Live)

2. Pinduoduo starts Dragon Boat Festival promotion

According to June 21, Pinduoduo recently officially released the Dragon Boat Festival promotion rules and registration links, which determined the registration time: June 19th to June 24th, and the Dragon Boat Festival theme event time: June 21st to June 24th 24th. At the same time, before June 21, the registration link will be displayed as "618" related information. After successful registration for the product, you will obtain corresponding traffic rights and activity rights during the event. (Pinduoduo Lazada full hosting "Choice" is online in the Philippines

On June 21, Lazada's fully managed business "Choice" has officially launched on the Philippine site and is placed in the middle of the homepage as an independent channel. At present, many products on this channel have sold over 10,000, and some even reach 30,000 to 40,000 pieces. It is understood that at the beginning of this month, Lazada held a full-custodial business investment promotion conference in Shenzhen. In addition to explaining the advantages of the project itself, the benefits of sellers' participation, site layout and time arrangement, Lazada also answers questions that sellers are concerned about. Lazada revealed that Philippine sites will be opened in June and other sites (cross-border); other sites will be opened in July-August (local). (Cross-border Southeast Asia)

3. Baozun E-commerce 618 Super Battle Report: More than 10 million stores on the entire network

On June 21, Baozun E-commerce released the 618 super battle report. Data shows that in the first battle of 618, the sales of the first store exceeded 100 million, and in 8 minutes and 36 seconds, the sales of the first store exceeded 1 billion. Sales exceeded 187 stores last year's year-on-year, sales growth of 43 stores exceeded 100%, sales growth of 22 stores exceeded 200%, and 22 brands and 20 omni-channel challenges were fought with 618. With the linkage of all regions, the cumulative assets of the brand population increased by more than 1 billion, the DEEPLINK circulation rate increased by 200% year-on-year, and the population conversion rate increased by 30%; innovating the distribution model, driving the growth of the brand's omni-channel business, with a total distribution GMV exceeding 300 million, a year-on-year increase of nearly 300%. (Baozun E-commerce)

4. Meituan Takeout: sales of ice cream, ice cream and other ice cream increased by 73% year-on-year in the past month

Based on the capabilities of stable capacity support during peak periods, customized distribution solutions and other capabilities, Meituan Distribution has become an indispensable infrastructure for online ice products consumption. Meituan Takeout data shows that the peak orders for ice drinks category at 3 pm recently was the peak. In addition to offices and homes, many consumers have also placed orders in outdoor, hotel and other scenarios. Meituan Delivery can ensure instant delivery of ice delivery through self-developed multi-person and multi-point real-time intelligent delivery scheduling system, even during peak periods of massive orders and time concentration. (DoNews)

Internet news

5. Jia Yueting apologized for the delay in the second phase of Faraday's first model

On June 21, Jia Yueting posted a long article on Weibo to apologize for the delay in the second phase of the first model of Faraday, saying that several deeper and more systematic reasons for the delay in delivery of this delivery were that the FF team's insufficient industrialization capabilities and insufficient financing capabilities. Jia Yueting said that as long as there is reasonable capital investment, we have the confidence to quickly improve the overall capabilities of FF's new and old industrialization teams. Jia Yueting said that the next step will completely resolve the three major technical restrictions on financing, and raise sufficient funds in a timely and quickly manner with the fastest speed, lower cost and timely and quickly. In addition, the company is fully promoting the FF China implementation project. (Jia Yueting’s Weibo)

6. Morgan Stanley: The target price of Alibaba’s “increase holdings” rating is HK$135

On June 21, Morgan Stanley released a research report saying that it gave Alibaba a "increasing holdings" rating, the company's personnel changes, Alibaba Cloud's growth potential and corporate governance direction were all favorable, with a target price of HK$135. The report said that Zhang Yong's role has changed to focusing on the development of cloud intelligence groups and will strongly support Alibaba Cloud's growth potential, especially in the joint development with its AI computing and applications. The bank believes that Alibaba Cloud is undervalued, which can be seen in Alibaba's stock price, and its segment valuation is estimated to be about US$79 billion, accounting for about 35% of the group's current market value. The bank expects that Alibaba Cloud's spin-off will become a catalyst for Alibaba's stock price in the next 6 to 12 months. (Zhitong Finance)

7. The homepage of Alipay APP starts to push Taobao live broadcast

It is understood that before opening Taobao live broadcast, in July 2022, Alipay announced that it would upgrade its life account, from a single graphic and text content to a variety of forms such as short videos, live broadcasts, and texts, which are aggregated in the "Life" channel on the homepage of Alipay; at the same time, Alipay also opened up the life account and mini program, opening the transaction link from live broadcast to mini program. In March this year, Alipay’s homepage added a “Look at” card and a “Alipay Live” card on the short video entrance. (Whip the Cow)

Cross-border newsletter

8. SHEIN and Reliance reached an agreement to return to the Indian market

On June 21, according to people familiar with the matter, China's cross-border e-commerce company SHEIN was allowed to re-enter the Indian market after reaching a strict licensing agreement with Reliance Industries. The agreement, which was reached three years after SHEIN exited India, will require Reliance’s retail division to have full domestic business in India, and SHEIN will provide production support and training to more than 25,000 small and medium-sized local suppliers so they can produce products from the SHEIN brand. (Interface News)

9. Amazon Prime Member Day will be held from July 11 to 12

On June 21, Amazon Global Store Opened Announced that the 2023 Amazon Prime Member Day will be held worldwide from July 11 to 12. If the seller has filled in the reference price for the product, but the Prime exclusive discount report status in the background is "No display" or "No reference price", it means that the reference price set by the seller for the product has not been verified by Amazon system. It is recommended to switch to the product to set Prime targeted coupons. (Opening a store on Amazon worldwide)

10. Tiktok launches "Project S" to expand its online retail business

According to reports on June 21, Tiktok reportedly launched the "Project S" plan, planning to expand its online retail business. In recent weeks, UK users have begun seeing a new shopping feature called "Trendy Beats" in the TikTok app that will provide items that are popular in videos, such as tools to remove earwax or remove pet hair from clothes. All the items in the ads were shipped from China and sold by a company registered in Singapore, according to the documents and people familiar with the TikTok business. This model is similar to how Amazon makes and promotes its own best-selling product range, representing a huge shift in TikTok's existing shopping market. (Sina Finance)