I advise you to join the circle that you can add by paying.

Oral | Lao Gao

01

Rejection made the Golden Crown Club

Q: Many bosses pay 288,000 yuan to apply to join the Golden Crown Club, why don’t you accept it?

Lao Gao: In the past twelve years, I have rejected seven or eight hundred bosses who have to pay 288,000 yuan . If you don’t refuse, the reputation of Golden Crown Club will not be good.

Golden Crown Club is a circle where like-minded people can communicate for a long time only when they are together. It’s like a university. If we recruit many elementary and junior high school students, they will not be able to communicate with college students, and everyone’s feelings will definitely be very bad.

The Jinguan Club did not introduce an interview and review mechanism at the beginning, which led to a mixture of good and bad people. Members had different purposes. Some were eager for quick success and short-term interests, while others just wanted to get some resources. What were the consequences? Unable to achieve ideological unity. Even if it is correct, a group of people do not understand it, and even businesses that form cliques and instigate evil will appear.

At that time, I made a painful decision - "clean up" about half of the members , because the Golden Crown Club had to go from turbid to clean.

Later, when I started a club, I was very determined to interview, review and introduce an elimination mechanism for the bosses who applied to join the club.

288,000 is a threshold. In addition to being able to afford this fee, we also need to assess your values ​​and character, including your views on future business, so as to screen out like-minded brothers with a pattern.

True long-termism is first of all, getting along with a group of reliable people for a long time .

02

Good circles are all "life-saving" circles

Q: What is the significance of such a strict choice?

Lao Gao: First of all, this group of people has a high "value" because the bosses who came have been carefully selected, and the exchanges and cooperation between members are very calm and relieved. In twelve years, we have screened over 150 members from about 1,000 people. So far, I haven't seen a second institution in China that can do it .

During the process of starting a business, you will encounter many difficulties. Some of them may not be encountered at all, and they cannot be handled by themselves, so they need information exchange and resource sharing among their brothers.

The problems encountered by bosses with hundreds of millions of dollars are definitely tens of millions or hundreds of millions of dollars. One or two helps may bring back millions or tens of millions, and you can also learn from the boss.

Some members joined the Golden Crown Club with an annual turnover of 30 million. It took seven or eight years to reach 5 billion. He said that the Golden Crown Club has recreated him;

Some member stores were misjudged by the platform and deducted 48 points. We quickly helped them solve the problem through the platform's green channel, catching up with Double 11. The store's current turnover exceeds 1 billion;

Two days ago, a member came to me. They were defrauded of more than 4 million yuan when they cooperated with someone. We helped him find a relationship and recovered a lot of losses...

There are many such cases in the Golden Crown Club.

03

Get close to affection and righteousness, stay away from profit and desire

Q: What kind of boss is suitable to join the Golden Crown Club?

Lao Gao: It is more suitable for the boss of an e-commerce company with an annual turnover of more than 70 to 80 million, preferably more than 100 million. He has an altruistic spirit, loves sharing, has a relatively mature business thinking, has a certain understanding of the business management of the company, and has certain plans for the future.

Jinguan’s values ​​are sincerity, affection, righteousness, and altruism. Only by following these four points can one come in.

First of all, sincerity means not showing off, we don’t like people who pretend.

Second, we are a kind organization, not an interest organization. We like bosses who are affectionate and righteous, not bosses who are obsessed with profit. A boss who is obsessed with profit can't do big things, because what he sees is always short-term.

Third, we must follow the right path. We will refuse anyone who sells counterfeit and shoddy products or engages in fraud.

Fourth, altruistic spirit, love to share and help others. When a person holds an altruistic mind and knows the distance, he will not be anxious or impetuous.

Many members have been in the Golden Crown Club for ten years. Why? Because everyone's values ​​are the same and communication is smooth, everyone joins the Golden Crown with an altruistic heart.

04

Gathering because of profit, it will disperse because of profit

The Golden Crown Club adheres to long-termism

Q: There are many boss circles on the market, such as xx Private Board of Directors, xx Business School, and xx Entrepreneur Alliance. What are the specialities and advantages of Jinguan Club?

Lao Gao: Golden Crown Club is a fraternity, it is not a training class or a business school.

Many business schools and private boards gather together because of their interests, in order to learn a certain course or meet the stage-by-stage interest demands. If it gathers because of profit, it will disperse because of profit . A year or two later, many training classes and business schools will end and graduate, but we have not graduated. Our slogan is "Be a brother for life", so when screening and interviewing entrepreneurs, we are also measuring it with the "brother for life" . If a boss has excellent performance but has a bad view, is very short-term, and is very greedy, we will directly refuse.

05

Do a long-term career and make long-term friends

Q: You have talked about a point of view: Life is like a train, some people get on the train halfway, and some people get off the train halfway. Why do you have to be "brothers for life", instead of saying that I just know this brother at a certain stage of the company's development?

Lao Gao: If a boss makes friends either for a long time, it is a waste of life . Is it a waste of life if I meet two friends this year, and I will end next year, and I will end next year?

Everyone we need to know and do everything we do as sustainably as possible. Friendship is like boiling water, and it will reach the boiling point only when it keeps heating up. In this way, everyone will not waste their time.

If your e-commerce entrepreneurship is still lonely and confused and cannot find the direction and no one can communicate and learn, welcome to join the Golden Crown Club. Here are a group of reliable e-commerce bosses of billion-level e-commerce, a group of people with results, and a group of people who have experienced it to help you solve the confusion of your career, strategic confusion, spiritual emptiness and loneliness.

Scan the QR code to add Lao Gao’s WeChat to apply for membership