#Laogao E-commerce Newsletter# [E-commerce Evening News on April 14]

Evening information:

1. Kuaishou e-commerce upgrades to "suspend the use of shopping cart function";

2. WeChat Pay official reminder: "Million-million Protection" is completely free, be careful of the "expired renewal" scam;

3. Taobao: The overall transaction volume of the Air Conditioner Subsidy Festival of 10 billion subsidies exceeded 130 million;

4. Shopee Vietnam Station launches the dynamic locking function of one store and multiple transportation stores;

5. Connect SmartPush to ChatGPT with SHOPLINE smart mail marketing tool;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Oriental Selection will start the live broadcast of Zhejiang Good Things on April 15

On April 14, at the invitation of the Zhejiang Provincial Department of Commerce, the live agricultural product e-commerce platform Oriental Selection will launch a special event for Zhejiang Good Products in Xizha Scenic Area in Wuzhen, Tongxiang from April 15 to 16, and will sell more than 300 Zhejiang specialty products. At the same time, Oriental Selection has also reached cooperation with well-known local companies in Zhejiang to introduce local products such as household goods, personal care care, household appliances, cultural and creative products to audiences across the country. (Oriental Selection Official Account)

2. Taobao: The overall transaction volume of the Air Conditioner Subsidy Festival exceeded 130 million.

On April 14, in order to better benefit both supply and demand, Taobao’s 10 billion subsidy was launched for the first time at the end of March, with high subsidies to increase the air conditioner to the price range of 1,000 yuan, providing consumers with low-priced, big-name air conditioners worth buying across the entire network. It is reported that Taobao has joined hands with more than a dozen well-known air conditioning brands, such as Gree, Haier, Midea, Dongbao, etc., to set up a customized underwriting dedicated line for air conditioning brand factories. The overall transaction volume of this air conditioner subsidy festival exceeded 130 million, of which the transaction volume of 10 billion subsidy increased by more than 6 times year-on-year. The transaction conversion rate of air conditioner search terms increased by 6%, bringing merchants an average daily increase of more than one million transactions. (Today's hot topic network)

3. Kuaishou e-commerce upgrades "suspend the use of shopping cart function"

On April 14, Kuaishou E-commerce recently issued an announcement stating that in order to enrich the promotion rights of platform merchants and experts, the platform has launched the store function to promote the store, and has now launched the short video promotion store function and the short video promotion store guidance manual. In order to crack down on serious infringement of consumer rights, protect the legitimate rights and interests of consumers and the platform, and create a healthy and good e-commerce business environment, the "suspended use of shopping cart function" will be dealt with and upgraded. This feature upgrade will take effect on April 13, 2023. (Kuaishou E-commerce)

Internet news

4. WeChat Pay HK cooperates with foodpanda to provide new payment options

On April 14, WeChat Pay HK announced a partnership with foodpanda to provide foodpanda users with a new electronic payment option. Users will be able to use government consumption coupons on foodpanda, including food delivery, takeaway pickup, foodpanda mall and pandamart. To celebrate this cooperation and encourage users to use WeChat Pay HK to pay when ordering foodpanda, the two major platforms will launch discount activities from now until April 30, 2023. Specifically, the discount activities mainly include new user discounts and gathering points to exchange vouchers. Foodpanda's new users can enjoy HK$50 discount discount by entering the APP order page "WPFOOD" or "WPMALL" discount code and using WeChat Pay HK to pay. (WeChat Pay HK Good Life)

5. Xiaomi Automobile patents set the display under the windshield to improve driving safety

According to the news on April 14, Tianyancha App showed that the "vehicle" patent applied for by Xiaomi Automobile Technology Co., Ltd. was recently authorized. The body has a driving space, and the body includes a front frame and a console. The instructions show that most vehicles have a dashboard in front of the steering wheel, and the driver needs to look down to see the vehicle information clearly, which is not conducive to safe driving. The patent clamps the display device part between the console and the front windshield light-shielding member, which can facilitate the driver to view vehicle information and help improve driving safety. (Tianyan Check)

6. WeChat Pay official reminder: "Million-million Protection" is completely free, be careful of the "expired renewal" scam

On April 14, WeChat Pay official released a reminder today that WeChat Pay’s “million guarantee” is completely free, and there is no “expired renewal”. Don’t believe in any “million guarantee” payment renewal and affecting credit reporting. WeChat Pay "Million-Million Guarantee" is jointly underwritten by Tenpay and China National Insurance Property Insurance PICC to ensure the safety of users' funds. This guarantee is completely free and is activated by default. As long as the user encounters the WeChat payment account stolen by others during the period of using WeChat payment, he can apply for compensation, with the maximum annual compensation amount of RMB 1 million. As long as the user is still using WeChat Pay, he can enjoy the "million-million guarantee" of WeChat Pay. The guarantee will not be "expired" or "expired", and will not require "payment and renewal", nor will it affect credit reporting. (WeChat)

7. Cainiao responded that half-day delivery will be launched in Beijing: it will be launched in key cities one after another

On April 14, the reporter learned from people close to the rookie that the rookie and Tmall supermarkets have recently mobilized Beijing half-day arrival in Kaicheng, and the logistics half-day arrival in Beijing is about to reach Kaicheng. In response, the rookie responded that Beijing’s half-day journey to Kaicheng is being carried out as planned, and key cities will be launched one after another. The 1212 model created by Cainiao Banjida uses 12 noon and 12 midnight as the deadline for ordering, and is delivered before 9 pm on the same day and before 12 am on the next day, respectively, exceeding the current limit of the large-scale delivery speed of the logistics industry. In addition, a batch of cities will offer half-day delivery next month. (China Radio and Television)

Cross-border newsletter

8. Shopee Vietnam Station launches dynamic lock library function for one store and multiple transportation stores

On April 14, Shopee issued an announcement stating that the China Seller Center launched the dynamic lock function of one store multi-transport store products in the official warehouse of Vietnam site on April 10, 2023. The upgraded function will improve the speed of merchant inventory turnover. After the function is launched, if the seller reports a promotional activity for the official warehouse goods, the activity inventory will be reserved according to the total number of goods inventory, and the official warehouse inventory will not be locked. Therefore, orders generated before the promotion starts will continue to be given priority from the official warehouse and will no longer be affected by inventory lockout. Sellers need to pay attention to the official warehouse inventory and adjust their replenishment plans in a timely manner. (Online Shopping Network)

9. SHOPLINE smart mail marketing tool SmartPush access ChatGPT

According to April 14, in order to help merchants improve email marketing efficiency, SHOPLINE announced that it has connected ChatGPT to the smart email marketing tool SmartPush and superimposed its own algorithm rules to ensure that the content is more accurate and meets the merchant's usage scenarios. According to reports, merchants can directly use ChatGPT to write email subjects, texts or text messages in the plug-in to improve content production efficiency; consult ChatGPT for various issues, such as formulating email marketing plans; chatting with ChatGPT, and relieving boredom in their spare time, etc. Merchants click on the ChatGPT logo in the SmartPush homepage to open the chat window to consult content suggestions and send strategies. (SHOPLINE independent site)

10. eBay Gold Certification Docking Warehouse launches exclusive seller promotions

According to April 15, eBay previously announced the results of the 2022 "eBay Gold Medal Certification Docking Pocket". In order to give back to eBay sellers, some eBay gold certification docking warehouses have launched a series of exclusive promotional activities for new and old eBay sellers. GOODCANG (Barn) will launch a "Service Experience Fund" benefit event to all new eBay customers. New customers who apply to participate in the event can receive a 1,688 yuan barn service experience fund after delivery. The experience fund is distributed to customers in the form of vouchers, and the balance after recharge is permanently valid. After the customer's first batch of goods is put on the shelves in the warehouse or the domestic transit warehouse confirms receipt, he or she can apply for the voucher from the account manager. (eBay)