#Laogao E-commerce Newsletter# [E-commerce Evening News on April 13]

Evening information:

1. Taobao: In the past two weeks, the search volume of "Soulmate" burritos, dipping sauces, etc. in Zibo barbecue has increased by 3,000%;

2. Xiaohongshu announced the launch of violations against behavior, content and channels;

3. Kuaishou e-commerce adjusts discount restrictions on flash sale activities: the product discount amount must be greater than or equal to 1 yuan;

4. Amazon can expand its business to the entire Europe within three days after launching its European expansion accelerator;

5. Meituan officially launches the "Meituan Enterprise Edition" to the market;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao: In the past two weeks, the search volume of "soul mate" burritos, dipping sauces, etc. in Zibo barbecue has increased by 3,000%.

According to April 13, in the past two weeks, the search volume of "Soulmate" burritos and dipping sauce on Zibo barbecue on Taobao has soared by 3,000% compared with a month ago, becoming a hot search on Taobao. It is reported that some stores have sold 1,000 orders per day. A store in the "Seven Streets and Eight Alleys" of a Tmall store selling Zibo Burritos issued an announcement stating that the business has been too hot recently and is working overtime to produce. The waiter of Tmall pre-made dishes pointed out that pre-made dishes such as Zibo Barbecue have grown rapidly on Taobao and Tmall in the past two years, and the richness of categories and products has been increasing, allowing consumers to enjoy food from all over the country without leaving home. (China Business Network)

2. TikTok Reading Ecology Report: The number of reading videos played in the past year increased by 65.17% year-on-year

On April 13, Douyin released the "2023 Douyin Reading Ecology Report", which shows that in the past year, more and more people have fallen in love with reading on Douyin. The number of reading videos increased by 65.17% year-on-year, and the number of reading videos with duration of ≥5 minutes increased by 279.44% year-on-year. At the same time, the number of live broadcasts in Douyin reading increased by 66.23% year-on-year, the total number of viewers increased by 96.73% year-on-year, and the average number of viewers per game was 2,700+. As of February 2023, a total of 10 Mao Dun Literature Award-winning writers have joined Douyin, and more than 1,500 book authors have shared their experiences on Douyin, and more than 300 Douyin Publishing Houses have joined, and the number of live broadcasts of the publishers has increased by 92% year-on-year. (2023 Douyin Reading Ecological Report)

3. Tmall launches a healthy pet maintenance content column

It is reported that Tmall joined hands with 15 pet head brands and authoritative experts to publish relevant popular science content in the "Pet Guide" column for common pet health monitoring, hair beauty, skin, emotional soothing, gastrointestinal and older pet nutrition. According to reports, the "Pet Guide" is a scientific pet raising column that Tmall Pets has long created on the "My Cute Pet" pet channel. As of now, more than 1 million pet owners have obtained pet raising knowledge on Tmall. (DoNews)

4. Xiaohongshu announced the launch of violations against behavior, content and channels

According to the news on April 13, Xiaohongshu recently announced that based on the illegal marketing content and behavior of the authors on the site, the platform initiated governance of three illegal marketing accounts: violation of behavior, violation of content, and violation of channel. Channel violations refer to brand content cooperation without compliant commercial channels such as Dandelion, that is, content cooperation with the brand without commercial cooperation channels such as Xiaohongshu Dandelion. The announcement shows that if the above-mentioned illegal marketing behavior occurs in the account, the platform will take corresponding penalties based on the type of violation, and limit the traffic, publishing and other permissions of the account according to the type and number of violations. (Xiaohongshu)

5. Kuaishou e-commerce adjusts discount restrictions on flash sale activities: the product discount amount must be greater than or equal to 1 yuan

According to April 13, Kuaishou Store merchants will adjust the system restrictions on flash sale activities starting from April 12. According to reports, the flash sale activity is currently created on the online merchant side. As long as the conditions and restrictions of "flash sale price" < "original price" are met, the flash sale activity will take effect. Therefore, some live broadcast rooms will set up discount activities with high discounts by raising the original price, and there will also be cases where the discounts set in live broadcast rooms are particularly small, and the discounts sold are only 0.1 yuan. The platform considers the damage to user trust by false discounts, so it raises the system restrictions on flash sale activities. (Kuaishou Merchant Service) <>

Internet news

6. Where to go: The number of early bookings in May Day hotels in popular cities increased by 4 times compared with 2019

According to the news on April 13, data from Qunar platform shows that as of April 12, the number of early bookings for May 1st air tickets in popular domestic cities has exceeded the same period in 2019, and the number of early bookings for May 1st hotels in popular cities has increased by 4 times compared with 2019. Among them, the number of working people, mainly born in the 1980s and 1990s, increased by 5 times year-on-year compared with 2022, the highest increase in all age groups. How to save money on travel has become the most concerned issue for tourists on May Day. Users who search for more than 50 times have a higher probability of finding low-priced tickets than users who search for less than 10 times, and the average payment price is one-quarter lower. (Where to go)

7. Miaosuda: The transaction volume of air purifier-related products increased by 285% month-on-month in the past week

According to the news on April 13, due to sandstorm weather, healthy home appliances represented by air purifiers and fresh air conditioners have attracted the attention of consumers. According to data from Alibaba's self-operated Miaosuda Electric Appliances, the number of consultations for air purifiers has soared in the past week, with the search volume of relevant products in the store increasing by 375% year-on-year and the transaction volume increased by 285% month-on-month. In response, Miaosuda Electric Appliances’ Tmall flagship store launched a 10 billion subsidy activity for air purifiers. According to reports, Miaosuda is a newly launched electrical appliance retail brand by Alibaba. Miaosuda cooperates with leading brands in the consumer electronics industry and its products cover mobile phones, 3C digital, home appliances, household appliances and other categories. (China.com Technology)

8. Meituan officially launches the "Meituan Enterprise Edition" to the market

On April 13, the 2023 Meituan Enterprise Edition brand press conference was held this afternoon, officially launching the one-stop enterprise consumption management platform "Meituan Enterprise Edition" to the market. Kang Kai, general manager of Meituan Enterprise Edition Business Department, delivered a speech entitled "Enterprise Consumption, From now on" at the press conference. In terms of professional product assistance, the first batch provides a limited number of 11,000 free experience places. After successfully applying and passing the review, you will receive: Meituan Enterprise Edition one-stop corporate consumption management service, and experience full-scene product experiences for meals, travel, car use, and benefits. In terms of exclusive subsidies, Meituan Enterprise Edition provides exclusive meal subsidy red envelopes for Qihang enterprises with tens of millions of yuan. (Interface News)

Cross-border newsletter

9. Amazon launches European expansion accelerator to expand its business to Europe within three days

If a merchant has already sold goods in at least one Amazon European store, the European expansion accelerator makes it quick and easy for merchants to expand their business across Europe by automatically setting fulfillment plans, product listings, product pricing, shipping settings and shipping templates in the new store. Merchants can expand to one or all nine Amazon European stores at once, and the process takes only three business days. (Amazon Seller Forum)

10. Shopee Taiwan will adjust its commission rate on May 1: from 6% to 7%

According to April 13, Shopee announced that it will adjust the Taiwan commission rate on May 1, 2023, and the commission rate of the generated order platform will be adjusted from 6% to 7%, and its transaction fee rate will remain unchanged. It should be noted that between April 12, 2023 and April 25, 2023, if the seller's price change does not exceed 1% of the commission rate adjustment range, it will not be judged as "exaggerated and false discount." (Yien.com)