How to make customers buy on their own initiative? How to stimulate customers' desire to buy? Your products are still discounted with XX? Still buying two items to save XX money? Are you still buying XX cashback? Are you also buying XX? Are you also marketing methods? Of course, everyone wants to make the products they like cheaper, and it is definitely the best to save money; and it can also satisfy customers' pride of taking "small advantages", so why not?
6 marketing methods that make your customers pay for their own money
But if you rely solely on this method of price reduction and profit, the business will only become more and more difficult, because everyone can do it without imitating competition, so you can just give in and give in, and who can do it. But if you match the following 6 marketing techniques, it will not be difficult to get your users to pay for it on their own initiative.
Method 1: Utilization of a sense of security (pain points)
There is a saying that sense of security is a gynecological disease of all women. Xiaozhou doesn't agree with it. Each of us is more or less worried about security, especially when something is unsure of you. And the utilization of security has been widely used by many businesses. If you don't believe it, Xiaozhou lists a few cases and you will understand it at a glance: A. For children's intellectual toys, for students' extracurricular training; "Don't let your child lose at the starting line." This is the use of mothers' sense of security, worrying that their children lose at the starting line than other children. B. Those who sell houses and act as real estate agents: "House prices have soared all the way, and there is no downward trend." This is the use of the sense of security in many home buyers. Oh, it’s good to buy early and early. If you don’t buy it, you will lose a lot if the house price rises. Wait, there are piles of cases and space issues in life. I won’t list the sense of security one by one. The positive one is called the sense of security, and the negative one is called the pain point. In fact, the meaning is the same. One is what you are worried about and afraid of? One is that you are afraid of? The other is that you are worried about and afraid of? The other is that you are afraid of not suffering losses.
Method 2: Personal Value
As a human being, I hope that I am a useful person; what is useful? It means valuable; then what is valuable? Being recognized by others, recognized by people who value, recognized by many people, etc. is called valuable; saying that, how should I operate it when I implement it in e-commerce? Don’t worry, Xiaozhou gives you a chestnut; A. You are a sold elderly phone; "Since I bought this mobile phone, my dad often praises me for being careful and sensible, knowing that he has a bad eye, buying an elderly phone with big buttons and simple use." If you buy a gift for your parents, you naturally hope to hear recognition and praise; this is the personal value that users need. B. You sell women's clothing; "This high-waisted and hip-lifted jeans made my husband blush and praised me for being squinted, and his figure was as sexy as before." When a girl buys clothes, she doesn’t really wear them for herself. She wears them for the people they care about. Getting recognition from the people they care about is the recognition of the personal value she expects to get when buying your clothes. The copywriting in the above example "" is just an overview introduction. Everyone should expand this meaning into a picture and text display in a divergent way, just as the core meaning is right.
Method 3: Utilization of characteristics, personality, and value
Products have characteristics, but people have personality; how can they use them valuablely? People always hope that they are unique and hope that they have their own characteristics and styles; although this characteristic and style will be similar due to factors such as career, personality, age, and environment, people will still choose to believe this; yes, you and me are both. Don't believe it? Let me give you an example: The information you are selling gifts and gifts. Your page, promotional channels, customer service docking, etc. feedback to users is, "Our products are very creative, creating a unique romance, and touching your ta to cry is your charming style."
Method 4: Life scene association
Why do men like to watch AV, and women like to watch Korean dramas; there is a very sharp view, even if a man (female) loser like this, he can also get rid of male (female) gods; the core is that there is a scene that can be YY, a scene that can be fantasized; and this can also be used in our products, so let's give an example; you are a flower seller, suggesting that through your products, you can successfully confess your love in life; like the picture below, it is blindfolded by the woman's eyes and give her a surprise, which is probably a very common courting confession scene.
Method 5: Dominate Desire
Many people don’t like to go to work because they feel that their time and energy are restricted and cannot be controlled freely; many people hate strong friends, feel influenced and dominated; many people are very rebellious, but they just want to control their lives; etc. This desire to dominate is most obvious to each of us, especially strong people and young friends; so if your main audience is adolescents, then the promotion of this product that independently dominates life must keep up. For example, in order to seize the student market, China Mobile started a dynamic area business and invited Jay Chou, SHE Pan Weibo and others to endorse the speech. The advertising slogan was "dynamic area, my territory, listen to me." However, China Mobile is a state-owned enterprise, so high-end, it is definitely not suitable for us small and medium-sized sellers; Xiaozhou gave a more lifelike example alone: For example, if you sell game mouse, then because of mouse problems, the game cannot be fully played and can be freely controlled; it is a highlight that can be promoted.
Method 6: Population characteristics utilization
Birds of a feather flock together, and each group has its own unique characteristics; for example: student family, OL family, fitness family, boiling women, successful people, etc.; friends who do e-commerce Taobao can easily see the segmentation of their store users through the Data Cube backend, find your main audience, very secondary audience, and cooperate with product promotion and sales based on the age and other attributes. Wuli’s example is not real, Xiaozhou should give an example in detail; for example, you sell electric cars. If your audience has all kinds of people, what should you do? Students: ride coolly and show your personality; OLs: ride freely and casually, don’t have to squeeze into the bus and subway, don’t be afraid of being late to work, and flexibly grasp the time; fitness students: simple and light, durable, and reliable quality; boiled women: simple operation, the car is equipped with front shopping bags, supermarket shopping, and vegetable market shopping; no shoulder hanging, one car can be done; successful people: generous and simple, excellent performance, fast speed, live and leisure everywhere, don’t worry about traffic jams and tickets; the above 6 marketing techniques are actually based on people’s characteristics and needs, find the right life gate, and flexibly apply them in promotion, display, sales, customer service and other aspects; one blow is inevitable, so that your users will take the initiative to pay for shopping and consumption.
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