The national Internet celebrity’s sales were a big failure, and he lost 98 million overnight?

"The world is bustling for profit, and the world is bustling for profit"

This sentence explains today's society, especially in the live broadcast industry.

A few days ago, the live broadcast industry was constantly busy because of false sales. The person who made the live broadcast crash this time was the protagonist of the TV series "Little Soldier Zhang Ga". The mobile phone, which was originally priced at 1,880 yuan, claimed to be 8,999 yuan and sold to fans at 1,999 yuan.

Netizens couldn't help but ask: When will such chaos be over?

- 01 - "accidentally" lost 98 million?

On the evening of February 8, Gazi Xie Mengwei started live streaming and sold goods, claiming that he brought a "big benefit" to the family in the live broadcast room - the original price is 8,999 yuan, and the live broadcast room only costs 5,999 yuan, saving 3,000 yuan.

Before the broadcast started, Gazi posted a trailer video saying that she had been talking to the Philips boss for three months before finally setting the price of Philips' latest phone.

During the live broadcast, Gazi frequently said

"Selling this phone doesn't make money, it's just to give benefits to your family. The discount is too strong, so you can only get 1,000 units."

In order to convince the audience, during the live broadcast, Gazi directly took out his mobile phone and logged into the official store to check. The phone was indeed priced at 8,999 yuan, which made consumers convinced that it really gave benefits.

Just when consumers really believed it, new things happened in the live broadcast room.

The person in charge of the top-quality products in the live broadcast room "accidentally" when uploading the link, and mistakenly set the welfare price of 5,999 yuan to 1,999 yuan . As a result, netizens started a rush to buy, and sales instantly reached more than 14,000 units.

Not long after, Gazi urgently removed the mobile phone link from the shelves and scolded the relevant person in charge.

Then Gazi quickly recovered in the live broadcast room, saying that 5,999 yuan is a loss of money subsidy, and that 1,999 yuan is really not worth the compensation. He hopes that the user who grabs the phone will return the order.

The enthusiastic netizens calculated that 8999 dropped to 1999, down 7,000 yuan. Based on 14,000 orders, Gazi lost 98 million.

Some rational netizens felt that the original price and the discount price were too different, which was not reasonable, so they searched for this phone on the online shopping platform that Gazi said, but they did not find the same model. Netizens changed to another shopping platform to search, and the search result was not 8,999 yuan, but 1,955 yuan, and the merchant said that if he wanted to buy it, he could buy it for 1,880 yuan.

After the truth was revealed, many fans who bought the phone sold by Gazi were angry and felt that they had been deceived by their idols they had always liked and trusted.

It is said that the commission for each order of this phone sold by Gazi is as high as 30%, which is 599.7 yuan. Calculated based on 14,000 orders, the commission income this time reached about 8.4 million yuan.

- 02 -Tide comments are one-sided

What kind of product is this? It is a Philips S706, with 8GB of memory and 256GB of storage, using 16 million + 12 million + 300,000 three-camera, the battery capacity is 5500mAh, it does not support 5G network, and the processor model is unknown.

Some bloggers directly complained that if this configuration had been worth 8,000 ten years ago, it would have earned 400 for you 800 now, and selling 2,000 is equivalent to grabbing money.

Some bloggers directly scolded, saying that Gazi regarded his family as fools, questioned his fraudulent behavior, and really treated consumers as fools. Use the price of a certain e-commerce platform as an endorsement, and then take advantage of the consumer's greed for cheapness to post the so-called instant bargain price, thereby achieving the task of high sales.

There are many bloggers who vent their dissatisfaction on Weibo, and all the fingers are directed at Gazi. Some big Vs even encourage consumers who bought mobile phones in Gazi's live broadcast room to use legal weapons to complain or sue to protect their legitimate rights and interests.

Some netizens joked

Gazi is not the same as before

We treat you as childhood, you treat us as turtle fields

Sell ​​more than 10,000 units, earning 5 million in one script

How could this phone be so expensive? It's so ugly

...

Looking at the public opinion, he basically doesn’t stand on Gazi’s side, thinking that it’s understandable that he wants to make money, but using this routine to sell mobile phones is a bit too much.

- 03 - The veteran of the car

In fact, this is not the first time Gazi has failed.

It is said that before this, Gazi was selling wine live. At that time, Gazi brought a foreign wine called "Aifeil Quinta xo brandy".

In the live broadcast room, Gazi scanned the code on the spot with his mobile phone to show everyone, and the scan code price was 1,988 yuan. After a fight with his assistant, Gazi finally decided to "give benefits" to the old men at a price of 88 yuan 2 bottles (with a free packaging box).

Afterwards, netizens checked the Internet and found that the same Taobao model costs only 39 yuan and 2 bottles are free shipping.

Compared to the last car accident, this mobile phone accident caused a bigger upsurge and it was on the hot search list. Netizens think that in order to make money, he really wiped out everyone's only childhood filter "Gazi" for him.

In fact, in today's live streaming and selling industry, such operations as Gazi are not uncommon. Many internet celebrities and celebrities are playing this routine, paging a high-priced picture of things that are not worth the money, and then promoting them through celebrity and celebrity effects, so that things that cannot be sold can be snatched by fans who trust them at prices higher than their own value.

With this operation, manufacturers make money, celebrities and internet celebrities who bring goods also make money, and only consumers suffer losses.

- 04 -When will live streaming goods be cleared?

The accident of Gazi's car accident and the chaos of live streaming sales make people ask: When will the live streaming sales be cleared?

We are not against making money. We must make money, but it is just a matter of how much you earn and whether you earn it reasonably. After all, everyone's money is hard-earned money, and it is not blown by the strong wind.

There is nothing wrong with making money by selling goods on live streaming, but it is wrong to do this to increase the value of the product itself, and to play a script that fights for fans to benefit and quarrels with merchants and stimulates fans to place orders. This is not only the money to cheat fans, but also the wrong character and the wrong values ​​of doing things.

How far can a person without the bottom line of ethics and principles go in society? I'm afraid no one will think this is a long-term solution!

From the perspective of the seller, every company and every anchor must first be able to be self-disciplined. Once the personal reputation is over, then you don’t want to make money. Taking Oriental Selection as an example, it is to adhere to its own principles and bottom line, share products, share culture and knowledge, and sell goods at the same time, and become the top star. This is the long-term business and make a lot of money!

From the perspective of consumers, when buying things in the live broadcast room, you should be more rational and not place an order when the internet celebrity anchor is encouraged. You can compare it on multiple platforms and compare the prices to see if the prices are really discounted, the authenticity of the products, and whether they are genuine, and then decide whether to buy them.