#Laogao E-commerce Newsletter# [February 15 E-commerce Morning News]

Morning information:

1. Douyin e-commerce revised the trial operation specifications of "0 yuan settlement";

2. JD New Department Store 2023 Valentine's Day: The overall transaction volume of top luxury brands such as LV increased by more than 5 times year-on-year;

3. Kuaishou will punish vulgar hype behaviors in the live broadcast;

4. Alibaba Long Zhiyong: It will take several years for ChatGPT to form productivity in various industries;

5. Instagram announced that it would give up live shopping...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Kuaishou will punish vulgar hype behaviors in live broadcasts

On February 14, Kuaishou platform recently discovered through inspections that some anchors ignore the platform rules and engage in vulgar hype during live broadcasts and other behaviors that disrupt the order of the live broadcast community. In view of the following key governance directions, Kuaishou Platform will continue to strictly govern: it is prohibited to interpret plots that violate social ethics and morality and challenge the public's bottom line, including but not limited to non-mainstream marriage and relationship plots, character relationships, etc.; it is prohibited to interpret plots suspected of illegal and irregularities, including but not limited to behaviors or circumstances that violate others' personal safety or personal freedom, etc.; it is prohibited to hype public officials, state organs, etc., including but not limited to behaviors, rhetoric or role settings that directly or indirectly involve public officials; it is prohibited to hype with vulnerable groups in society, including but not limited to hype behaviors related to minors; it is prohibited to use fictitious plots to conduct false marketing or sell false products, such as using plot disputes to stimulate user consumption, sell false products, and exaggerate product efficacy. (Kuaishou Blackboard Newspaper)

2. JD.com New Department Store 2023 Valentine's Day: The overall transaction volume of top luxury brands such as LV has increased by more than 5 times year-on-year

According to data from JD New Department Store, from February 8 to February 13, during Valentine's Day, the transaction volume of nearly 200 luxury goods and watch brands of JD Luxury Products increased by more than 100% year-on-year, and the overall transaction volume of top luxury brands led by LV increased by more than 5 times year-on-year. Roger Viver and CELINE's transaction volume increased by more than 10 times year-on-year, becoming the fastest-growing luxury brand during Valentine's Day. It is understood that during this Valentine's Day this year, the world-renowned jewelry brand Tiffany & Co. Tiffany officially settled in JD.com and opened the country's first third-party online official flagship store. (China.com Technology)

3. Douyin e-commerce revised the trial operation specifications of "0 yuan settlement"

On February 14, Douyin E-commerce recently issued a notice of soliciting opinions, saying that in order to protect consumer rights and regulate merchants' business behavior, the "TikTok E-commerce "0 Yuan Transfer" Trial Operation Standards" is now revised, and the soliciting period is from February 13, 2023 to February 20, 2023. This core change is the new standards and restrictions on "0 yuan entry". "0 yuan entry" means that some new merchants are allowed to enter the platform without paying a deposit, and then gradually recharge the deposit to the platform standard through payment. (Tiktok E-commerce Learning Center)

Internet news

4. HHLR, a subsidiary of Hillhouse, centrally allocates Chinese assets to increase its holdings in Alibaba, JD.com, and Pinduoduo

On February 15, the U.S. Securities and Exchange Commission website showed that HHLR Advisors released U.S. stock holdings data as of the end of last year. Data shows that in the fourth quarter of 2022, HHLR focused on centralized allocation of Chinese stocks and technology companies, and increased its holdings, including Alibaba, JD.com, Pinduoduo, and other 11 Chinese stocks, including Alibaba, JD.com, and Pinduoduo. Among the top ten heavily held stocks, Chinese stocks accounted for seven. HHLR Advisors is a fund management platform under Hillhouse that focuses on secondary market investment, and is managed and operated by an independent secondary market investment team. (Sina Finance)

5. Alibaba Long Zhiyong: It will take several years for ChatGPT to form productivity in various industries

On February 14, Long Zhiyong, deputy general manager of Alibaba Cloud Games Division, talked about ChatGPT technology and application at the 2022 Game Industry Annual Meeting. He believes that ChatGPT currently sees some results in search, but the industry has barriers and requires training data. It will take several years to implement it in various industries to generate productivity. For the gaming industry, the accumulation of data and models in the future may be a competitive point for game companies. (Titanium Media)

6. Douyin Group signed a contract to settle in the West Building of EFC UK Center

On February 14, Douyin Group signed a contract to settle in the West Building of EFC UK Center and rented 6 entire floors. Previously, Douyin Group had just won the title of Outstanding Contribution Enterprise for High-quality Development in Yuhang District. Longi Bio, which won the award at the same time, is also the owner of the entire floor of EFC European Center. It is understood that as the "base camp" for ByteDance (TikTok) to enter Hangzhou, ByteDance Hangzhou R&D Center, Small and Medium Customer Direct Sales Center and Creative Space have previously worked at EFC. As more departments are about to settle in this time, the "gravity field" effect of EFC science and technology innovation continues to be released. (New Horizon)

7. Qiancheng Wuyou Workplace Love Survey: More than half of the 2000s choose to give priority to their work

On February 14, Qiancheng Wuyou released the "Love Survey of New Jobs born in the 2000s", showing the love situation, marriage and childbearing attitude and pursuit of the younger generation. Most of the respondents in this survey have a bachelor's degree or above, work or live in first-tier and new first-tier cities. Among them, 60% of the post-00s are currently single, and 24.7% are in love. In addition, the post-00s generation also value each other's spiritual communication and physical companionship (54%). More than 60% of the post-00s want to experience new types of romantic relationships, among which open relationships, AA-based love, short-term couples, virtual lovers and other models are the most anticipated. (China Business Network)

Cross-border newsletter

8. Amazon European site: Update the effective tracking rate policy from March 1st

On February 14, Amazon Europe Station issued an announcement stating that the effective tracking rate of Royal Mail stamps and postage is about to change, and starting from March 1, 2023, Amazon will update its effective tracking rate policy. If the seller purchases shipping through Amazon Buy Shipping, self-delivered seller products using the untraceable Royal Mail First-Class and Second-Class Letter Stamps and Postage Shipping will be exempt from the calculation of the effective tracking rate and there is no additional charge.

It should be noted that this policy change will not affect the seller's effective tracking rate until March 31, 2023, and will give sellers enough time to adapt to this policy update. Additionally, Royal Mail's Level 1 and Level 2 letter stamps and postage can be purchased through Amazon Buy Shipping at no additional cost. The update allows Amazon to confirm whether sellers use untracked shipping methods and whether the product can be exempted from the calculation of effective tracking rates. (AMZ123 Cross-border E-commerce)

9. Lazada Malaysia launches new seller package

Recently, Lazada Malaysia launched a new seller package, encouraging businesses and entrepreneurs to make a digital leap by registering their new seller packages, allowing local small and medium-sized enterprises to start selling online. As of December 31, new mall sellers joining under the new package will be able to fully utilize Lazada's technology suite and innovative digital tools. (ENECNEWS)

10. Instagram announces giving up live shopping

On February 15, Instagram announced that starting from March, creators will no longer be allowed to mark products in live broadcasts. "Starting March 16, 2023, you will not be able to tag products on Instagram's live streams. This change will help us focus on providing users with the most valuable products and features." This change marks Meta's further away from online shopping. (Sina Technology)