#Laogao E-commerce Newsletter# [E-commerce Evening News on March 24]

   #Laogao E-commerce News# [E-commerce Evening News on March 24] Evening News : AliExpress: Germany's "cross-border ten-day delivery" will be temporarily offline during the 328 promotion period; Hello Travel will officially start selling electric vehicles in April to benchmark brands such as Mavericks and Yadi; Meituan Flash Sales will focus on the hot pot ingredients track this year.

          Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

   E-commerce newsletter

   1. Taobao Alliance releases an announcement on banning the "shopping money" category

          On March 24, Taobao Alliance officially issued an announcement on banning the promotion of "shopping money" category on March 22. The announcement shows that the specific name of the category is "Shopping Money". The "Shopping Money" products contained in this category are non-real shopping products and no longer support Taobao customer channel promotion and will no longer be tracked and settled. Regarding the announcement that shopping gold products suddenly do not support promotion, the official explained the reason for the adjustment of its alliance promotion material library, and stated that it is currently unknown when the promotion will be reopened. (E-commerce News)

   2. Koala Haigou launches a "Little Sun" service line to ensure the shopping experience of silver-haired people

          On March 24, Koala Haigou announced the launch of the "Little Sun" service line to ensure the shopping experience of silver-haired people. Registered users over 55 years old have any questions during overseas shopping. You can call Koala Haigou customer service hotline 9510286. Koala Haigou will automatically connect it to manual customer service to solve the user's purchasing problems. According to Koala's sea shopping data, silver hair people in first-tier cities such as Beijing, Shanghai, and Shenzhen have participated in overseas shopping. Among the average annual overseas shopping amount, the post-60s generation is four times that of the post-00s generation. The number of people urging shipments to exceed the post-95s generation. (E-commerce News)

   3. Meituan Flash Sales will focus on the hot pot ingredients track this year

          On March 24, Meituan Flash Sales Business School held the "Meituan Flash Sales Fresh Food Digital Retail Summit" in Beijing on March 19. Meituan Flash Sales stated that the hot pot ingredients track is one of its focus this year. It is reported that the hot pot ingredients track can be divided into two parts, mainly hot pot ingredients convenience stores offline, and hot pot takeaway online. During the epidemic last year, the online hot pot takeaway industry developed rapidly, which has met the demand for a large number of household hot pot consumption scenarios. According to relevant survey reports of the China Hotel Association, the overall scale of my country's hot pot market can reach one trillion yuan, and there are more than 3,400 newly registered hot pot ingredient supermarkets within last year. (E-commerce News)

   4. Benlai Life Network has built nearly 120,000 square meters of cold storage in 8 cities including Beijing, Shanghai and Guangzhou.

          According to March 24, recently, the group said that Benlai Life Network has built nearly 120,000 square meters of cold storage in eight major cities including Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, etc., and is equipped with 8 temperature zones to store different products in different temperatures; it independently developed a fresh WMS warehousing management system to realize lean management of the logistics center. Benlai Life Network has also developed cold chain insulation black boxes to improve the cooling capacity of the "last mile" distribution link. Up to now, the loss rate of goods in the warehouse of Benlai Life Network is only 0.4%, and the accuracy of warehouse inventory is as high as 99.999%. (E-commerce News)

   5. Ministry of Commerce: New business forms and models such as cross-border e-commerce and live streaming will be fully demonstrated at the first Consumer Expo.

          On March 24, Zhu Xiaoliang, Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, said today that new business forms and models such as cross-border e-commerce and live streaming will be fully demonstrated at the first Consumer Expo. (Titanium Media)

   Internet news

   6. ByteDance affiliated companies apply for "DOU installment" and "DOUYINPAY" related trademarks

          According to news on March 24, Tianyan Check information shows that on March 12, Beijing ByteDance Technology Co., Ltd. applied to register the "DOU Installment" and "DOUYINPAY" related trademarks, with an international classification of 35-advertising sales, and the application date is March 12, 2021. The current trademark status is "Trademark application". (E-commerce News)

   7. Convenience peak teamed up with the Chinese comics IP to launch a confession activity: The search popularity of "Ke CP" related products has increased

          On March 24, Convenience Bee recently joined hands with the classic Chinese comics IP "Fox Demon Little Matchmaker" to launch a warm confession activity to relatives, friends and lovers. Data shows that from March 14 to March 23, the search popularity of "Little Matchmaker eating CP in the store" related products - double-pin sandwiches and double-pin bento increased by 31%, and the search popularity of rose-flavored lattes increased by 23%. After "replacement", the purchase rate of products such as tiger roll cakes and double-pin bento increased by nearly 20% compared with the same period last month. Convenience peak said that from the perspective of age structure, post-95s and post-00s are active participants in the above activities and enthusiasts of related products. (E-commerce News)

   8. Hello Travel will officially start selling electric vehicles in April to compete with brands such as Mavericks and Yadi

          According to the Science and Technology Innovation Board Daily, Hello Travel will officially start selling electric vehicles in April, benchmarking brands including Mavericks, Yadi, etc. It is reported that Hello Travel has opened a Tmall flagship store in 2019, and its main business includes selling electric cars, renting electric cars and selling Hello peripherals. According to Tianyan Check information, Hello Travel is affiliated to Shanghai Junzheng Network Technology Co., Ltd., which was established on April 3, 2016. The legal representative is Ren Liangliang, with a registered capital of 2.5 billion yuan. The company's business scope includes bicycles, electric bicycles, second-class value-added telecommunications services, import and export of goods, etc. (E-commerce News)

   Cross-border newsletter

   9. eBay: SpeedPAK collection network adjustment

          On March 24, the eBay platform released the 2021 SpeedPAK Collection Network (related self-delivered site personnel change & address change information) adjustment notice (hereinafter referred to as the announcement) on March 24.

          The announcement stated that due to the change of the operation business of the collection end, it is planned to update and synchronize the system of personnel changes and address changes of relevant self-delivered sites on March 30, 2021. This adjustment does not involve adjustments to the collection scope.

          The announcement shows that this adjustment involves three suppliers in 33 cities and 44 sites adjustments and updates. Among them, sellers who have closed sites in 11 cities have not delivered orders and can be delivered to the corresponding cities with new self-delivery sites.

          Specifically, the 11 sites planned to be closed are distributed in 11 cities including Nantong, Jiangsu, Wuhan, Hubei, Chenzhou, Hunan, Foshan, Guangdong, Hefei, Anhui, Baoding, Hebei, Hengshui, Shandong, Weifang, Henan, Zhengzhou, Henan, Luoyang, Henan, and Luohe, Henan.

          On March 19, the eBay platform also released an announcement on Orange Union SpeedFreight to adjust the roads to Germany and the United States. In order to help sellers establish overseas warehouses and easily sell goods to the world, Orange Union has added new air freight service products for the roads to Germany and the United States. (E-commerce News)

   10. AliExpress: Germany's "cross-border ten-day delivery" will be temporarily offline during the 328 promotion period

          On March 24, AliExpress issued an announcement on March 23 that Germany's "cross-border ten-day delivery" will be temporarily offline during the 328 promotion period. The announcement pointed out that since Germany's "cross-border ten-day delivery" was officially launched on March 15, 2021, the increase in order volume has exceeded expectations. It is expected that during this year's 328 promotion period, Germany's flow will reach the time limit requirements of "cross-border ten-day delivery". In order to ensure the seriousness of the project, after careful evaluation by AliExpress and Cainiao, it was decided to temporarily remove Germany's "cross-border ten-day delivery" plan during the 328 promotion period.

          The announcement shows that the "10-day cross-border bid" bid for Germany will be marked from March 23, 2021 (US and Western Time). It is expected that starting from April 7, 2021 (Western Time), the "ten-day delivery" logo will be gradually resumed on the consumer side for German "ten-day delivery" products that meet the requirements.

          It is worth noting that due to the global data processing, the actual de-pinning and transcoding time of the consumer display side may be slightly different.

          AliExpress also recently released a trial announcement for 72 Internet Speed ​​Express merchants. In order to allow more merchants to enjoy the traffic rights and time-saving rights of the 72-hour Internet Speed ​​Express project, it is expected that starting from March 24, 2021 (Western Time), the platform will launch the automatic product trial function for merchants and products that meet 72-hour Internet Speed ​​Express. That is, products that meet the project access conditions do not need to register. The front desk will automatically display the "10-Day Delivery" or "Combined Delivery" logo on the consumer side in countries that have been online for 72 hours of Internet access. (E-commerce News)