Evening information:
1. Shenzhen City plans to formulate the "Vocational Skills Requirements for Live Sales Talents" standards;
2. Pinduoduo’s 10 billion subsidies join hands with CCTV News to launch live streaming in the rework season;
3. Star Select completed A+ round of financing for Douyin e-commerce;
4. Amazon Europe Station: Customized products will no longer meet the returns conditions starting on February 15;
5. Daraz, a South Asian e-commerce platform under Alibaba, announced a layoff of 11%...

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E-commerce newsletter
1. Pinduoduo’s 10 billion subsidies join hands with CCTV News to launch live streaming for rework season
On February 7, Pinduoduo's 10 billion subsidy recently joined hands with CCTV News to launch a live broadcast of the rework season. The host of the General Station Ren Luyu and reporter Wang Bingbing formed the "Lu Binghua" group to share and recommend various good equipment to improve work and quality of life to workers and scholars who are about to or have left Langlang Mountain. "This year, we will continue to cooperate with CCTV News, and continue to promote the precise matching of large-scale online supply and demand through technological innovation. Through the method of "live broadcast + 10 billion subsidies", good products can enter ordinary people at good prices, satisfy more people's pursuit of a better life, and help consumption rebound." (China Radio Network)
2. Suning.com Hebei region opens up franchise
According to the news on February 7, Suning.com Electrical Appliances business has opened up its franchise business in four cities: Shijiazhuang, Handan, Xingtai and Hengshui, Hebei. According to the franchise information released by a staff member of Suning.com, joining Suning.com franchise stores requires stores of more than 800 square meters. The partners require that the corporate legal person with legal and independent operating rights provide business premises and decorations. Suning.com is responsible for supply chain and product management. The revenue of the franchisee depends on the performance deduction of the specific operating performance. Suning.com has not yet responded to this. Previously, Suning.com released its 2022 performance forecast, which shows that it is expected to achieve operating income of approximately 73 billion yuan in 2022, a year-on-year decrease of approximately 47.4%; the net profit attributable to shareholders of listed companies is RMB 9.5-11.5 billion, a year-on-year decrease of 73.42%-78.04%. (Interface News)
3. Taote and more than 10,000 industrial belt factories are launched to start the school season start event
According to information from Taote Industrial Belt, in many intensive industrial provinces and regions such as Guangdong, Zhejiang, Jiangsu, Fujian, and Shandong, factories of all sizes have started construction early this year, and overall, they will be about a week earlier than before. Among them, Guangdong and Zhejiang provinces are the most popular, and most of them choose to start construction before the Lantern Festival. Boss Jiang Xuhua said that the factory has now launched a three-shift mechanism to ensure the peak period of the school season. (China.com Technology)
4. Shenzhen City plans to formulate the "Vocational Skills Requirements for Live Sales Talents" standards
On February 7, the Shenzhen Market Supervision and Administration Bureau recently issued a public consultation on the "Vocational Skills Requirements for Live Sales Talents" and other three local standards. This document is applicable to the training and management of live broadcast salesmen within Shenzhen. The document mentioned that by formulating standardized, scientific, systematic and professional skills requirements for live broadcast sales personnel with local characteristics in Shenzhen, we will promote employment and entrepreneurship for workers in the Internet marketing industry, standardize industry development, and promote industrial upgrading. (Shenzhen Market Supervision and Administration Bureau)
Internet news
5. The popularity of Douyin e-commerce leading SaaS service provider Xingxuan completed A+ round of financing from 100 million yuan
This round of financing will be mainly used for the research and development and promotion of SaaS products, private brand incubation and TikTok's overseas market layout. According to reports, Popular Star Selection was established in October 2020. It is a SaaS platform focusing on serving live e-commerce, connecting experts, brands and content e-commerce platforms such as Douyin/Kuaishou through the SaaS system. In the past year after the popular Star Select SaaS tool was launched, it has served a total of 10,000+ merchants, selected SKUs 20,000+, and a total of 40,000+ service experts, and has exceeded 5,000 daily stable sales and sales experts. (financial)
6. Changshu Daily Youxian will be executed for another 12.33 million
According to the news on February 7, Tianyancha App, recently, Changshu Daily Youxian E-Commerce Co., Ltd. added more information about the person being executed, with the execution target of more than 12.33 million yuan. The execution courts include Changshu Municipal People's Court, Shanghai Fengxian District People's Court and Shenzhen Nanshan District People's Court. As of now, the company's cumulative execution amount has exceeded 40.44 million yuan. Risk information shows that in August last year, Changshu Mission Youxian E-Commerce Co., Ltd. was included in the list of abnormal business operations because it was unable to contact through the registered residence or business premises. (Tianyan Check)
Cross-border newsletter
7. Daraz, a subsidiary of Alibaba's South Asia e-commerce platform, announced layoffs of 11%
On February 7, jarke Mikkelsen, CEO of South Asian e-commerce giant Daraz Group, announced on Monday that the company will lay off 11% of its employees. The group operates in Pakistan, Bangladesh, Sri Lanka and Nepal. Daraz Managing Director Ehsan Saya told Pakistan’s employees that “Daraz is reorganizing to ensure we continue to grow in the future”. Daraz Pakistan said the company will continue to invest in product innovation on its platform. "This decision was made by myself and the leadership team to prepare the company for the current market reality and ensure that Daraz can thrive in the long term and realize our vision." (Hexun.com)
8. The first "Lazada Run" started in the six Southeast Asian countries
On February 7, Southeast Asia flagship e-commerce platform Lazada today announced the first "Lazada Run" running event to advocate healthier consumption and lifestyles. It is reported that this is the first fun running event initiated by an e-commerce platform in Southeast Asia. Lazada Run will start the first base in Ho Chi Minh City, Vietnam, and then hold it in Indonesia, Thailand, the Philippines and Malaysia respectively until the competition is finally completed in Singapore. (Popular News)
9. Leinwand, chief technology officer of Shopify, resigns
February 7th news, Shopify announced last week that its chief technology officer Allan Leinwand will step down next month. Leinwand said the resignation was for "personal reasons" and there was no more detailed description. At the same time, Shopify did not disclose more information about the reasons for the CTO's resignation, nor did it indicate whether the company plans to find a new CTO. According to an official statement, Shopify founder and CEO Tobi Lütke will take over the leadership of the R&D department (R&D) after Leinwand's departure. "Shopify has made tremendous developments during my tenure, and I am deeply excited about the future of the company." It is reported that Leinwand joined Shopify in October 2021 and was formerly the senior vice president of engineering at Slack and the chief technology officer of ServiceNow and Zynga. (Hexun.com)
10. Amazon Europe Station: Customized products will no longer meet the returns conditions starting on February 15
On February 7, Amazon Europe website issued an announcement stating that starting from February 15, 2023, customized and personalized products purchased on Amazon will no longer meet the returns. Amazon says we know it's hard to accept returns from custom products because they can be difficult to reuse or resell. This policy makes it clear to customers that their custom product purchases are final and that you do not need to manually authorize a return request. Customized products that do not meet the conditions for return include custom products or personalized products with names, designs or inscriptions. (Amazon Seller Forum)
